The 7 Best Free Health and Fitness Apps in 2020


Key findings on 2020's best free health and fitness apps: * Coronavirus quarantine measures appear to have caused a surge in Health & Fitness app downloads. * Calorie Counter by MyFitnessPal, Inc. is the best free health and fitness app on the Google Play Store, having been downloaded over 50 million times, including 437,478 times last month. * Of the top seven, Home Workout - No Equipment by Leap Fitness Group has performed best over the last month, often surpassing 600,000 dail... Read more

Coronavirus App Download Statistics: Microsoft Teams Thrives


On March 11th, 2020, the World Health Organization officially labeled the outbreak of the novel coronavirus a pandemic. In response, governments across the globe have issued a variety of edicts aimed at attenuating the spread of the disease. However, as pragmatic as national quarantines may be, they nevertheless impose substantial economic consequences. App download statistics provide some intriguing insights into the ramifications of such measures. In this article, we’ll focus on remote conn... Read more

10 Ways Ad Networks Use 42matters App Data to Improve Ad Performance

Use Cases Ad Tech

Advertising is a critical source of revenue for mobile app publishers. Indeed, businesses built on mobile apps often live and die by the quality of the advertisements their apps serve up. Consequently, ad networks that compete to provide these ads are equally concerned with generating the best possible ad experiences. By leveraging 42matters’ app data – such as app insights, IAB app classification, audience data, and more – ad networks can bolster the quality of their offerings. In this articl... Read more

3 Ways Ad Networks Use 42matters to Generate Leads

Use Cases Ad Tech

Mobile advertising is increasingly one of the hottest markets in the ad industry. In 2018, it was estimated that mobile ad spend globally would hit the $230 billion [] mark, with an estimated growth rate of more than 20%. In reality, it surpassed even those lofty expectations and reached roughly $283.35 billion []– driven by increasing compet... Read more

13 Ways Ad Networks Combat Ad Fraud using 42matters App Data

Use Cases Ad Tech

Mobile advertising is huge. Indeed, global mobile ad spending is set to hit the $230 billion [] mark this year, with a staggering estimated growth rate of more than 20%. With all that money changing hands, the digital advertising world has drawn a lot of attention from unscrupulous actors. In fact, ad fraud in the digital space cost businesses somewhere in the realm of $19 billion in 2018 []. Fraudsters managed to cut off this sizeable piece of the ... Read more

Meet us at Dmexco 2019 in Cologne


Will you be attending Dmexco in Cologne on 11-12 September 2019? If yes, we would love to meet you there to discuss your current challenges in mobile and explain how 42matters' products can help grow your business. To setup a meeting, just fill the form here [] :)... Read more

12 Ways Ad Networks Use 42matters App Data to Improve App Publisher Onboarding

Use Cases Ad Tech

When online advertising networks onboard an app publisher’s mobile application, they need the app’s most recent metadata – such as the title, creatives, description, icon, etc. – to ensure that the process is straightforward and frictionless for the publisher. In this article we will go over 12 ways ad networks can leverage the rich data and functionalities provided by 42matters to support and simplify the app publisher onboarding process. 1. Find Apps The first step in any onboarding proces... Read more

How to Find Your Mobile Advertising ID

Mobile Advertising

What is a mobile advertising ID? In this article we'll explain what what they are, the different kinds that exist, why they are used, and how you can reset them. What is an advertising ID? Advertising IDs are user-resettable identifiers provided by a device’s operating system that allow developers and marketers to track user activity for advertising purposes. Since mobile apps do not collect cookies, advertising IDs such as Android’s AdID [ Read more

Daily App Downloads Statistics - for All Countries and All Android & iOS Apps


High-precision Estimates of Daily App Downloads At 42matters we continuously analyze millions of mobile apps available in the Google Play Store and iOS App Store and infer valuable actionable insights. Our Data Science Team has developed unique Machine Learning algorithms that precisely estimate the number of downloads each published app receives per day. This data allows to easilytrack the app downloads statistics both per country and globally. Millions of data points are updated on a daily bas... Read more

App-Ads.txt Aggregated CSV Files with 42matters

File Dumps

The IAB app-ads.txt standard is a critical step for combating mobile, in-app advertising fraud and building trust in the advertising industry more broadly. 42matters is now offering a way to efficiently implement the standard at scale. How to Scale the app-ads.txtStandard with 42matters This year, the Interactive Advertising Bureau [] (IAB) released specifications for the app-ads.txt standard, an extension of the ads.txt specific for the mobile ecosystem. The IAB’s goa... Read more

Introducing API support for the Amazon Appstore


Exciting news - we have added support to the Amazon Appstore [] with the release of the new "Lookup API []" for all Android apps listed on the marketplace operated by []. With the Lookup API for Amazon Android Apps you can find an app that matches the specified ASIN on the Amazon Appstore and return full app details [] like title, price, developer name, rating, description, icon, screenshots, and... Read more

Meet us at MWC 2019 in Barcelona


Will you be attending Mobile World Congress in Barcelona on 25-28 of February 2019? If yes, we would love to meet you there to discuss your current challenges in mobile marketing and advertising and explain how 42matters' products can help reaching better results. To setup a meeting, justfill the form here []:)... Read more

Versions History API for iOS and Android Apps


In this article we discuss the 42matters Versions History API, which enables users to track the version histories for all iOS and Android apps. Let's get started! What are App Versions and why should you care? Every time you download and install an app, it comes with a "version." Versioning is a critical component of a mobile app's upgrade and maintenance strategy: your mobile OS, Android or iOS, uses an app's version information to prevent downgrades. Usually, the version is represented by a... Read more

App-ads.txt release from IAB Tech Lab: what's in for you?


The Interactive Advertising Bureau Technology Laboratory (IAB Tech Lab) has released the app-ads.txt standard. We break down what this means for you. What is the IAB Technology Laboratory? TheInteractive Advertising Bureau [](IAB) is an advertising organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. Its tech branch, theIAB Technology Laboratory [], helps companies implementin... Read more

How to find Apps Popular in a Country with the App Intelligence Explorer?


There are many apps on the Google Play and Apple App Store that are released specifically for a country, city, or even community. Those apps range from public services such as metro or train schedules, local banks, services for websites that are only active in a certain country, even games that are particular for the region. Discovering those apps can be hard, but sometimes they are the ones that are valuable for establishing local business relationships. Today we will show you how you can use d... Read more

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