What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.
This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.
1) Google Ads AdMob
Out of all apps that use ad network SDKs 92% have Google Ads AdMob integrated, covering 87% of app downloads in that sdk segment.
Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.
APP SHARE
92%
TOTAL APPS
1.46m
APPLICATIONS
1.18m
GAMES
276.72k
DOWNLOAD SHARE
87%
TOTAL DOWNLOADS
369.73b
APP DOWNLOADS
208.85b
GAME DOWNLOADS
160.87b
Browse all apps that have Google Ads AdMob integrated with our App Market Explorer.
2) Facebook Audience Network
Out of all apps that use ad network SDKs 18% have Facebook Audience Network integrated, covering 45% of app downloads in that sdk segment.
Audience Network is an in-app advertising network for mobile applications. Advertisers using the Facebook Audience Network SDK are able to deliver their ads beyond the Facebook platform, while taking full advantage of Facebook’s robust ad system.
APP SHARE
18%
TOTAL APPS
293.27k
APPLICATIONS
238.29k
GAMES
54.99k
DOWNLOAD SHARE
45%
TOTAL DOWNLOADS
191.85b
APP DOWNLOADS
97.72b
GAME DOWNLOADS
94.13b
Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.
3) Unity Ads
Out of all apps that use ad network SDKs 11% have Unity Ads integrated, covering 34% of app downloads in that sdk segment.
The Unity Ads SDK helps publishers integrate especially video advertisements, aimed at maximizing revenue and improving user experience, into their games. Unity Ads gives developers the ability to offer users a variety of rewards in exchange for watching videos, such as additional “life,” currency, score increases, etc.
APP SHARE
11%
TOTAL APPS
176.55k
APPLICATIONS
65.42k
GAMES
111.12k
DOWNLOAD SHARE
34%
TOTAL DOWNLOADS
146.09b
APP DOWNLOADS
24.41b
GAME DOWNLOADS
121.68b
Browse all apps that have Unity Ads integrated with our App Market Explorer.
4) Startapp
Out of all apps that use ad network SDKs 8% have Startapp integrated, covering 3% of app downloads in that sdk segment.
StartApp leverages first-party data and insights to enhance the mobile experience for mobile publishers, advertisers, and consumers. With the StartApp SDK, users are able to reach premium mobile audiences and make informed business decisions in real-time while optimize existing media and data strategies.
APP SHARE
8%
TOTAL APPS
129.51k
APPLICATIONS
108.54k
GAMES
20.97k
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
13.12b
APP DOWNLOADS
7.53b
GAME DOWNLOADS
5.59b
Browse all apps that have Startapp integrated with our App Market Explorer.
5) Google Mobile Ads Consent AdMob SDK
Out of all apps that use ad network SDKs 7% have Google Mobile Ads Consent AdMob SDK integrated, covering 7% of app downloads in that sdk segment.
Google Mobile Ads Consent AdMob SDK was designed to support publishers in meeting the requirements outlined in the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). The Google Mobile Ads Consent AdMob SDK provides utility functions for collecting consent from users to use their personal data, cookies, or other local storage, to serve ads.
APP SHARE
7%
TOTAL APPS
119.26k
APPLICATIONS
91.91k
GAMES
27.34k
DOWNLOAD SHARE
7%
TOTAL DOWNLOADS
30.77b
APP DOWNLOADS
20.25b
GAME DOWNLOADS
10.51b
Browse all apps that have Google Mobile Ads Consent AdMob SDK integrated with our App Market Explorer.
6) AppLovin MAX
Out of all apps that use ad network SDKs 6% have AppLovin MAX integrated, covering 23% of app downloads in that sdk segment.
AppLovin's powerful analytics and marketing platform provides mobile game developers with the tools they need to monetize, publish, understand, and grow their businesses all in one SDK.
APP SHARE
6%
TOTAL APPS
103.1k
APPLICATIONS
52.13k
GAMES
50.97k
DOWNLOAD SHARE
23%
TOTAL DOWNLOADS
98.01b
APP DOWNLOADS
23.59b
GAME DOWNLOADS
74.42b
Browse all apps that have AppLovin MAX integrated with our App Market Explorer.
7) AdColony
Out of all apps that use ad network SDKs 5% have AdColony integrated, covering 18% of app downloads in that sdk segment.
AdColonoy is an all-in-one publisher monetization platform that combines proven technology, premium advertisers, and high fill rates. The AdColony SDK offers award-winning video, display, and rich media ads that generate app revenue and improve user experience.
APP SHARE
5%
TOTAL APPS
94.03k
APPLICATIONS
53.88k
GAMES
40.15k
DOWNLOAD SHARE
18%
TOTAL DOWNLOADS
77.09b
APP DOWNLOADS
13.5b
GAME DOWNLOADS
63.59b
Browse all apps that have AdColony integrated with our App Market Explorer.
8) Chartboost
Out of all apps that use ad network SDKs 4% have Chartboost integrated, covering 15% of app downloads in that sdk segment.
The Chartboost ad exchange gives publishers access to a vast mobile gaming audience, real-time bidding, and relevant and user-friendly in-app ads for monetization. The Chartboost SDK dashboard provides full transparency and control over the types of ads users will encounter, including rewarded video ads and interactive ads.
