What Are Mobile App Analytics?

Mobile app analytics refers to the systematic analysis of data collected from mobile apps and the broader mobile app economy. In this article, we will endeavor to answer some of the most frequently asked questions concerning mobile app analytics, including: * What Are Mobile App Analytics? * Why Do You Need Mobile App Analytics? * App Developers and Mobile Game Publishers * Ad Networks * Market Researchers * Which Mobile App Analytics Metrics Should You Track? * Downlo... Read more

Top 5 “Buy Now, Pay Later” Apps in 2021

We’ve leveraged our app intelligence solutions to identify the top five “Buy Now, Pay Later” (BNPL) apps in 2021 based on downloads. We then compared these apps using our analytics tools, focusing on their download histories, ratings, top chart rankings, changelogs, integrated SDKs, and more! Here’s what we cover (click the links below to jump to the relevant sections): * What is “Buy Now, Pay Later” (BNPL)? * Top 5 “Buy Now, Pay Later” Apps in 2021 * Analysis of the Top 5 “Buy Now, Pay Lat... Read more

G2 Fall 2021 Report: 42matters Explorer Named High Performer in ‘Mobile Analytics’ and ‘Mobile App Analytics’

The 42matters Explorer [https://42matters.com/app-market-explorer], a leading app intelligence tool providing insight into more than 15 million published and unpublished apps available on Google Play and the Apple App Store, was named a High Performer in ‘Mobile Analytics’ and ‘Mobile App Analytics’ in G2’s Fall 2021 Report [https://bit.ly/3rEdu8w]. 42matters is a provider of mobile app data and app store insights, offering a unique arsenal of app intelligence solutions. These include APIs, fil... Read more

Top 5 Hyper-Casual Mobile Games in 2021

We’ve leveraged our app intelligence solutions to identify the top five hyper-casual mobile games in 2021 based on downloads. We then compared these gaming apps using our analytics tools. Hyper-casual games have long dominated global app stores — and they don’t appear to be going anywhere anytime soon. Indeed, mobile games now generate nearly 100 billion U.S. dollars in annual revenue. This represents approximately 57.2% of the global gaming market [https://bit.ly/3JhVzui]. What’s more, accord... Read more

Best Google Play App and Game Categories in 2021

Ad Tech Gaming Explorer

We’ve analyzed the best Google Play categories based on current download trends, including the five most upward and downward trending app and game categories as of August 15th, 2021. Google Play offers nearly 3.4 million mobile apps and games. Moreover, an average of approximately 1,700 new apps are added every day. As such, app developers are constantly struggling to get their products in front of their target consumers, making app and game categories an indispensable tool for developers and u... Read more

Food Delivery Apps Remain Popular During COVID-19 Pandemic

We’ve ranked the top seven food delivery apps worldwide based on total downloads, then compared their current performance to their pre-pandemic numbers. The global coronavirus pandemic has accelerated many digital trends, from remote work and telecommuting to the rise of telemedicine [https://bit.ly/3GQijQR], video conferencing [https://bit.ly/3swZLQt], and digital streaming [https://bit.ly/3HFdvii]. In this article, however, we turn our attention to the most popular Android food delivery app... Read more

Digital Health Trends 2021 by IQVIA Institute

Big Data Analytics

In a recent report, the IQVIA Institute for Human Data Science analyzed numerous digital health trends in 2021, including the rise of mobile health apps. Here’s how they used 42matters to do so... A few weeks ago, the folks over at the IQVIA Institute for Human Data Science, an American company operating in the health information technology and clinical research industries, released a report [https://bit.ly/3JbVusg] titled Digital Health Trends 2021: Innovation, evidence, regulation, and adopti... Read more

42 Mobile Game Market Statistics That Matter in 2021


In a previous blog post [https://bit.ly/3ovZlsj], we noted that the mobile app industry is on pace to crack 935.2 billion U.S. dollars in global revenue by 2023. The mobile game market is expected to make up a huge portion of this figure, with some commentators predicting it'll generate upwards of 200 billion U.S. dollars [https://bit.ly/3st46E7] in global revenue by the same year. With this in mind, we decided to take a look under the hood of the global mobile gaming industry. Here are 42 mobi... Read more

Account-Based Marketing (ABM) with the 42matters Explorer

Business-to-business (B2B) companies that target larger accounts, with longer sales cycles and more lucrative deals, are turning to account-based marketing (ABM) in growing numbers. In this blog post, we discuss how the 42matters Explorer can help bolster ABM. Here’s what we’ll cover: * What is Account-Based Marketing (ABM)? * Introducing the 42matters Explorer * How to Export Leads From the 42matters Explorer * How to Import 42matters Leads Into LinkedIn * How to Use 42m... Read more

ANALYSIS: Robinhood and Duolingo IPOs

Robinhood and Duolingo, two of the most popular app-based businesses in the United States and globally, are set to go public. Eyeing IPOs of 35 and 3 billion U.S. dollars respectively, the companies have obviously enjoyed great success on the global app markets. So, in this article, we’ve leveraged our app intelligence solutions to analyze the following: 1. Robinhood App Analysis 1. Download Estimates (July 23, 2019 - July 22, 2021) 2. Analysis of User Review Sentiment 3. Analysis o... Read more

NEW: Expanded SDK, App Download, and Changelog Insights

Explorer Changelog

The SDK Explorer now enables you to see which apps have installed or removed an SDK during a given month. The Explorer now provides Estimated Downloads and Changelog insights for any app going back as far as two and three years, respectively. Over the last few months, we’ve added numerous new products and features to our suite of app intelligence solutions. These give our users insight into Apple privacy [https://bit.ly/3oE9N0P] initiatives like App Privacy Details and App Tracking Transparency... Read more

The Top 7 Neobanking Apps Based in the United States

We’ve ranked the top seven American neobanking apps based on downloads and compared them to some of the most popular mobile offerings from traditional banks. One of the hallmarks of the modern fintech landscape is an underlying anxiety stemming from the impact of events like the great recession and the COVID-19 pandemic. This disquiet played a pivotal role in the Wall Street Bets fiasco [https://bit.ly/3uwJqOe], where unsophisticated investors on Reddit and Twitter undermined short positions h... Read more

COVID-19 Launched a Video Conferencing Revolution

During the early days of the coronavirus pandemic, we here at 42matters wrote a number of blog posts dedicated to tracking the performance of the video conferencing app market. We noted that platforms like Microsoft Teams, ZOOM, and Skype were well positioned during the pandemic since they enabled businesses to remain productive while employees were required by law to work from home. At the time, we examined the correlation between government-mandated lockdowns and the adoption of video confere... Read more

The State of the App Economy and App Markets in 2021

Ad Tech Sales & Marketing

Speaking at the 1983 International Design Conference in Aspen, Colorado, a 28-year-old Steve Jobs described a future in which consumers could purchase and download the software directly from their computers. 25 years later, in 2008, Apple launched the Apple App Store, Google launched Google Play (née Android Market), and the mobile app economy was officially introduced to global markets. In this article, we take a measuring stick to the mobile app landscape, analyzing where it stands 13 years a... Read more

Clubhouse Continues to Disrupt Big Tech with Android Release

Clubhouse is an invitation-only drop-in audio social networking app that was launched exclusively for iOS in April 2020. On May 21st, 2021, Clubhouse announced that their app was officially available to Android devices. In this blog post, we compare both launches and discuss the state of the social audio landscape. Back in February, we analyzed how Clubhouse was performing [https://bit.ly/3rCduGb] across global iOS app markets. At the time, the drop-in audio app was something of a mystery. It i... Read more

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