File Dump of IAB Categories mapped to Mobile Apps for Google Play, Apple App Store and CTV App Stores

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42matters provides a data dump of mappings between IAB categories and apps on the Google Play, Apple App Store and the most important CTV stores. The bulk download solution is perfect for digital advertisers to improve their targeting capabilities based on the standardized IAB taxonomy.

Note: Certain stores are country-specific, for ease-of-use we've extracted data from selected countries. If completeness is needed, we recommend using the app metadata dumps in addition.

Dump Types

Apps mapped to IAB taxonomy

Google Play Apps

All

Apple App Store Apps

All

Amazon Apps

All

Roku Apps

All

tvOS Apps

All

FireTV Apps

All

Samsung Apps

All

LGTV Apps

All

Vizio Apps

All

Google TV Apps

All

Huawei Apps

All

Dump frequency

weekly, monthly

Sample Data Dump

Have a look at the daily-updated IAB samples:

Please login or register to download sample data dumps.

Data Format

Data is stored in a single gzipped file with line delimited JSON with the following characteristics:

• Each line is a valid JSON object
• UTF-8 encoding
• Line separator is '\n'

Access Credentials

In order to obtain your Access Credentials, please read the File Dumps page or contact us.

App Schema IAB Google Play

Name	Type	Description
package_name	String	The app package name (unique identifier)
market_status	String	Status on the market PUBLISHED if the app is present UNPUBLISHED if the app was unpublished Google Play IAB apps dump contains only published apps.
title	String	App title
developer	String	App developer name
website	URL	App website
market_url	URL	A deep link to the app page on Google Play
content_rating	String	Advisory rating of the app content
category	String	The app category (human-readable string)
cat_key	String	The app primary category key. Refer to the Google Play categories for more information.
cat_keys	List of Strings	All app category keys. E.g. family-friendly apps have multiple category keys. Refer to the Google Play categories for more information.
iab	Array of Objects	List of IAB v1.0 categories in the response. Each category contains: id, name, type (type can be declared_by_dev or inferred).
iab_v2	Array of Objects	List of IAB v2.0 categories in the response. Each category contains: id, parent_id, name, type (type can be declared_by_dev or inferred).

App Schema IAB Apple App Store

Name	Type	Description
trackId	Integer	Numeric unique identifier for the app assigned by Apple
bundleId	String	Unique identifier for the app assigned by the developer.
market_status	String	Status on the market PUBLISHED if the app is present UNPUBLISHED if the app was unpublished Apple App Store IAB app dumps contains only published apps.
trackCensoredName	String	App title
sellerName	String	Seller company name
sellerUrl	URL	Link to the seller company website
trackViewUrl	URL	Link to the app on the Apple App Store
trackContentRating	String	Advisory rating of the app content
primaryGenreName	String	Name of the primary genre of the app
primaryGenreId	Integer	Unique primary genre identifier. See App Store Genres for more information.
genreIds	List	List of numeric genreIds of the app. Refer to the App Store Genres for more information.
iab	Array of Objects	List of IAB v1.0 categories in the response. Each category contains: id, name, type (type can be declared_by_dev or inferred).
iab_v2	Array of Objects	List of IAB v2.0 categories in the response. Each category contains: id, parent_id, name, type (type can be declared_by_dev or inferred).

App Schema IAB Amazon

Name	Type	Description
asin	String	The app unique identifier (Amazon Standard Identification Number).
package_name	String	The app package name (internal unique identifier)
market_status	String	Status on the market PUBLISHED if the app is present UNPUBLISHED if the app was unpublished
title	String	App title
market_url	URL	A deep link to the app page on Amazon Appstore
category	List	List of app categories (human-readable)
developer	String	App developer name
website	URL	A link to the app website
iab	Array of Objects	List of IAB v1.0 categories in the response. Each category contains: id, name, type (type can be declared_by_dev or inferred).
iab_v2	Array of Objects	List of IAB v2.0 categories in the response. Each category contains: id, parent_id, name, type (type can be declared_by_dev or inferred).

App Schema IAB tvOS

Name	Type	Description
trackId	Integer	Numeric unique identifier for the app assigned by Apple
bundleId	String	Unique identifier for the app assigned by the developer.
market_status	String	Status on the market PUBLISHED if the app is present UNPUBLISHED if the app was unpublished
trackCensoredName	String	App title
sellerName	String	Seller company name
sellerUrl	URL	Link to the seller company website
trackViewUrl	URL	Link to the app on the Apple App Store
trackContentRating	String	Advisory rating of the app content
primaryGenreName	String	Name of the primary genre of the app
primaryGenreId	Integer	Unique primary genre identifier. See App Store Genres for more information.
genreIds	List	List of numeric genreIds of the app. Refer to the App Store Genres for more information.
iab	Array of Objects	List of IAB v1.0 categories in the response. Each category contains: id, name, type (type can be declared_by_dev or inferred).
iab_v2	Array of Objects	List of IAB v2.0 categories in the response. Each category contains: id, parent_id, name, type (type can be declared_by_dev or inferred).

