The state of the app economy and app markets 2022. We take a look at which categories, publishers, apps, and SDKs have been dominating the mobile app landscape.
From September 21st - 22nd, our team will be in Cologne, Germany attending DMEXCO 2022, Europe’s leading digital marketing and tech event.
Meet the 42matters Team at DMEXCO 2022!3 min read
We’re heading to Digital Marketing Exposition & Conference (DMEXCO) 2022. If you want to discuss how mobile and connected TV (CTV) app intelligence can help AdTech, lead generation, and cyber security, set up a meeting with our team!
Way back in 2008, in the earliest days of the mobile app economy, Android apps could only be found on Google Play. Today, however, there are a variety of third-party app stores for Android apps. We’ve ranked the most popular. In this article, we provide brief descriptions of each of the top app stores for Android apps. While this is by no means an exhaustive exercise, it is nevertheless a great place to start for those researching the reach of Google’s mobile app and game footprint. Moreover,
G2 Fall 2021 Report: 42matters Explorer Named High Performer in ‘Mobile Analytics’ and ‘Mobile App Analytics’2 min read
The 42matters Explorer [https://42matters.com/app-market-explorer], a leading app intelligence tool providing insight into more than 15 million published and unpublished apps available on Google Play and the Apple App Store, was named a High Performer in ‘Mobile Analytics’ and ‘Mobile App Analytics’ in G2’s Fall 2021 Report [https://bit.ly/3rEdu8w]. 42matters is a provider of mobile app data and app store insights, offering a unique arsenal of app intelligence solutions. These include APIs, fil
Business-to-business (B2B) companies that target larger accounts, with longer sales cycles and more lucrative deals, are turning to account-based marketing (ABM) in growing numbers. In this blog post, we discuss how the 42matters Explorer can help bolster ABM. Here’s what we’ll cover: * What is Account-Based Marketing (ABM)? * Introducing the 42matters Explorer * How to Export Leads From the 42matters Explorer * How to Import 42matters Leads Into LinkedIn * How to Use 42m
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