Applications
Top Charts
SDK Explorer
App Watchlist

Philippines App Market Statistics in 2022

Philippines App Market Statistics in 2022 for Android
banner apps
country flag

The Philippines has been referred to as the "TEXT" capital of the world due to the country’s large volume of SMS traffic. Moreover, it has been estimated that, with a population surpassing 100 million people, the number of cellular phone subscribers in the Philippines has reached over 23 million and is continuing to grow at a rapid rate. This is good news for the country’s mobile app market, which has recently begun to take off. Indeed, with mobile phone usage numbers already well above average – and plenty of room to grow – the future is quite bright for the Filipino app market.

In this article, we will provide a number of detailed app statistics and insights into the Philippines Android app market with focus on apps only. We will cover a number of topics, including: how many Filipino app publishers exist on the Google Play Store, how many apps they have released, and how Filipino apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid Filipino addresses on the Android market have been considered. Furthermore, all download statistics are estimates.

How Many App Publishers Are from Philippines?

There are more than 1,341 Filipino publishers on Google Play out of all 984,510 app publishers. One of the biggest Filipino publishers are Boss Level Studio, ROCKET SUCCEED TOGETHER, Rocket Game Studio, Rapid Rabbit Game, Doan Duc Nang, Monstronauts Inc., Big Giant Games, TATAY, Ranida Games, Botanica Global . Less than 1% of all app publishers on Google Play are from Philippines. Find the biggest app publishers with our App Market Explorer.

Percentage
Globally
Filipino
Publishers
vs
Total
Publishers

How Many Apps Are from Filipino App Publishers?

There are more than 4,734 apps from Filipino publishers on Google Play out of the 3,231,264 apps. Apps with most downloads of Filipino publishers are GCash - Buy Load Pay Bills S, WebSurf Hub - SSH/SSL Core, PalawanPay, GlobeOne, DITO, Vivamax, GigaLife, My Home Credit-LoanLoadBills, JoyRide - Book Car and MC Taxi, Maya–Your all-in-one money app . Less than 1% of all apps on Google Play are from Filipino publishers. Filter for apps by publisher country with our tool here.

Percentage
Globally
Filipino Apps
vs
Total Apps

How Are Apps from Filipino Publishers Rated?

The average rating of 4,734 apps from Filipino publishers on Google Play is 3.81 out of 5 stars. This is better than the overall average rating of all apps which is 3.71. Apps from Filipino publishers on Google Play have on average 1,854 ratings. This number is higher than the average number of ratings of all apps, which is 1,600 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.

Average rating of
Filipino Apps
3.81 stars
Average #Ratings of
Filipino Apps
Average rating of
All Apps
3.71 stars
Average #Ratings of
All Apps

How Focused Are Filipino Publishers on Apps vs. Games?

79% of released apps by Filipino publishers are apps and 21% are games. That means the focus is more on apps than on games. Compared to the worldwide market, Filipino publishers focus more on games with 21% of releases compared to all publishers that focus 14% on games. Use our full App Market Explorer to filter for the most successful mobile apps and games.

Apps79% Games21%
Apps86% Games14%

How Many Downloads Do Apps from Filipino Publishers Get?

Apps by Filipino publishers have an average of 269.23k downloads. Overall they get more downloads than the average of all apps which is 218.47k. We offer also more detailed download estimates for any app.

Download Statistics
Average Downloads Per Filipino App
Average Downloads Per App

How Do Filipino Apps Monetize?

6% of apps by Filipino publishers are paid. That is a higher value of paid apps compared to the overall apps, where 3% are paid. 38% of apps by Filipino publishers include ads. That is a higher value compared to the whole world, where 37% have ads. 7% of apps by Filipino publishers make use of In-App Payments to monetize. That is higher than the average of 4%.

Paid Apps monetization paid Filipino Paid Apps6% Overall Paid Apps3%
Ads monetization ads Filipino Include Ads38% Overall Include Ads37%
In-App Billing monetization iap Filipino In-App Billing7% Overall In-App Billing4%

Do Filipino Publishers Release on both iOS and Android?

21% of apps of Filipino publishers are available on both Google Play and iTunes. But overall they put less effort in publishing on both stores, compared to the average publisher with 25%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.

Filipino Apps
Available on Both Stores
Overall Apps
Available on Both Stores

Who Are the Top 10 Filipino Publishers Based on Downloads?

The following are the top publishers from Philippines that accumulated most downloads.

sdks
1 Vivo Website

Vivo Website is on position 1 of the biggest Filipino app publishers. They own 2 apps that have been downloaded together more than 660.07m+ times.