App Schema IAB FireTV

Name	Type	Description
asin	String	The app unique identifier (Amazon Standard Identification Number).
package_name	String	The app package name (internal unique identifier)
market_status	String	Status on the market PUBLISHED if the app is present UNPUBLISHED if the app was unpublished
title	String	App title
market_url	URL	A deep link to the app page on Amazon Appstore
category	List	List of app categories (human-readable)
developer	String	App developer name
website	URL	A link to the app website
iab	Array of Objects	List of IAB v1.0 categories in the response. Each category contains: id, name, type (type can be declared_by_dev or inferred).
iab_v2	Array of Objects	List of IAB v2.0 categories in the response. Each category contains: id, parent_id, name, type (type can be declared_by_dev or inferred).

App Schema IAB Google TV

Name	Type	Description
package_name	String	The app package name (unique identifier)
title	String	App title
developer	String	App developer name
website	URL	App website
market_url	URL	A deep link to the app page on Google Play
content_rating	String	Advisory rating of the app content
category	String	The app category (human-readable string)
cat_key	String	The app primary category key. Refer to the Google Play categories for more information.
cat_keys	List of Strings	All app category keys. E.g. family-friendly apps have multiple category keys. Refer to the Google Play categories for more information.
iab	Array of Objects	List of IAB v1.0 categories in the response. Each category contains: id, name, type (type can be declared_by_dev or inferred).
iab_v2	Array of Objects	List of IAB v2.0 categories in the response. Each category contains: id, parent_id, name, type (type can be declared_by_dev or inferred).

App Schema IAB Roku

Name	Type	Description
id	Long	App id - unique identifier.
channelId	String	Channel id - unique identifier. Either channel id or app id is present.
market_status	String	Status on the market PUBLISHED if the app is present UNPUBLISHED if the app was unpublished
storeUrl	URL	A deep link to the app page on Roku Store
name	String	App title
categories	List	List of app categories objects
developer	String	App developer name
developerPrivacyUrl	URL	Developer privacy URL
iab	Array of Objects	List of IAB v1.0 categories in the response. Each category contains: id, name, type (type can be declared_by_dev or inferred).
iab_v2	Array of Objects	List of IAB v2.0 categories in the response. Each category contains: id, parent_id, name, type (type can be declared_by_dev or inferred).

App Schema IAB Samsung

Name	Type	Description
appId	String	The app unique identifier.
market_status	String	Status on the market PUBLISHED if the app is present UNPUBLISHED if the app was unpublished
appURL	URL	Link to the app page on the Samsung store.
categoryId	String	Category identifier.
categoryName	String	Category name (human-readable).
productTitle	String	App title.
productVendor	String	App developer name.
website	String	Flag showing whether an app is for web displays.
iab	Array of Objects	List of IAB v1.0 categories in the response. Each category contains: id, name, type (type can be declared_by_dev or inferred).
iab_v2	Array of Objects	List of IAB v2.0 categories in the response. Each category contains: id, parent_id, name, type (type can be declared_by_dev or inferred).

App Schema IAB LGTV

Name	Type	Description
appId	Long	App id - unique identifier.
market_status	String	Status on the market PUBLISHED if the app is present UNPUBLISHED if the app was unpublished
appUrl	URL	Country-specific link to the app page on the LG store.
appName	String	App title.
catCode	String	Category code.
cat	String	Category (human-readable).
website	String	Website
sellrUsrName	String	Seller name.
iab	Array of Objects	List of IAB v1.0 categories in the response. Each category contains: id, name, type (type can be declared_by_dev or inferred).
iab_v2	Array of Objects	List of IAB v2.0 categories in the response. Each category contains: id, parent_id, name, type (type can be declared_by_dev or inferred).

App Schema IAB Vizio

Name	Type	Description
appId	Long	App id - unique identifier.
market_status	String	Status on the market PUBLISHED if the app is present UNPUBLISHED if the app was unpublished
name	String	App title.
appUrl	URL	Developer website.
category	String	App category.
iab	Array of Objects	List of IAB v1.0 categories in the response. Each category contains: id, name, type (type can be declared_by_dev or inferred).
iab_v2	Array of Objects	List of IAB v2.0 categories in the response. Each category contains: id, parent_id, name, type (type can be declared_by_dev or inferred).

App Schema IAB Huawei AppGallery

Name	Type	Description
appid	String	App id - unique identifier.
package	String	App package name.
name	String	App name
portalUrl	URL	Link to the Huawei AppGallery page
cat_key_name	List of strings	List of app categories for the app, human-readable (as seen on Huawei top charts)
developer	String	Developer name
webSite	URL	App website
market_status	String	Status on the market PUBLISHED if the app is present UNPUBLISHED if the app was unpublished
iab	Array of Objects	List of IAB v1.0 categories in the response. Each category contains: id, name, type (type can be declared_by_dev or inferred).
iab_v2	Array of Objects	List of IAB v2.0 categories in the response. Each category contains: id, parent_id, name, type (type can be declared_by_dev or inferred).

Last Modified: 1 Dec 2022