CTV

A collection of 12

Let’s Discuss Connected TV (CTV) App Intelligence at DMEXCO 2022!

From September 21st - 22nd, our team will be in Cologne, Germany attending DMEXCO 2022, Europe’s leading digital marketing and tech event.... Read more

Meet the 42matters Team at DMEXCO 2022!

We’re heading to Digital Marketing Exposition & Conference (DMEXCO) 2022. If you want to discuss how mobile and connected TV (CTV) app intelligence can help AdTech, lead generation, and cyber security, set up a meeting with our team!... Read more

Google TV Stats: The Top Apps, Categories, and Publishers

CTV File Dumps

Recently, we expanded our connected TV (CTV) file dumps [https://42matters.com/blog/?p=new-google-tv-file-dumps] with Google TV app intelligence. So, to show you some of the things these file dumps can do, we used them to identify the top Google TV apps, categories, publishers, and more. Here’s what we cover in this article (click the links below to jump to the relevant sections): * The Top Rated Apps on Google TV * The Most Popular Apps on Google TV * The Most Popular Categories on Google ... Read more

REPORT: The State of Connected TV (CTV) App Stores 2022

Use Cases CTV

We’ve released a new report, titled The State of Connected TV App Stores 2022! The report addresses the continued flourishing of the Connected TV (CTV) and over-the-top (OTT) media landscape. In particular, it focuses on five of the most popular CTV app stores: the Roku Channel Store, Apple TV tvOS App Store, Amazon Fire TV, Samsung Smart TV Apps, and LG Content Store. The State of Connected TV (CTV) App Stores 2022 covers the following topics and trends: * CTV App Growth Rate Trends * The ... Read more

NEW: Google TV File Dumps

CTV File Dumps

We’re thrilled to announce that the 42matters Connected TV (CTV) App Details file dump [https://bit.ly/3svRiwE] will now offer a variety of insights into Google TV apps. For a full rundown on the data provided by our CTV file dump, review our documentation [https://bit.ly/34FUXQm]. Here’s what we cover in this blog post (click the links below to jump to the corresponding section): * What Is Google TV? * How to Access Google TV App Insights With 42matters What Is Google TV? Google TV is es... Read more

Inventory Partner Domain Sharing for Connected TV Apps

Ad Tech CTV

The Interactive Advertising Bureau (IAB) has released guidance for ads.txt and app-ads.txt inventory partner domain sharing for the connected TV (CTV) and over-the-top (OTT) landscape. In this blog post, we recap app-ads.txt and briefly explain inventory partner domains. We also explain why ads.txt and app-ads.txt, in their current iterations, are inadequate for navigating advertising in the CTV and OTT market, and how our solutions at 42matters can help. Here’s what we cover (click the links ... Read more

42 Connected TV (CTV) Stats That Matter in 2021

CTV File Dumps

Over the last decade or so, the rise of digital streaming, smart TV, and connected TV (CTV) platforms like Roku, Apple TV, Fire TV, and others has caused a seismic realignment in the entertainment industry. So, with people abandoning traditional cable providers in ever-growing numbers, we’ve curated a list of 42 CTV statistics that matter in 2021. To jump to a particular section, click the links below: * Connected TV (CTV) Statistics * Applications per CTV Store * The Top Roku Channel Stor... Read more

NEW: App-ads.txt for LG and Samsung Connected TV (CTV) Apps

API CTV File Dumps

We’ve added LG and Samsung connected TV (CTV) apps App-Ads.txt file dump. Now, with 42matters, you’ll have access to app-ads.txt insights for all CTV apps available on the LG Content Store and Samsung Smart TV Apps. A few weeks back we launched two new file dumps [https://bit.ly/3GEYk7w] for CTV apps: File Dump for LG TV Apps and File Dump for Samsung TV Apps. Today, we’re thrilled to announce that we’ve expanded our LG TV and Samsung TV solutions. Indeed, our File Dump of App-Ads.txt for Mobil... Read more

The Top Streaming Platform Newcomers

The streaming wars are upon us. While services like Netflix, Hulu, YouTube, and Amazon have long represented the vanguard of the industry, a number of newcomers have begun to turn some heads, portending potentially seismic realignments in the digital streaming market. And these aren’t small names, either. Indeed, as heavy hitters like Disney, NBC, HBO, Paramount, and Apple continue to roll-out revamped digital offerings, it’s tough not to recall that old line from the Who: “Meet the new boss, s... Read more

NEW: Connected TV App File Dumps for LG TV and Samsung TV

File Dumps CTV

We’ve developed two new connected TV (CTV) file dumps. Now, with 42matters, you’ll have access to app intelligence for both LG TV and Samsung TV apps. If you haven’t noticed, we’ve been hard at work here at 42matters. This past Tuesday, for instance, we announced the arrival of the 42matters SDK Explorer [https://bit.ly/3gxig1h], the latest in a string of new products and features dating back to early January. But we’re just getting started! Indeed, today, it’s our pleasure to announce the a... Read more

Download the The State of Connected TV App Stores 2021!

Use Cases CTV

We’ve released a new report, titled The State of Connected TV App Stores 2021! The report, which addresses the continued flourishing of the Connected TV (CTV) landscape, focuses on each of the big three CTV app stores —  the Roku Channel Store, Apple TV tvOS App Store, and Amazon Fire TV.! We discuss the following topics and trends: * CTV App Growth Rate Trends * Top CTV App Categories * Top 10 CTV Apps * Top 5 CTV Publishers To download the report, fill out the form below:... Read more

The State of Connected TV (CTV) App Stores 2020-2021

File Dumps CTV

Over the last 10-15 years, the rise of digital streaming and connected TV has caused a seismic realignment in the entertainment industry. Services like YouTube, Hulu, Netflix, Disney+, Roku, and others, have dramatically changed the way consumers interact with television. Indeed, people are abandoning traditional cable providers in ever-growing numbers. According to the market research firm eMarketer, the US satellite and telecom TV industry is on track to lose over 6 million subscribers [htt... Read more

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