What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.
This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.
1) Google Ads AdMob
Out of all apps that use ad network SDKs 88% have Google Ads AdMob integrated, covering 88% of app downloads in that sdk segment.
Google AdMob is a mobile advertising platform SDK that you can use to generate revenue from your app.
APP SHARE
88%
TOTAL APPS
1.39m
APPLICATIONS
1.09m
GAMES
306.19k
DOWNLOAD SHARE
88%
TOTAL DOWNLOADS
625.55b
APP DOWNLOADS
331.48b
GAME DOWNLOADS
294.07b
Browse all apps that have Google Ads AdMob integrated with our App Market Explorer.
2) Google Ads AdMob Mediation Adapters
Out of all apps that use ad network SDKs 87% have Google Ads AdMob Mediation Adapters integrated, covering 87% of app downloads in that sdk segment.
AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.
APP SHARE
87%
TOTAL APPS
1.38m
APPLICATIONS
1.08m
GAMES
300.63k
DOWNLOAD SHARE
87%
TOTAL DOWNLOADS
621.66b
APP DOWNLOADS
329.98b
GAME DOWNLOADS
291.67b
Browse all apps that have Google Ads AdMob Mediation Adapters integrated with our App Market Explorer.
3) Facebook Audience Network
Out of all apps that use ad network SDKs 27% have Facebook Audience Network integrated, covering 47% of app downloads in that sdk segment.
The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.
APP SHARE
27%
TOTAL APPS
437.48k
APPLICATIONS
354.67k
GAMES
82.81k
DOWNLOAD SHARE
47%
TOTAL DOWNLOADS
333.57b
APP DOWNLOADS
144.5b
GAME DOWNLOADS
189.07b
Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.
4) Google Mobile Ads Consent AdMob SDK
Out of all apps that use ad network SDKs 27% have Google Mobile Ads Consent AdMob SDK integrated, covering 36% of app downloads in that sdk segment.
The Google Mobile Ads Consent AdMob SDK is an open-source library that provides utility functions for collecting consent from your users.
APP SHARE
27%
TOTAL APPS
434.64k
APPLICATIONS
311.96k
GAMES
122.67k
DOWNLOAD SHARE
36%
TOTAL DOWNLOADS
261.63b
APP DOWNLOADS
91.2b
GAME DOWNLOADS
170.43b
Browse all apps that have Google Mobile Ads Consent AdMob SDK integrated with our App Market Explorer.
5) Unity Ads
Out of all apps that use ad network SDKs 21% have Unity Ads integrated, covering 40% of app downloads in that sdk segment.
Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.
APP SHARE
21%
TOTAL APPS
346.22k
APPLICATIONS
172.22k
GAMES
174k
DOWNLOAD SHARE
40%
TOTAL DOWNLOADS
290.15b
APP DOWNLOADS
51.77b
GAME DOWNLOADS
238.38b
Browse all apps that have Unity Ads integrated with our App Market Explorer.
6) IAB OM Open Measurement OMSDK
Out of all apps that use ad network SDKs 15% have IAB OM Open Measurement OMSDK integrated, covering 38% of app downloads in that sdk segment.
The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).
APP SHARE
15%
TOTAL APPS
249.03k
APPLICATIONS
167k
GAMES
82.03k
DOWNLOAD SHARE
38%
TOTAL DOWNLOADS
272.42b
APP DOWNLOADS
93.09b
GAME DOWNLOADS
179.33b
Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.
7) Start.io Startapp
Out of all apps that use ad network SDKs 13% have Start.io Startapp integrated, covering 2% of app downloads in that sdk segment.
StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.
APP SHARE
13%
TOTAL APPS
207.45k
APPLICATIONS
191.52k
GAMES
15.93k
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
15.83b
APP DOWNLOADS
11.28b
GAME DOWNLOADS
4.55b
Browse all apps that have Start.io Startapp integrated with our App Market Explorer.
8) AppLovin MAX
Out of all apps that use ad network SDKs 12% have AppLovin MAX integrated, covering 33% of app downloads in that sdk segment.
AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.
APP SHARE
12%
TOTAL APPS
202.82k
APPLICATIONS
120.4k
GAMES
82.42k
DOWNLOAD SHARE
33%
TOTAL DOWNLOADS
239.14b
APP DOWNLOADS
68.48b
GAME DOWNLOADS
170.66b
Browse all apps that have AppLovin MAX integrated with our App Market Explorer.
9) AppLovin Mediation Adapters
Out of all apps that use ad network SDKs 12% have AppLovin Mediation Adapters integrated, covering 33% of app downloads in that sdk segment.
AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.
APP SHARE
12%
TOTAL APPS
199.03k
APPLICATIONS
118.45k
GAMES
80.58k
DOWNLOAD SHARE
33%
TOTAL DOWNLOADS
234.21b
APP DOWNLOADS
67.23b
GAME DOWNLOADS
166.98b
Browse all apps that have AppLovin Mediation Adapters integrated with our App Market Explorer.
10) ironSource
Out of all apps that use ad network SDKs 8% have ironSource integrated, covering 27% of app downloads in that sdk segment.
ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.
APP SHARE
8%
TOTAL APPS
132.97k
APPLICATIONS
75.23k
GAMES
57.74k
DOWNLOAD SHARE
27%
TOTAL DOWNLOADS
194.4b
APP DOWNLOADS
30.61b
GAME DOWNLOADS
163.8b
Browse all apps that have ironSource integrated with our App Market Explorer.