660.07m+
2
2 National Informatics Centre.

National Informatics Centre. is on position 2 of the biggest Filipino app publishers. They own 585 apps that have been downloaded together more than 86.67m+ times.

86.67m+
585
3 Mynt - Globe Fintech Innovations

Mynt - Globe Fintech Innovations is on position 3 of the biggest Filipino app publishers. Mynt - Globe Fintech Innovations is a leader in mobile financial services focused on accelerating financial inclusion through mobile money, micro-loans, and technology. They are an affiliate of Globe Telecom, Ant Financial, and Ayala, and provide secure, accessible, and convenient fintech solutions to individuals, businesses, and organizations. Mynt - Globe Fintech Innovations has created the app GCash - Buy Load, Pay Bills, Send Money. They own a single app that has been downloaded more than 55.73m+ times.

55.73m+
1
4 PayMaya Philippines, Inc.

PayMaya Philippines, Inc. is on position 4 of the biggest Filipino app publishers. PayMaya Philippines, Inc. enables their users to make fast, secure, and hassle-free payments for personal and business use. PayMaya Philippines, Inc. has published the apps PayMaya - Shop online, pay bills, buy load & more! and PayMaya Touch. They own 3 apps that have been downloaded together more than 26m+ times.

26m+
3
5 Smart Communications, Inc.

Smart Communications, Inc. is on position 5 of the biggest Filipino app publishers. They own 6 apps that have been downloaded together more than 21.41m+ times.

21.41m+
6
6 DroidVPN Inc.

DroidVPN Inc. is on position 6 of the biggest Filipino app publishers. DroidVPN Inc., which is based in the Philippines, provides a VPN software that secures internet connections by encrypting internet network traffic. DroidVPN Inc. has released DroidVPN - Easy Android VPN, MRT CCTV Viewer (OFFLINE), and TUN.ko Installer. They own 2 apps that have been downloaded together more than 16.67m+ times.

16.67m+
2
7 iBoattech

iBoattech is on position 7 of the biggest Filipino app publishers. iBoattech is a Filipino mobile app development studio. iBoattech has published the apps Anime Dress Up: Cute Anime Girls Maker, Cute Girl Avatar Maker, Avatar Maker, Magical Girl Dress Up: Magical Monster Avatar, and more. They own 37 apps that have been downloaded together more than 12.11m+ times.

12.11m+
37
8 HC CONSUMER FINANCE PHILIPPINES, INC.

HC CONSUMER FINANCE PHILIPPINES, INC. is on position 8 of the biggest Filipino app publishers. They own 2 apps that have been downloaded together more than 11.46m+ times.

11.46m+
2
9 Jediar Studios

Jediar Studios is on position 9 of the biggest Filipino app publishers. Jediar Studios is a mobile app development studio based in the Philippines. Jediar Studios has developed the app Battlegrounds Advanced Graphics Tool [NO BAN]. They own a single app that has been downloaded more than 11.17m+ times.

11.17m+
1
10 ABS-CBN

ABS-CBN is on position 10 of the biggest Filipino app publishers. ABS-CBN is a Filipino media and entertainment group based in Quezon City, Philippines. It is the country’s largest entertainment and media conglomerate in terms of revenue, operating income, net income, assets, equity, market capitalization, and number of employees. ABS-CBN has developed the apps TFC: Watch Pinoy TV & Movies, iWant, ABS-CBN News, ABS-CBN Radio Service, and more. They own 6 apps that have been downloaded together more than 10.91m+ times.

10.91m+
6

What Are the Most Used SDKs by Filipino Publishers?

The following shows which SDKs are most used by Philippines app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.

sdks
1 icon Google Firebase

64% of apps from Filipino publishers have Google Firebase integrated. In total 2,323 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

64
2323
2 icon Google Ads AdMob

45% of apps from Filipino publishers have Google Ads AdMob integrated. In total 1,656 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.

45
1656
3 Google Ads AdMob Mediation Adapters

45% of apps from Filipino publishers have Google Ads AdMob Mediation Adapters integrated. In total 1,649 apps.

45
1649
4 icon Firebase Cloud Messaging

40% of apps from Filipino publishers have Firebase Cloud Messaging integrated. In total 1,458 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.

40
1458
5 icon OkHttp

39% of apps from Filipino publishers have OkHttp integrated. In total 1,419 apps. OkHttp is an open source project designed to be an efficient HTTP client. It's also easy to use. OkHttp’s request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.

