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Top 20 Ad Network SDKs Used in Android Apps


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What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.


This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.



2) Facebook Audience Network


Out of all apps that use ad network SDKs 20% have Facebook Audience Network integrated, covering 45% of app downloads in that sdk segment.

Audience Network is an in-app advertising network for mobile applications. Advertisers using the Facebook Audience Network SDK are able to deliver their ads beyond the Facebook platform, while taking full advantage of Facebook’s robust ad system.

APP SHARE

20%

TOTAL APPS

320.25k

APPLICATIONS

265.49k

GAMES

54.76k

DOWNLOAD SHARE

45%

TOTAL DOWNLOADS

227.44b

APP DOWNLOADS

105.54b

GAME DOWNLOADS

121.87b


Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.


3) Unity Ads


Out of all apps that use ad network SDKs 13% have Unity Ads integrated, covering 36% of app downloads in that sdk segment.

The Unity Ads SDK helps publishers integrate especially video advertisements, aimed at maximizing revenue and improving user experience, into their games. Unity Ads gives developers the ability to offer users a variety of rewards in exchange for watching videos, such as additional “life,” currency, score increases, etc.

APP SHARE

13%

TOTAL APPS

213.54k

APPLICATIONS

85.26k

GAMES

128.28k

DOWNLOAD SHARE

36%

TOTAL DOWNLOADS

185.87b

APP DOWNLOADS

32.47b

GAME DOWNLOADS

153.38b


Browse all apps that have Unity Ads integrated with our App Market Explorer.




5) Startapp


Out of all apps that use ad network SDKs 9% have Startapp integrated, covering 2% of app downloads in that sdk segment.

StartApp leverages first-party data and insights to enhance the mobile experience for mobile publishers, advertisers, and consumers. With the StartApp SDK, users are able to reach premium mobile audiences and make informed business decisions in real-time while optimize existing media and data strategies.

APP SHARE

9%

TOTAL APPS

150.84k

APPLICATIONS

132.76k

GAMES

18.08k

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

14.99b

APP DOWNLOADS

8.98b

GAME DOWNLOADS

6.01b


Browse all apps that have Startapp integrated with our App Market Explorer.


6) AppLovin MAX


Out of all apps that use ad network SDKs 5% have AppLovin MAX integrated, covering 23% of app downloads in that sdk segment.

AppLovin's powerful analytics and marketing platform provides mobile game developers with the tools they need to monetize, publish, understand, and grow their businesses all in one SDK.

APP SHARE

5%

TOTAL APPS

86.28k

APPLICATIONS

40.51k

GAMES

45.77k

DOWNLOAD SHARE

23%

TOTAL DOWNLOADS

120.12b

APP DOWNLOADS

26.67b

GAME DOWNLOADS

93.43b


Browse all apps that have AppLovin MAX integrated with our App Market Explorer.


7) AdColony


Out of all apps that use ad network SDKs 5% have AdColony integrated, covering 17% of app downloads in that sdk segment.

AdColonoy is an all-in-one publisher monetization platform that combines proven technology, premium advertisers, and high fill rates. The AdColony SDK offers award-winning video, display, and rich media ads that generate app revenue and improve user experience.

APP SHARE

5%

TOTAL APPS

85.13k

APPLICATIONS

51.69k

GAMES

33.43k

DOWNLOAD SHARE

17%

TOTAL DOWNLOADS

89.79b

APP DOWNLOADS

14.79b

GAME DOWNLOADS

74.99b


Browse all apps that have AdColony integrated with our App Market Explorer.


8) MoPub by Twitter


Out of all apps that use ad network SDKs 3% have MoPub by Twitter integrated, covering 15% of app downloads in that sdk segment.

The MoPub SDK provides monetization solutions for mobile application publishers and developers. MoPub’s flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising help publishers maximize ad revenue and control user experience.

APP SHARE

3%

TOTAL APPS

50.97k

APPLICATIONS

40.31k

GAMES

10.66k

DOWNLOAD SHARE

15%

TOTAL DOWNLOADS

78.58b

APP DOWNLOADS

44.33b

GAME DOWNLOADS

34.24b


Browse all apps that have MoPub by Twitter integrated with our App Market Explorer.


9) Chartboost


Out of all apps that use ad network SDKs 3% have Chartboost integrated, covering 13% of app downloads in that sdk segment.

