The latest intelligence from the world of mobile and connected TV (CTV) apps.

CTVAd Tech

Top CTV App Stores August 2023: Fire TV Growth Plummets5 min read

Top CTV app stores in August 2023. Fire TV plummeted in August, while Roku lagged in terms of new publisher growth. Learn more about Apple TV & Google TV.

CTVAd Tech

What Is a Set Top Box: Set Top Box Advertising and More16 min read

What is a set top box? What is set top box advertising? How STBs fit into the connected TV (CTV) landscape and how they can be used to host CTV ads.

BNPL Trends: Klarna Falling, Afterpay Rising5 min read

The top BNPL apps in the United States in 2023: 1. Affirm 2. Klarna 3. Afterpay 4. Zip 5. Sezzle. Using download trends we found the most popular BNPL apps.

Top SDKs for Mobile Games August 2023: Unity3D and FMOD3 min read

Top game SDKs and game engine SDKs August 2023: Unity3D, FMOD, GameAnalytics, Cocos2D-X, etc. Stats and trends for the top SDKs for mobile games.

What Is CTV? Top CTV Platforms, CTV Publishers, & CTV Apps11 min read

In this article we answer the question: “What Is CTV?” We also discuss the CTV landscape, including the top CTV platforms, CTV publishers, and CTV apps. Finally we introduce our intelligence solutions for tracking CTV with analytics, statistics, and data!

Fill CTV Ad Inventory for CTV Advertising18 min read

Fill CTV ad inventory. How to find CTV app developers and CTV publishers from across the CTV landscape to fill your ad inventory. Get targeted leads.

Barbie Apps Explode Amid Barbenheimer Fever4 min read

Barbie apps, powered by Barbenheimer fever, have exploded on Google Play and the Apple App Store. We look at the top iOS and Android apps for Barbie fans.

Top Personal Finance Apps August 2023: Google Pay vs. PayPal4 min read

Google Pay was a dominant force among “Personal Finance” apps in July. However, as PayPal’s performance indicates, there’s reason to be bearish. We breakdown the top “Personal Finance” apps in August 2023.

Top Twitter Competitors August 2023: Threads Unravels4 min read

The unraveling of Threads, the resilience of the ‘Social Network Formerly Known as Twitter,’ and the top Twitter competitors heading into August 2023.

Top Streaming Apps August 2023: Netflix Crackdown Pays Off5 min read

Netflix led the pack in July and its crackdown on password sharing is paying dividends. Despite justified criticism, HBO’s Max is off to a good start. Finally, Plex is a name to keep an eye on going forward.

NEW: Improved SDK Explorer and Documentation Search3 min read

We’ve redesigned the SDK Explorer, added an SDK tracking feature, and revamped our documentation page’s navigation menu. Learn more about these updates here.

Best SDK for Mobile Apps8 min read

Looking for the best SDK for mobile apps? See the top SDKs for: monetization, analytics, sales, marketing, security, privacy, development, AR, VR, etc.

SDK Explorer

Top App Monetization SDKs July 2023: Google & Apple Dominate4 min read

Top app monetization SDKs July 2023: Stats, trends, insights for the top Ad Network SDKs, Ad Mediation SDKs, Attribution SDKs, and Payment and Commerce SDKs.


Top CTV App Stores July 2023: Roku Remains Top Dog4 min read

Top CTV app stores in July 2023. Roku remains top dog, beating out Apple TV, Amazon Fire TV, and Google TV. Netflix and Faith-Based apps lead the CTV charge.

Reddit Resilience: Strong Performance Amid Controversy2 min read

Despite recent controversies, Reddit’s mobile apps are performing well, with strong downloads and upward-trending monthly active users (MAUs).

Flexible Access to 42matters'
App Intelligence Data

Flexible Access to 42matters' App Intelligence Data


Visually explore app intelligence for any iOS, Android, or Roku app.

App Watchlist

App Watchlist

Track and benchmark any iOS or Android apps on a single, unified dashboard.



Programmatic access to mobile and CTV app intelligence.

File Dumps

File Dumps

Download the latest app data and statistics and ingest them into your own system for further analysis.

Get Started Today!

The best businesses need the highest-quality app intelligence!

Digital Turbine