What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.
This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.
1) Google Ads AdMob
Out of all apps that use ad network SDKs 89% have Google Ads AdMob integrated, covering 88% of app downloads in that sdk segment.
Google AdMob is a mobile advertising platform SDK that you can use to generate revenue from your app.
APP SHARE
89%
TOTAL APPS
1.24m
APPLICATIONS
990.52k
GAMES
252.66k
DOWNLOAD SHARE
88%
TOTAL DOWNLOADS
515.57b
APP DOWNLOADS
280.17b
GAME DOWNLOADS
235.4b
Browse all apps that have Google Ads AdMob integrated with our App Market Explorer.
2) Facebook Audience Network
Out of all apps that use ad network SDKs 24% have Facebook Audience Network integrated, covering 46% of app downloads in that sdk segment.
The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.
APP SHARE
24%
TOTAL APPS
337.2k
APPLICATIONS
275.2k
GAMES
61.99k
DOWNLOAD SHARE
46%
TOTAL DOWNLOADS
271.07b
APP DOWNLOADS
123b
GAME DOWNLOADS
148.07b
Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.
3) Google Mobile Ads Consent AdMob SDK
Out of all apps that use ad network SDKs 19% have Google Mobile Ads Consent AdMob SDK integrated, covering 26% of app downloads in that sdk segment.
The Google Mobile Ads Consent AdMob SDK is an open-source library that provides utility functions for collecting consent from your users.
APP SHARE
19%
TOTAL APPS
265.27k
APPLICATIONS
208.42k
GAMES
56.85k
DOWNLOAD SHARE
26%
TOTAL DOWNLOADS
153.02b
APP DOWNLOADS
61.73b
GAME DOWNLOADS
91.3b
Browse all apps that have Google Mobile Ads Consent AdMob SDK integrated with our App Market Explorer.
4) Unity Ads
Out of all apps that use ad network SDKs 18% have Unity Ads integrated, covering 40% of app downloads in that sdk segment.
Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.
APP SHARE
18%
TOTAL APPS
253.79k
APPLICATIONS
113.24k
GAMES
140.55k
DOWNLOAD SHARE
40%
TOTAL DOWNLOADS
232.13b
APP DOWNLOADS
42.36b
GAME DOWNLOADS
189.77b
Browse all apps that have Unity Ads integrated with our App Market Explorer.
5) Startapp
Out of all apps that use ad network SDKs 12% have Startapp integrated, covering 2% of app downloads in that sdk segment.
StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.
APP SHARE
12%
TOTAL APPS
171.46k
APPLICATIONS
152.56k
GAMES
18.9k
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
15.74b
APP DOWNLOADS
10.11b
GAME DOWNLOADS
5.63b
Browse all apps that have Startapp integrated with our App Market Explorer.
6) AppLovin MAX
Out of all apps that use ad network SDKs 7% have AppLovin MAX integrated, covering 27% of app downloads in that sdk segment.
AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.
APP SHARE
7%
TOTAL APPS
104.15k
APPLICATIONS
50.24k
GAMES
53.91k
DOWNLOAD SHARE
27%
TOTAL DOWNLOADS
160.3b
APP DOWNLOADS
38.15b
GAME DOWNLOADS
122.15b
Browse all apps that have AppLovin MAX integrated with our App Market Explorer.
7) IAB OM Open Measurement OMSDK
Out of all apps that use ad network SDKs 7% have IAB OM Open Measurement OMSDK integrated, covering 26% of app downloads in that sdk segment.
The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).
APP SHARE
7%
TOTAL APPS
102.85k
APPLICATIONS
61.17k
GAMES
41.68k
DOWNLOAD SHARE
26%
TOTAL DOWNLOADS
155.75b
APP DOWNLOADS
45.76b
GAME DOWNLOADS
109.99b
Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.
8) AppLovin Mediation Adapters
Out of all apps that use ad network SDKs 6% have AppLovin Mediation Adapters integrated, covering 26% of app downloads in that sdk segment.
AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.
APP SHARE
6%
TOTAL APPS
97.46k
APPLICATIONS
46.28k
GAMES
51.19k
DOWNLOAD SHARE
26%
TOTAL DOWNLOADS
153.46b
APP DOWNLOADS
36.72b
GAME DOWNLOADS
116.74b
Browse all apps that have AppLovin Mediation Adapters integrated with our App Market Explorer.
9) Google Ads AdMob Mediation Adapters
Out of all apps that use ad network SDKs 6% have Google Ads AdMob Mediation Adapters integrated, covering 21% of app downloads in that sdk segment.
AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.
APP SHARE
6%
TOTAL APPS
94.78k
APPLICATIONS
69.01k
GAMES
25.77k
DOWNLOAD SHARE
21%
TOTAL DOWNLOADS
124.84b
APP DOWNLOADS
65.79b
GAME DOWNLOADS
59.05b
Browse all apps that have Google Ads AdMob Mediation Adapters integrated with our App Market Explorer.
10) AdColony
Out of all apps that use ad network SDKs 6% have AdColony integrated, covering 18% of app downloads in that sdk segment.
The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.
APP SHARE
6%
TOTAL APPS
92.99k
APPLICATIONS
53.72k
GAMES
39.27k
DOWNLOAD SHARE
18%
TOTAL DOWNLOADS
110.11b
APP DOWNLOADS
19.75b
GAME DOWNLOADS
90.36b
Browse all apps that have AdColony integrated with our App Market Explorer.
11) ironSource
Out of all apps that use ad network SDKs 4% have ironSource integrated, covering 23% of app downloads in that sdk segment.
ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.
