Latest News
Meet us at MWC 2020 in Barcelona
January 14th, 2020
Will you be attending Mobile World Congress (MWC) in Barcelona on 24-27 February 2020? If yes, we would love to meet you there to discuss your current challenges in understanding mobile apps and app stores, and explain how 42matters'...- read more »
10 Ways Ad Networks Use 42matters App Data to Improve Ad Performance
January 13th, 2020
Advertising is a critical source of revenue for mobile app publishers. Indeed, businesses built on mobile apps often live and die by the quality of the advertisements their apps serve up. Consequently, ad networks that compete to...- read more »
3 Ways Ad Networks Use 42matters to Generate Leads
September 23rd, 2019
Mobile advertising is increasingly one of the hottest markets in the ad industry. In 2018, it was estimated that mobile ad spend globally would hit the $230 billion mark, with an estimated growth rate of more than 20%. In reality, it surpassed even...- read more »
13 Ways Ad Networks Combat Ad Fraud using 42matters App Data
September 12th, 2019
Mobile advertising is huge. Indeed, global mobile ad spending is set to hit the $230 billion mark this year, with a staggering estimated growth rate of more than 20%. With all that money changing hands, the digital advertising world has...- read more »
Meet us at Dmexco 2019 in Cologne
August 29th, 2019
Will you be attending Dmexco in Cologne on 11-12 September 2019? If yes, we would love to meet you there to discuss your current challenges in mobile and explain how 42matters' products can help grow your business. To setup a meeting, just...- read more »
12 Ways Ad Networks Use 42matters App Data to Improve App Publisher Onboarding
August 28th, 2019
When online advertising networks onboard a publisher’s mobile application, they need the app’s most recent metadata such as title, creatives, description, icon to ensure that the process is straightforward and frictionless for the...- read more »
How to Find Your Mobile Advertising Id
August 14th, 2019
This article explains quickly what kind of advertising ids exist, why they are used and how you can reset them. What is an advertising ID? Advertising IDs are user-resettable identifiers provided by a device’s operating system that...- read more »
Daily App Downloads Statistics - for All Countries and All Android & iOS Apps
July 21st, 2019
High-precision Daily App Download Estimates At 42matters we continuously analyse millions of mobile apps available in the Google Play Store and iOS App Store and infer valuable actionable insights. Our Data Science Team has developed...- read more »
App-Ads.txt Aggregated CSV Files with 42matters
March 25th, 2019
The IAB “app-ads.txt” standard is a critical step for combating mobile, in-app advertising fraud and building trust in the advertising industry more broadly. 42matters is now offering a way to efficiently implement the standard at scale...- read more »
Introducing API support for the Amazon Appstore
March 14th, 2019
Exciting news - we have added support to the Amazon Appstore with the release of the new "Lookup API" for all Android apps listed on the marketplace operated by Amazon.com. With the Lookup API for Amazon Android Apps you can find an app that...- read more »