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App-Ads.txt Aggregated CSV Files with 42matters

App-Ads.txt Aggregated CSV Files with 42matters

The IAB “app-ads.txt” standard is a critical step for combating mobile, in-app advertising fraud and building trust in the advertising industry more broadly. 42matters is now offering a way to efficiently implement the standard at scale...- read more »

Introducing API support for the Amazon Appstore

Introducing API support for the Amazon Appstore

Exciting news - we have added support to the Amazon Appstore with the release of the new "Lookup API" for all Android apps listed on the marketplace operated by Amazon.com. With the Lookup API for Amazon Android Apps you can find an app that...- read more »

Meet us at MWC 2019 in Barcelona

Meet us at MWC 2019 in Barcelona

Will you be attending Mobile World Congress in Barcelona on 25-28 of February 2019? If yes, we would love to meet you there to discuss your current challenges in mobile marketing and advertising and explain how 42matters' products can help reaching...- read more »

Versions History API for iOS and Android Apps

Versions History API for iOS and Android Apps

What are App Versions and why should you care? Every time you download and install an app, it comes with a "version". Versioning is a critical component of a mobile apps' upgrade and maintenance strategy: your mobile OS, Android or iOS, uses an app...- read more »

App-ads.txt release from IAB Tech Lab: what's in for you?

App-ads.txt release from IAB Tech Lab: what's in for you?

Who is the IAB Technology Laboratory? The Interactive Advertising Bureau (in short IAB) is an advertising organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. Its...- read more »

How to find Apps Popular in a Country with the App Intelligence Explorer?

How to find Apps Popular in a Country with the App Intelligence Explorer?

There are many apps on the Google Play and Apple App Store that are released specifically for a country, city or even community. Those apps range from public services such as metro or train schedules, local banks, services for websites that are only...- read more »

Ad Networks - Improve your Targeting with 42matters data

Ad Networks - Improve your Targeting with 42matters data

42matters offers data and insights that fit perfectly with the needs of Ad Networks for offering precise targeting to their advertisers. Ad Networks often lack additional information about apps registered in their system and waste valuable...- read more »

SDK Intelligence and Lead Generation with 42matters App Intelligence Explorer

SDK Intelligence and Lead Generation with 42matters App Intelligence Explorer

The App Intelligence Explorer from 42matters is a versatile tool for market research and lead generation on Google Play and Apple App Store. One of the most used feature combinations is the SDK insights filter + CSV Exports and this is what...- read more »

Analysis of App Reviews Can Reveal Useful Business Insights

Analysis of App Reviews Can Reveal Useful Business Insights

Reviews are one of the best ways to find out what users really think about apps. The only problem is that they are unstructured and it's hard to get an overview about particular topics without scrolling through thousands of reviews. That is why...- read more »

How to discover new games getting traction on Google Play

How to discover new games getting traction on Google Play

The ability to discover new apps that are getting traction on Google Play or Apple App Store can be extremely valuable for business. However, the sheer number of available apps makes this task impossible without having precise data about apps'...- read more »