11) ironSource Mediation Adapters
Out of all apps that use ad network SDKs 8% have ironSource Mediation Adapters integrated, covering 27% of app downloads in that sdk segment.
ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.
APP SHARE
8%
TOTAL APPS
132.66k
APPLICATIONS
75.14k
GAMES
57.52k
DOWNLOAD SHARE
27%
TOTAL DOWNLOADS
193.37b
APP DOWNLOADS
30.37b
GAME DOWNLOADS
163b
Browse all apps that have ironSource Mediation Adapters integrated with our App Market Explorer.
12) AdColony
Out of all apps that use ad network SDKs 7% have AdColony integrated, covering 19% of app downloads in that sdk segment.
The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.
APP SHARE
7%
TOTAL APPS
120.95k
APPLICATIONS
70.35k
GAMES
50.6k
DOWNLOAD SHARE
19%
TOTAL DOWNLOADS
137.55b
APP DOWNLOADS
25.96b
GAME DOWNLOADS
111.58b
Browse all apps that have AdColony integrated with our App Market Explorer.
13) Vungle
Out of all apps that use ad network SDKs 3% have Vungle integrated, covering 27% of app downloads in that sdk segment.
Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.
APP SHARE
3%
TOTAL APPS
59.53k
APPLICATIONS
17.1k
GAMES
42.43k
DOWNLOAD SHARE
27%
TOTAL DOWNLOADS
193.22b
APP DOWNLOADS
39.81b
GAME DOWNLOADS
153.41b
Browse all apps that have Vungle integrated with our App Market Explorer.
14) AppNext
Out of all apps that use ad network SDKs 3% have AppNext integrated, covering <1% of app downloads in that sdk segment.
Appnext is a leading mobile discovery platform SDK, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.
APP SHARE
3%
TOTAL APPS
58.83k
APPLICATIONS
52.78k
GAMES
6.04k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
6.21b
APP DOWNLOADS
5.04b
GAME DOWNLOADS
1.17b
Browse all apps that have AppNext integrated with our App Market Explorer.
15) Pangle ByteDance TikTok UnionAD
Out of all apps that use ad network SDKs 2% have Pangle ByteDance TikTok UnionAD integrated, covering 18% of app downloads in that sdk segment.
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.
APP SHARE
2%
TOTAL APPS
46.03k
APPLICATIONS
18.43k
GAMES
27.6k
DOWNLOAD SHARE
18%
TOTAL DOWNLOADS
128.59b
APP DOWNLOADS
35.66b
GAME DOWNLOADS
92.93b
Browse all apps that have Pangle ByteDance TikTok UnionAD integrated with our App Market Explorer.
16) Google Interactive Media Ads IMA
Out of all apps that use ad network SDKs 2% have Google Interactive Media Ads IMA integrated, covering 7% of app downloads in that sdk segment.
Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.
APP SHARE
2%
TOTAL APPS
42.39k
APPLICATIONS
39.31k
GAMES
3.08k
DOWNLOAD SHARE
7%
TOTAL DOWNLOADS
55.29b
APP DOWNLOADS
47.5b
GAME DOWNLOADS
7.79b
Browse all apps that have Google Interactive Media Ads IMA integrated with our App Market Explorer.
17) Chartboost
Out of all apps that use ad network SDKs 2% have Chartboost integrated, covering 12% of app downloads in that sdk segment.
Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.
APP SHARE
2%
TOTAL APPS
42.17k
APPLICATIONS
8.11k
GAMES
34.06k
DOWNLOAD SHARE
12%
TOTAL DOWNLOADS
85.12b
APP DOWNLOADS
10.77b
GAME DOWNLOADS
74.35b
Browse all apps that have Chartboost integrated with our App Market Explorer.
18) InMobi Mobile Ads
Out of all apps that use ad network SDKs 2% have InMobi Mobile Ads integrated, covering 19% of app downloads in that sdk segment.
InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.
APP SHARE
2%
TOTAL APPS
41.97k
APPLICATIONS
13.75k
GAMES
28.22k
DOWNLOAD SHARE
19%
TOTAL DOWNLOADS
137.61b
APP DOWNLOADS
39.58b
GAME DOWNLOADS
98.03b
Browse all apps that have InMobi Mobile Ads integrated with our App Market Explorer.
19) MoPub by AppLovin
Out of all apps that use ad network SDKs 2% have MoPub by AppLovin integrated, covering 5% of app downloads in that sdk segment.
MoPub is an SDK that provides monetization solutions for mobile app publishers and developers around the globe.
APP SHARE
2%
TOTAL APPS
37.17k
APPLICATIONS
31.54k
GAMES
5.63k
DOWNLOAD SHARE
5%
TOTAL DOWNLOADS
39.8b
APP DOWNLOADS
24.57b
GAME DOWNLOADS
15.23b
Browse all apps that have MoPub by AppLovin integrated with our App Market Explorer.
20) Interactive Media Ads IMA
Out of all apps that use ad network SDKs 2% have Interactive Media Ads IMA integrated, covering 1% of app downloads in that sdk segment.
Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps.
APP SHARE
2%
TOTAL APPS
36.24k
APPLICATIONS
33.3k
GAMES
2.94k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
10.92b
APP DOWNLOADS
10.71b
GAME DOWNLOADS
208.86m
Browse all apps that have Interactive Media Ads IMA integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
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