What Are Mobile App Analytics?

Mobile app analytics refers to the systematic analysis of data collected from mobile apps and the broader mobile app economy. In this article, we will endeavor to answer some of the most frequently asked questions concerning mobile app analytics, including: * What Are Mobile App Analytics? * Why Do You Need Mobile App Analytics? * App Developers and Mobile Game Publishers * Ad Networks * Market Researchers * Which Mobile App Analytics Metrics Should You Track? * Downlo... Read more

G2 Fall 2021 Report: 42matters Explorer Named High Performer in ‘Mobile Analytics’ and ‘Mobile App Analytics’

The 42matters Explorer [https://42matters.com/app-market-explorer], a leading app intelligence tool providing insight into more than 15 million published and unpublished apps available on Google Play and the Apple App Store, was named a High Performer in ‘Mobile Analytics’ and ‘Mobile App Analytics’ in G2’s Fall 2021 Report [https://bit.ly/3rEdu8w]. 42matters is a provider of mobile app data and app store insights, offering a unique arsenal of app intelligence solutions. These include APIs, fil... Read more

Top 5 Hyper-Casual Mobile Games in 2021

We’ve leveraged our app intelligence solutions to identify the top five hyper-casual mobile games in 2021 based on downloads. We then compared these gaming apps using our analytics tools. Hyper-casual games have long dominated global app stores — and they don’t appear to be going anywhere anytime soon. Indeed, mobile games now generate nearly 100 billion U.S. dollars in annual revenue. This represents approximately 57.2% of the global gaming market [https://bit.ly/3JhVzui]. What’s more, accord... Read more

Best Google Play App and Game Categories in 2021

Ad Tech Gaming Explorer

We’ve analyzed the best Google Play categories based on current download trends, including the five most upward and downward trending app and game categories as of August 15th, 2021. Google Play offers nearly 3.4 million mobile apps and games. Moreover, an average of approximately 1,700 new apps are added every day. As such, app developers are constantly struggling to get their products in front of their target consumers, making app and game categories an indispensable tool for developers and u... Read more

42 Mobile Game Market Statistics That Matter in 2021


In a previous blog post [https://bit.ly/3ovZlsj], we noted that the mobile app industry is on pace to crack 935.2 billion U.S. dollars in global revenue by 2023. The mobile game market is expected to make up a huge portion of this figure, with some commentators predicting it'll generate upwards of 200 billion U.S. dollars [https://bit.ly/3st46E7] in global revenue by the same year. With this in mind, we decided to take a look under the hood of the global mobile gaming industry. Here are 42 mobi... Read more

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