APP SHARE
4%
TOTAL APPS
57.78k
APPLICATIONS
23.01k
GAMES
34.77k
DOWNLOAD SHARE
23%
TOTAL DOWNLOADS
139.08b
APP DOWNLOADS
22.06b
GAME DOWNLOADS
117.02b
Browse all apps that have ironSource integrated with our App Market Explorer.
12) ironSource Mediation Adapters
Out of all apps that use ad network SDKs 4% have ironSource Mediation Adapters integrated, covering 23% of app downloads in that sdk segment.
ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.
APP SHARE
4%
TOTAL APPS
57.47k
APPLICATIONS
22.83k
GAMES
34.64k
DOWNLOAD SHARE
23%
TOTAL DOWNLOADS
137.65b
APP DOWNLOADS
21.83b
GAME DOWNLOADS
115.82b
Browse all apps that have ironSource Mediation Adapters integrated with our App Market Explorer.
13) MoPub by Twitter
Out of all apps that use ad network SDKs 4% have MoPub by Twitter integrated, covering 14% of app downloads in that sdk segment.
MoPub is an SDK that provides monetization solutions for mobile app publishers and developers around the globe.
APP SHARE
4%
TOTAL APPS
56.07k
APPLICATIONS
46.56k
GAMES
9.51k
DOWNLOAD SHARE
14%
TOTAL DOWNLOADS
82.93b
APP DOWNLOADS
48.02b
GAME DOWNLOADS
34.91b
Browse all apps that have MoPub by Twitter integrated with our App Market Explorer.
14) AppNext
Out of all apps that use ad network SDKs 3% have AppNext integrated, covering 1% of app downloads in that sdk segment.
Appnext is a leading mobile discovery platform SDK, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.
APP SHARE
3%
TOTAL APPS
45.88k
APPLICATIONS
41.91k
GAMES
3.97k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
7b
APP DOWNLOADS
5.74b
GAME DOWNLOADS
1.26b
Browse all apps that have AppNext integrated with our App Market Explorer.
15) Chartboost
Out of all apps that use ad network SDKs 2% have Chartboost integrated, covering 12% of app downloads in that sdk segment.
Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.
APP SHARE
2%
TOTAL APPS
40.38k
APPLICATIONS
8.99k
GAMES
31.39k
DOWNLOAD SHARE
12%
TOTAL DOWNLOADS
70.15b
APP DOWNLOADS
8.76b
GAME DOWNLOADS
61.39b
Browse all apps that have Chartboost integrated with our App Market Explorer.
16) Vungle
Out of all apps that use ad network SDKs 2% have Vungle integrated, covering 22% of app downloads in that sdk segment.
Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.
APP SHARE
2%
TOTAL APPS
37.84k
APPLICATIONS
11.86k
GAMES
25.98k
DOWNLOAD SHARE
22%
TOTAL DOWNLOADS
131.74b
APP DOWNLOADS
23.32b
GAME DOWNLOADS
108.42b
Browse all apps that have Vungle integrated with our App Market Explorer.
17) InMobi
Out of all apps that use ad network SDKs 2% have InMobi integrated, covering 15% of app downloads in that sdk segment.
InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.
APP SHARE
2%
TOTAL APPS
28.48k
APPLICATIONS
11.53k
GAMES
16.95k
DOWNLOAD SHARE
15%
TOTAL DOWNLOADS
92.41b
APP DOWNLOADS
27.49b
GAME DOWNLOADS
64.92b
Browse all apps that have InMobi integrated with our App Market Explorer.
18) Tapjoy
Out of all apps that use ad network SDKs 1% have Tapjoy integrated, covering 10% of app downloads in that sdk segment.
Tapjoy is revolutionizing the mobile advertising and app monetization industry. We work with Advertisers to help them reach their ideal mobile audience through rewarded video ads and our offerwall.
APP SHARE
1%
TOTAL APPS
24.99k
APPLICATIONS
7.46k
GAMES
17.53k
DOWNLOAD SHARE
10%
TOTAL DOWNLOADS
60.28b
APP DOWNLOADS
9.44b
GAME DOWNLOADS
50.84b
Browse all apps that have Tapjoy integrated with our App Market Explorer.
19) Open Measurement by Integral Ad Science (IAS)
Out of all apps that use ad network SDKs 1% have Open Measurement by Integral Ad Science (IAS) integrated, covering 4% of app downloads in that sdk segment.
Open Measurement by Integral Ad Science (IAS) is an SDK by Integral Ad Science (IAS), a global market leader in digital ad verification. IAS offers technologies that drive high-quality advertising media.
APP SHARE
1%
TOTAL APPS
23.59k
APPLICATIONS
16.71k
GAMES
6.88k
DOWNLOAD SHARE
4%
TOTAL DOWNLOADS
27.49b
APP DOWNLOADS
14.21b
GAME DOWNLOADS
13.28b
Browse all apps that have Open Measurement by Integral Ad Science (IAS) integrated with our App Market Explorer.
20) Amazon Ads - Transparent Ad Marketplace
Out of all apps that use ad network SDKs 1% have Amazon Ads - Transparent Ad Marketplace integrated, covering 8% of app downloads in that sdk segment.
The Amazon Ads - Transparent Ad Marketplace SDK enables you to easily improve revenue and decrease latency with one call to the cloud-based marketplace.
APP SHARE
1%
TOTAL APPS
22.02k
APPLICATIONS
14.46k
GAMES
7.57k
DOWNLOAD SHARE
8%
TOTAL DOWNLOADS
47.46b
APP DOWNLOADS
23.02b
GAME DOWNLOADS
24.44b
Browse all apps that have Amazon Ads - Transparent Ad Marketplace integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
Are you looking for app publishers to adopt your SDK?
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