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Top 20 Ad Network SDKs Used in Android Apps


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What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.


This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.



2) Facebook Audience Network


Out of all apps that use ad network SDKs 16% have Facebook Audience Network integrated, covering 42% of app downloads in that sdk segment.

Audience Network is an in-app advertising network for mobile applications. Advertisers using the Facebook Audience Network SDK are able to deliver their ads beyond the Facebook platform, while taking full advantage of Facebook’s robust ad system.

APP SHARE

16%

TOTAL APPS

246.05k

APPLICATIONS

203.06k

GAMES

42.99k

DOWNLOAD SHARE

42%

TOTAL DOWNLOADS

140.26b

APP DOWNLOADS

78.02b

GAME DOWNLOADS

62.24b


Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.


3) Unity Ads


Out of all apps that use ad network SDKs 9% have Unity Ads integrated, covering 31% of app downloads in that sdk segment.

The Unity Ads SDK helps publishers integrate especially video advertisements, aimed at maximizing revenue and improving user experience, into their games. Unity Ads gives developers the ability to offer users a variety of rewards in exchange for watching videos, such as additional “life,” currency, score increases, etc.

APP SHARE

9%

TOTAL APPS

145.58k

APPLICATIONS

50.09k

GAMES

95.5k

DOWNLOAD SHARE

31%

TOTAL DOWNLOADS

104.35b

APP DOWNLOADS

18.3b

GAME DOWNLOADS

86.05b


Browse all apps that have Unity Ads integrated with our App Market Explorer.


4) Startapp


Out of all apps that use ad network SDKs 7% have Startapp integrated, covering 3% of app downloads in that sdk segment.

StartApp leverages first-party data and insights to enhance the mobile experience for mobile publishers, advertisers, and consumers. With the StartApp SDK, users are able to reach premium mobile audiences and make informed business decisions in real-time while optimize existing media and data strategies.

APP SHARE

7%

TOTAL APPS

114.37k

APPLICATIONS

94.94k

GAMES

19.43k

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

11.32b

APP DOWNLOADS

6.55b

GAME DOWNLOADS

4.77b


Browse all apps that have Startapp integrated with our App Market Explorer.


5) AppLovin


Out of all apps that use ad network SDKs 5% have AppLovin integrated, covering 21% of app downloads in that sdk segment.

AppLovin's powerful analytics and marketing platform provides mobile game developers with the tools they need to monetize, publish, understand, and grow their businesses all in one SDK.

APP SHARE

5%

TOTAL APPS

83.91k

APPLICATIONS

38.23k

GAMES

45.68k

DOWNLOAD SHARE

21%

TOTAL DOWNLOADS

73.03b

APP DOWNLOADS

19.14b

GAME DOWNLOADS

53.89b


Browse all apps that have AppLovin integrated with our App Market Explorer.




7) Chartboost


Out of all apps that use ad network SDKs 4% have Chartboost integrated, covering 16% of app downloads in that sdk segment.

The Chartboost ad exchange gives publishers access to a vast mobile gaming audience, real-time bidding, and relevant and user-friendly in-app ads for monetization. The Chartboost SDK dashboard provides full transparency and control over the types of ads users will encounter, including rewarded video ads and interactive ads.

APP SHARE

4%

TOTAL APPS

73.25k

APPLICATIONS

24.74k

GAMES

48.51k

DOWNLOAD SHARE

16%

TOTAL DOWNLOADS

56.08b

APP DOWNLOADS

7.03b

GAME DOWNLOADS

49.05b


Browse all apps that have Chartboost integrated with our App Market Explorer.


8) AdColony


Out of all apps that use ad network SDKs 4% have AdColony integrated, covering 18% of app downloads in that sdk segment.

AdColonoy is an all-in-one publisher monetization platform that combines proven technology, premium advertisers, and high fill rates. The AdColony SDK offers award-winning video, display, and rich media ads that generate app revenue and improve user experience.