APP SHARE
4%
TOTAL APPS
75.02k
APPLICATIONS
24.71k
GAMES
50.32k
DOWNLOAD SHARE
15%
TOTAL DOWNLOADS
65.31b
APP DOWNLOADS
7.66b
GAME DOWNLOADS
57.65b
Browse all apps that have Chartboost integrated with our App Market Explorer.
9) Vungle
Out of all apps that use ad network SDKs 3% have Vungle integrated, covering 20% of app downloads in that sdk segment.
Vungle is a trusted guide for growth and engagement that transforms how users discover and experience apps. The Vungle SDK allows developers to supercharge their apps and their returns. It drives revenue and gives in-app ads the power to perform.
APP SHARE
3%
TOTAL APPS
61.35k
APPLICATIONS
21.99k
GAMES
39.37k
DOWNLOAD SHARE
20%
TOTAL DOWNLOADS
87.74b
APP DOWNLOADS
15.1b
GAME DOWNLOADS
72.64b
Browse all apps that have Vungle integrated with our App Market Explorer.
10) MoPub
Out of all apps that use ad network SDKs 3% have MoPub integrated, covering 18% of app downloads in that sdk segment.
The MoPub SDK provides monetization solutions for mobile application publishers and developers. MoPub’s flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising help publishers maximize ad revenue and control user experience.
APP SHARE
3%
TOTAL APPS
59.83k
APPLICATIONS
44.67k
GAMES
15.16k
DOWNLOAD SHARE
18%
TOTAL DOWNLOADS
79.79b
APP DOWNLOADS
41.65b
GAME DOWNLOADS
38.14b
Browse all apps that have MoPub integrated with our App Market Explorer.
11) Tapjoy
Out of all apps that use ad network SDKs 2% have Tapjoy integrated, covering 11% of app downloads in that sdk segment.
The Tapjoy SDK makes it easy for advertisers to connect with exclusive audiences in the world’s most popular mobile games and apps. It helps brand advertisers reach their ideal mobile audience through rewarded video ads and the Tapjoy offerwall, and helps publishers acquire new users and monetize their mobile apps.
APP SHARE
2%
TOTAL APPS
46.48k
APPLICATIONS
17.09k
GAMES
29.39k
DOWNLOAD SHARE
11%
TOTAL DOWNLOADS
48.37b
APP DOWNLOADS
6.66b
GAME DOWNLOADS
41.71b
Browse all apps that have Tapjoy integrated with our App Market Explorer.
12) AppNext
Out of all apps that use ad network SDKs 2% have AppNext integrated, covering <1% of app downloads in that sdk segment.
Appnext is a leading mobile discovery platform SDK that enables users to discover the most relevant apps to their needs specifically when they intend to use them. Appnext changes the way leading app brands reach their customers, think about their sales funnels and drive app engagement.
APP SHARE
2%
TOTAL APPS
46.05k
APPLICATIONS
41.32k
GAMES
4.73k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
3.94b
APP DOWNLOADS
2.2b
GAME DOWNLOADS
1.75b
Browse all apps that have AppNext integrated with our App Market Explorer.
13) Amazon Ads - Transparent Ad Marketplace
Out of all apps that use ad network SDKs 2% have Amazon Ads - Transparent Ad Marketplace integrated, covering 9% of app downloads in that sdk segment.
The Amazon Ads SDK provides a way to automate, scale, and optimize advertising, while enabling users to develop flexible solutions that meet their needs and goals. The API offers most of the functionality of the advertising console while enabling programmatic management, allowing advertisers to manage ads or ad groups based on predefined conditions.
APP SHARE
2%
TOTAL APPS
36.11k
APPLICATIONS
23.86k
GAMES
12.25k
DOWNLOAD SHARE
9%
TOTAL DOWNLOADS
38.24b
APP DOWNLOADS
16.34b
GAME DOWNLOADS
21.9b
Browse all apps that have Amazon Ads - Transparent Ad Marketplace integrated with our App Market Explorer.
14) InMobi
Out of all apps that use ad network SDKs 2% have InMobi integrated, covering 14% of app downloads in that sdk segment.
nMobi offers publishers a programmatic monetization platform where they can access a mediation platform, in-app advertising, global advertising demand, and roughly 5,000 buyers representing top brands. The InMobi SDK is aimed at helping publishers maximize their in-app ad earnings with unified auction solutions and header bidding for mobile applications.
APP SHARE
2%
TOTAL APPS
33.12k
APPLICATIONS
12.22k
GAMES
20.9k
DOWNLOAD SHARE
14%
TOTAL DOWNLOADS
60.4b
APP DOWNLOADS
23.21b
GAME DOWNLOADS
37.19b
Browse all apps that have InMobi integrated with our App Market Explorer.
15) AppBrain
Out of all apps that use ad network SDKs 1% have AppBrain integrated, covering <1% of app downloads in that sdk segment.
The AppBrain SDK lets developers show their users app install ads in the form of interstitial and banner ad units. AppBrain offers high-quality ads that provide a good user experience and great monetization potential.
APP SHARE
1%
TOTAL APPS
22.33k
APPLICATIONS
20.89k
GAMES
1.44k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
2.75b
APP DOWNLOADS
2.21b
GAME DOWNLOADS
540.19m
Browse all apps that have AppBrain integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
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