Latest News

G2 Fall 2021 Report: 42matters Explorer Named High Performer in ‘Mobile Analytics’ and ‘Mobile App Analytics’

G2 Fall 2021 Report: 42matters Explorer Named High Performer in ‘Mobile Analytics’ and ‘Mobile App Analytics’

The 42matters Explorer, a leading app intelligence tool providing insight into more than 15 million published and unpublished apps available on Google Play and the Apple App Store, was named a High Performer in ‘Mobile Analytics’ and ... - read more »

Top 5 Hyper-Casual Mobile Games in 2021

Top 5 Hyper-Casual Mobile Games in 2021

We’ve leveraged our app intelligence solutions to identify the top five hyper-casual mobile games in 2021 based on downloads. We then compared these gaming apps using our analytics tools. Hyper-casual games have long dominated global app stores — ... - read more »

Best Google Play App and Game Categories in 2021

Best Google Play App and Game Categories in 2021

We’ve analyzed the best Google Play categories based on current download trends, including the five most upward and downward trending app and game categories as of August 15th, 2021. Google Play offers nearly 3.4 million mobile apps and games. Moreover, ... - read more »

Food Delivery Apps Remain Popular During COVID-19 Pandemic

Food Delivery Apps Remain Popular During COVID-19 Pandemic

We’ve ranked the top seven food delivery apps worldwide based on total downloads, then compared their current performance to their pre-pandemic numbers. The global coronavirus pandemic has accelerated many digital trends, from remote work and ... - read more »

Digital Health Trends 2021 by IQVIA Institute

Digital Health Trends 2021 by IQVIA Institute

In a recent report, the IQVIA Institute for Human Data Science analyzed numerous digital health trends in 2021, including the rise of mobile health apps. Here’s how they used 42matters to do so... A few weeks ago, the folks over at the IQVIA ... - read more »

42 Mobile Game Market Statistics That Matter in 2021

42 Mobile Game Market Statistics That Matter in 2021

In a previous blog post, we noted that the mobile app industry is on pace to crack 935.2 billion U.S. dollars in global revenue by 2023. The mobile game market is expected to make up a huge portion of this figure, with some commentators predicting ... - read more »

Account-Based Marketing (ABM) with the 42matters Explorer

Account-Based Marketing (ABM) with the 42matters Explorer

Business-to-business (B2B) companies that target larger accounts, with longer sales cycles and more lucrative deals, are turning to account-based marketing (ABM) in growing numbers. In this blog post, we discuss how the 42matters Explorer can help bolster ABM. ... - read more »

ANALYSIS: Robinhood and Duolingo IPOs

ANALYSIS: Robinhood and Duolingo IPOs

Robinhood and Duolingo, two of the most popular app-based businesses in the United States and globally, are set to go public. Eyeing IPOs of 35 and 3 billion U.S. dollars respectively, the companies have obviously enjoyed great success on the global app ... - read more »

NEW: Expanded SDK, App Download, and Changelog Insights

NEW: Expanded SDK, App Download, and Changelog Insights

The SDK Explorer now enables you to see which apps have installed or removed an SDK during a given month. The Explorer now provides Estimated Downloads and Changelog insights for any app going back as far as two and three years, respectively. Over the ... - read more »

The Top 7 Neobanking Apps Based in the United States

The Top 7 Neobanking Apps Based in the United States

We’ve ranked the top seven American neobanking apps based on downloads and compared them to some of the most popular mobile offerings from traditional banks. One of the hallmarks of the modern fintech landscape is an underlying anxiety stemming from the ... - read more »