APP SHARE

4%

TOTAL APPS

67.54k

APPLICATIONS

30.96k

GAMES

36.58k

DOWNLOAD SHARE

18%

TOTAL DOWNLOADS

60.78b

APP DOWNLOADS

10.49b

GAME DOWNLOADS

50.29b


Browse all apps that have AdColony integrated with our App Market Explorer.


9) Mopub


Out of all apps that use ad network SDKs 3% have Mopub integrated, covering 19% of app downloads in that sdk segment.

The MoPub SDK provides monetization solutions for mobile application publishers and developers. MoPub’s flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising help publishers maximize ad revenue and control user experience.

APP SHARE

3%

TOTAL APPS

53.88k

APPLICATIONS

38.33k

GAMES

15.55k

DOWNLOAD SHARE

19%

TOTAL DOWNLOADS

66.2b

APP DOWNLOADS

36.55b

GAME DOWNLOADS

29.65b


Browse all apps that have Mopub integrated with our App Market Explorer.


10) AppNext


Out of all apps that use ad network SDKs 2% have AppNext integrated, covering 2% of app downloads in that sdk segment.

Appnext is a leading mobile discovery platform SDK that enables users to discover the most relevant apps to their needs specifically when they intend to use them. Appnext changes the way leading app brands reach their customers, think about their sales funnels and drive app engagement.

APP SHARE

2%

TOTAL APPS

42.21k

APPLICATIONS

35.73k

GAMES

6.47k

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

6.65b

APP DOWNLOADS

3.12b

GAME DOWNLOADS

3.53b


Browse all apps that have AppNext integrated with our App Market Explorer.


11) Tapjoy


Out of all apps that use ad network SDKs 2% have Tapjoy integrated, covering 12% of app downloads in that sdk segment.

The Tapjoy SDK makes it easy for advertisers to connect with exclusive audiences in the world’s most popular mobile games and apps. It helps brand advertisers reach their ideal mobile audience through rewarded video ads and the Tapjoy offerwall, and helps publishers acquire new users and monetize their mobile apps.

APP SHARE

2%

TOTAL APPS

36.47k

APPLICATIONS

12.34k

GAMES

24.12k

DOWNLOAD SHARE

12%

TOTAL DOWNLOADS

40.89b

APP DOWNLOADS

6.53b

GAME DOWNLOADS

34.37b


Browse all apps that have Tapjoy integrated with our App Market Explorer.


12) InMobi


Out of all apps that use ad network SDKs 2% have InMobi integrated, covering 14% of app downloads in that sdk segment.

nMobi offers publishers a programmatic monetization platform where they can access a mediation platform, in-app advertising, global advertising demand, and roughly 5,000 buyers representing top brands. The InMobi SDK is aimed at helping publishers maximize their in-app ad earnings with unified auction solutions and header bidding for mobile applications.

APP SHARE

2%

TOTAL APPS

31.89k

APPLICATIONS

13.45k

GAMES

18.44k

DOWNLOAD SHARE

14%

TOTAL DOWNLOADS

48.67b

APP DOWNLOADS

21.31b

GAME DOWNLOADS

27.36b


Browse all apps that have InMobi integrated with our App Market Explorer.


13) Vungle


Out of all apps that use ad network SDKs 2% have Vungle integrated, covering 9% of app downloads in that sdk segment.

Vungle is a trusted guide for growth and engagement that transforms how users discover and experience apps. The Vungle SDK allows developers to supercharge their apps and their returns. It drives revenue and gives in-app ads the power to perform.

APP SHARE

2%

TOTAL APPS

31.15k

APPLICATIONS

5.11k

GAMES

26.03k

DOWNLOAD SHARE

9%

TOTAL DOWNLOADS

32.61b

APP DOWNLOADS

4.11b

GAME DOWNLOADS

28.5b


Browse all apps that have Vungle integrated with our App Market Explorer.


14) Amazon Ads


Out of all apps that use ad network SDKs 1% have Amazon Ads integrated, covering 6% of app downloads in that sdk segment.

The Amazon Ads SDK provides a way to automate, scale, and optimize advertising, while enabling users to develop flexible solutions that meet their needs and goals. The API offers most of the functionality of the advertising console while enabling programmatic management, allowing advertisers to manage ads or ad groups based on predefined conditions.