39
1419
6 icon gson

28% of apps from Filipino publishers have gson integrated. In total 1,036 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.

28
1036
7 icon Glide

28% of apps from Filipino publishers have Glide integrated. In total 1,027 apps. Glide is an open source media management and image loading framework for Android that supports fetching, decoding, and displaying video stills, images, and animated GIFs. Glide includes a flexible API that developers can plug in to almost any network stack.

28
1027
8 icon Android Support Library V4

23% of apps from Filipino publishers have Android Support Library V4 integrated. In total 821 apps. Android Support Library V4, developed by Google’s Android team, is a platform that helps app developers manage the release of new API versions. Rather than developing code to handle the provisioning of new features on earlier releases, developers can leverage Android Support Library V4 to provide that compatibility layer.

23
821
9 icon Facebook Audience Network

18% of apps from Filipino publishers have Facebook Audience Network integrated. In total 648 apps. Audience Network is an in-app advertising network for mobile applications. Advertisers using the Facebook Audience Network SDK are able to deliver their ads beyond the Facebook platform, while taking full advantage of Facebook’s robust ad system.

18
648
10 icon Picasso

16% of apps from Filipino publishers have Picasso integrated. In total 599 apps. Picasso is an image downloading and caching library for Android. Picasso understands that images add context and visual flair to Android applications. As such, they enable hassle-free image loading – often in one line of code!

16
599

What Are the Most Used Android App Permissions by Filipino Publishers?

The following shows which android permissions are most frequently request by Philippines app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.

sdks
1 Internet Access

android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from Filipino publishers use the Internet Access permission. Total 5,531 apps.

100
5531
2 Network Information Access

The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 100% of the apps from Filipino publishers use the Network Information Access permission. Total 5,029 apps.

100
5029
3 Phone Sleep Mode Preventation

android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 80% of the apps from Filipino publishers use the Phone Sleep Mode Preventation permission. Total 3,800 apps.

80
3800
4 Write External Storage

android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 68% of the apps from Filipino publishers use the Write External Storage permission. Total 3,235 apps.

68
3235
5 Push Notification

com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 54% of the apps from Filipino publishers use the Push Notification permission. Total 2,559 apps.

54
2559
6 Install Referrer

Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 54% of the apps from Filipino publishers use the Install Referrer permission. Total 2,533 apps.

54
2533
7 Read External Storage

The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 52% of the apps from Filipino publishers use the Read External Storage permission. Total 2,470 apps.

52
2470
8 Start At Boot Time

android.permission.RECEIVE_BOOT_COMPLETED gives apps the ability to start themselves as soon as the system it is running on has finished booting. It should be noted, however, that this can often slow down the phone start time. In addition, it can slow down the device generally by enabling the app to run constantly. 45% of the apps from Filipino publishers use the Start At Boot Time permission. Total 2,113 apps.

45
2113
9 Wifi Information Access

App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 44% of the apps from Filipino publishers use the Wifi Information Access permission. Total 2,103 apps.

44
2103
10 Vibration

android.permission.VIBRATE makes it possible for app builders to give their apps control over the vibrating function of the devices they are running on. 36% of the apps from Filipino publishers use the Vibration permission. Total 1,725 apps.

36
1725

What Are the Top 10 Highest Ranked Apps in Philippines?

The following shows the official Google Play apps top chart of Philippines. 7% of the top apps in Philippines are from Filipino app publishers. See the full chart here.

What Are the Top 10 Apps in Philippines's Grossing Top Chart?

The following shows the official Google Play Grossing top chart of Philippines. 7% of the top grossing apps in Philippines are from Filipino app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Social Apps in Philippines?

The following shows the official Google Play social top chart of Philippines. There are no apps from Filipino publishers. See the full chart here.

What Are the Top 10 Highest Ranked News Apps in Philippines?

The following shows the official Google Play news top chart of Philippines. 13% of the top news apps in Philippines are from Filipino app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Travel Apps in Philippines?

The following shows the official Google Play travel top chart of Philippines. 13% of the top travel apps in Philippines are from Filipino app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Shopping Apps in Philippines?

The following shows the official Google Play shopping top chart of Philippines. 13% of the top shopping apps in Philippines are from Filipino app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Lifestyle Apps in Philippines?

The following shows the official Google Play lifestyle top chart of Philippines. 13% of the top lifestyle apps in Philippines are from Filipino app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Business Apps in Philippines?

The following shows the official Google Play business top chart of Philippines. 20% of the top business apps in Philippines are from Filipino app publishers. See the full chart here.