Latest News
13 Ways Ad Networks Combat Ad Fraud using 42matters App Data
September 12th, 2019
Mobile advertising is huge. Indeed, global mobile ad spending is set to hit the $230 billion mark this year, with a staggering estimated growth rate of more than 20%. With all that money changing hands, the digital advertising world has...- read more »
10 Ways Ad Networks Use 42matters App Data to Improve Ad Performance
September 4th, 2019
Advertising is a critical source of revenue for mobile app publishers. Indeed, businesses built on mobile apps often live and die by the quality of the advertisements their apps serve up. Consequently, ad networks that compete to...- read more »
Meet us at Dmexco 2019 in Cologne
August 29th, 2019
Will you be attending Dmexco in Cologne on 11-12 September 2019? If yes, we would love to meet you there to discuss your current challenges in mobile and explain how 42matters' products can help grow your business. To setup a meeting, just...- read more »
12 Ways Ad Networks Use 42matters App Data to Improve App Publisher Onboarding
August 28th, 2019
When online advertising networks onboard a publisher’s mobile application, they need the app’s most recent metadata such as title, creatives, description, icon to ensure that the process is straightforward and frictionless for the...- read more »
Daily App Downloads Statistics - for All Countries and All Android & iOS Apps
July 21st, 2019
High-precision Daily App Download Estimates At 42matters we continuously analyse millions of mobile apps available in the Google Play Store and iOS App Store and infer valuable actionable insights. Our Data Science Team has developed...- read more »
App-Ads.txt Aggregated CSV Files with 42matters
March 25th, 2019
The IAB “app-ads.txt” standard is a critical step for combating mobile, in-app advertising fraud and building trust in the advertising industry more broadly. 42matters is now offering a way to efficiently implement the standard at scale...- read more »
Introducing API support for the Amazon Appstore
March 14th, 2019
Exciting news - we have added support to the Amazon Appstore with the release of the new "Lookup API" for all Android apps listed on the marketplace operated by Amazon.com. With the Lookup API for Amazon Android Apps you can find an app that...- read more »
Meet us at MWC 2019 in Barcelona
February 18th, 2019
Will you be attending Mobile World Congress in Barcelona on 25-28 of February 2019? If yes, we would love to meet you there to discuss your current challenges in mobile marketing and advertising and explain how 42matters' products can help reaching...- read more »
Versions History API for iOS and Android Apps
February 15th, 2019
What are App Versions and why should you care? Every time you download and install an app, it comes with a "version". Versioning is a critical component of a mobile apps' upgrade and maintenance strategy: your mobile OS, Android or iOS, uses an app...- read more »
App-ads.txt release from IAB Tech Lab: what's in for you?
December 5th, 2018
Who is the IAB Technology Laboratory? The Interactive Advertising Bureau (in short IAB) is an advertising organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. Its...- read more »