The Chartboost ad exchange gives publishers access to a vast mobile gaming audience, real-time bidding, and relevant and user-friendly in-app ads for monetization. The Chartboost SDK dashboard provides full transparency and control over the types of ads users will encounter, including rewarded video ads and interactive ads.

APP SHARE

3%

TOTAL APPS

49.9k

APPLICATIONS

12.95k

GAMES

36.95k

DOWNLOAD SHARE

13%

TOTAL DOWNLOADS

67.16b

APP DOWNLOADS

7.32b

GAME DOWNLOADS

59.82b


Browse all apps that have Chartboost integrated with our App Market Explorer.


10) AppNext


Out of all apps that use ad network SDKs 2% have AppNext integrated, covering 1% of app downloads in that sdk segment.

Appnext is a leading mobile discovery platform SDK that enables users to discover the most relevant apps to their needs specifically when they intend to use them. Appnext changes the way leading app brands reach their customers, think about their sales funnels and drive app engagement.

APP SHARE

2%

TOTAL APPS

45.43k

APPLICATIONS

41.87k

GAMES

3.56k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

5.57b

APP DOWNLOADS

4.06b

GAME DOWNLOADS

1.5b


Browse all apps that have AppNext integrated with our App Market Explorer.


11) Vungle


Out of all apps that use ad network SDKs 2% have Vungle integrated, covering 19% of app downloads in that sdk segment.

Vungle is a trusted guide for growth and engagement that transforms how users discover and experience apps. The Vungle SDK allows developers to supercharge their apps and their returns. It drives revenue and gives in-app ads the power to perform.

APP SHARE

2%

TOTAL APPS

33.75k

APPLICATIONS

10k

GAMES

23.75k

DOWNLOAD SHARE

19%

TOTAL DOWNLOADS

98.79b

APP DOWNLOADS

16.2b

GAME DOWNLOADS

82.57b


Browse all apps that have Vungle integrated with our App Market Explorer.


12) Tapjoy


Out of all apps that use ad network SDKs 1% have Tapjoy integrated, covering 9% of app downloads in that sdk segment.

The Tapjoy SDK makes it easy for advertisers to connect with exclusive audiences in the world’s most popular mobile games and apps. It helps brand advertisers reach their ideal mobile audience through rewarded video ads and the Tapjoy offerwall, and helps publishers acquire new users and monetize their mobile apps.

APP SHARE

1%

TOTAL APPS

25.29k

APPLICATIONS

8.45k

GAMES

16.84k

DOWNLOAD SHARE

9%

TOTAL DOWNLOADS

49.05b

APP DOWNLOADS

6.49b

GAME DOWNLOADS

42.54b


Browse all apps that have Tapjoy integrated with our App Market Explorer.


13) InMobi


Out of all apps that use ad network SDKs 1% have InMobi integrated, covering 13% of app downloads in that sdk segment.

nMobi offers publishers a programmatic monetization platform where they can access a mediation platform, in-app advertising, global advertising demand, and roughly 5,000 buyers representing top brands. The InMobi SDK is aimed at helping publishers maximize their in-app ad earnings with unified auction solutions and header bidding for mobile applications.

APP SHARE

1%

TOTAL APPS

24.19k

APPLICATIONS

11.42k

GAMES

12.77k

DOWNLOAD SHARE

13%

TOTAL DOWNLOADS

67.4b

APP DOWNLOADS

23.07b

GAME DOWNLOADS

44.33b


Browse all apps that have InMobi integrated with our App Market Explorer.


14) Amazon Ads - Transparent Ad Marketplace


Out of all apps that use ad network SDKs 1% have Amazon Ads - Transparent Ad Marketplace integrated, covering 8% of app downloads in that sdk segment.

The Amazon Ads SDK provides a way to automate, scale, and optimize advertising, while enabling users to develop flexible solutions that meet their needs and goals. The API offers most of the functionality of the advertising console while enabling programmatic management, allowing advertisers to manage ads or ad groups based on predefined conditions.

APP SHARE

1%

TOTAL APPS

23.43k

APPLICATIONS

15.81k

GAMES

7.62k

DOWNLOAD SHARE

8%

TOTAL DOWNLOADS

41.89b

APP DOWNLOADS

18.58b

GAME DOWNLOADS

23.3b


Browse all apps that have Amazon Ads - Transparent Ad Marketplace integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


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