APP SHARE

1%

TOTAL APPS

29.23k

APPLICATIONS

19.36k

GAMES

9.86k

DOWNLOAD SHARE

6%

TOTAL DOWNLOADS

22.95b

APP DOWNLOADS

13.3b

GAME DOWNLOADS

9.65b


Browse all apps that have Amazon Ads integrated with our App Market Explorer.


15) Mobfox


Out of all apps that use ad network SDKs 1% have Mobfox integrated, covering 1% of app downloads in that sdk segment.

Mobfox offers an easy-to-integrate SDK aimed at maximizing returns. It supports all ad formats and offers developers both flexibility and control over their ad inventory.

APP SHARE

1%

TOTAL APPS

21.19k

APPLICATIONS

19.24k

GAMES

1.95k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

3.33b

APP DOWNLOADS

2.09b

GAME DOWNLOADS

1.24b


Browse all apps that have Mobfox integrated with our App Market Explorer.


16) AppBrain


Out of all apps that use ad network SDKs 1% have AppBrain integrated, covering <1% of app downloads in that sdk segment.

The AppBrain SDK lets developers show their users app install ads in the form of interstitial and banner ad units. AppBrain offers high-quality ads that provide a good user experience and great monetization potential.

APP SHARE

1%

TOTAL APPS

21.13k

APPLICATIONS

19.41k

GAMES

1.73k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

2.66b

APP DOWNLOADS

2.02b

GAME DOWNLOADS

636.11m


Browse all apps that have AppBrain integrated with our App Market Explorer.


17) Heyzap


Out of all apps that use ad network SDKs 1% have Heyzap integrated, covering 2% of app downloads in that sdk segment.

Heyzap, now part of Fyber, offers a leading in-app monetization platform SDK for mobile publishers.

APP SHARE

1%

TOTAL APPS

19.87k

APPLICATIONS

8.54k

GAMES

11.33k

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

7.62b

APP DOWNLOADS

860.98m

GAME DOWNLOADS

6.76b


Browse all apps that have Heyzap integrated with our App Market Explorer.


18) Nexage SourceKit-MRAID


Out of all apps that use ad network SDKs 1% have Nexage SourceKit-MRAID integrated, covering 2% of app downloads in that sdk segment.

Nexage SourceKit-MRAID is an SDK that offers a mobile advertising platform that provides private and public exchanges, data enrichment, and real-time targeting solutions.

APP SHARE

1%

TOTAL APPS

19.05k

APPLICATIONS

9.8k

GAMES

9.26k

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

9.11b

APP DOWNLOADS

2.03b

GAME DOWNLOADS

7.07b


Browse all apps that have Nexage SourceKit-MRAID integrated with our App Market Explorer.


19) Smaato


Out of all apps that use ad network SDKs 1% have Smaato integrated, covering 4% of app downloads in that sdk segment.

Smaato is a global real-time advertising platform for mobile publishers and app developers. The Smaato SDK focuses on the monetization of mobile apps and connecting advertisers to in-app ad inventory.

APP SHARE

1%

TOTAL APPS

17.68k

APPLICATIONS

16.55k

GAMES

1.13k

DOWNLOAD SHARE

4%

TOTAL DOWNLOADS

14.89b

APP DOWNLOADS

9.48b

GAME DOWNLOADS

5.42b


Browse all apps that have Smaato integrated with our App Market Explorer.


20) Branch - Tune


Out of all apps that use ad network SDKs <1% have Branch - Tune integrated, covering 3% of app downloads in that sdk segment.

Branch is an industry-leading mobile measurement and deep linking platform. The Branch SDK was designed to increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

APP SHARE

<1%

TOTAL APPS

14.62k

APPLICATIONS

14.14k

GAMES

476

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

12b

APP DOWNLOADS

10.77b

GAME DOWNLOADS

1.23b


Browse all apps that have Branch - Tune integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


Are you looking for app publishers to adopt your SDK?

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