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Top 20 Ad Network SDKs Used in Android Apps


Top SDKs


What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.


This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.



2) Facebook Audience Network


Out of all apps that use ad network SDKs 19% have Facebook Audience Network integrated, covering 46% of app downloads in that sdk segment.

Audience Network is an in-app advertising network for mobile applications. Advertisers using the Facebook Audience Network SDK are able to deliver their ads beyond the Facebook platform, while taking full advantage of Facebook’s robust ad system.

APP SHARE

19%

TOTAL APPS

303.88k

APPLICATIONS

249.44k

GAMES

54.44k

DOWNLOAD SHARE

46%

TOTAL DOWNLOADS

206.09b

APP DOWNLOADS

104.47b

GAME DOWNLOADS

101.62b


Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.


3) Unity Ads


Out of all apps that use ad network SDKs 11% have Unity Ads integrated, covering 35% of app downloads in that sdk segment.

The Unity Ads SDK helps publishers integrate especially video advertisements, aimed at maximizing revenue and improving user experience, into their games. Unity Ads gives developers the ability to offer users a variety of rewards in exchange for watching videos, such as additional “life,” currency, score increases, etc.

APP SHARE

11%

TOTAL APPS

182.73k

APPLICATIONS

66.39k

GAMES

116.34k

DOWNLOAD SHARE

35%

TOTAL DOWNLOADS

157.83b

APP DOWNLOADS

26.28b

GAME DOWNLOADS

131.54b


Browse all apps that have Unity Ads integrated with our App Market Explorer.


4) Startapp


Out of all apps that use ad network SDKs 8% have Startapp integrated, covering 3% of app downloads in that sdk segment.

StartApp leverages first-party data and insights to enhance the mobile experience for mobile publishers, advertisers, and consumers. With the StartApp SDK, users are able to reach premium mobile audiences and make informed business decisions in real-time while optimize existing media and data strategies.

APP SHARE

8%

TOTAL APPS

130.58k

APPLICATIONS

110.6k

GAMES

19.98k

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

13.64b

APP DOWNLOADS

7.99b

GAME DOWNLOADS

5.65b


Browse all apps that have Startapp integrated with our App Market Explorer.




6) AppLovin MAX


Out of all apps that use ad network SDKs 6% have AppLovin MAX integrated, covering 23% of app downloads in that sdk segment.

AppLovin's powerful analytics and marketing platform provides mobile game developers with the tools they need to monetize, publish, understand, and grow their businesses all in one SDK.

APP SHARE

6%

TOTAL APPS

97.64k

APPLICATIONS

49.83k

GAMES

47.81k

DOWNLOAD SHARE

23%

TOTAL DOWNLOADS

104.61b

APP DOWNLOADS

24.89b

GAME DOWNLOADS

79.71b


Browse all apps that have AppLovin MAX integrated with our App Market Explorer.


7) AdColony


Out of all apps that use ad network SDKs 5% have AdColony integrated, covering 18% of app downloads in that sdk segment.

AdColonoy is an all-in-one publisher monetization platform that combines proven technology, premium advertisers, and high fill rates. The AdColony SDK offers award-winning video, display, and rich media ads that generate app revenue and improve user experience.

APP SHARE

5%

TOTAL APPS

92.57k

APPLICATIONS

54.97k

GAMES

37.6k

DOWNLOAD SHARE

18%

TOTAL DOWNLOADS

81.37b

APP DOWNLOADS

13.61b

GAME DOWNLOADS

67.76b


Browse all apps that have AdColony integrated with our App Market Explorer.


8) Chartboost


Out of all apps that use ad network SDKs 4% have Chartboost integrated, covering 14% of app downloads in that sdk segment.

The Chartboost ad exchange gives publishers access to a vast mobile gaming audience, real-time bidding, and relevant and user-friendly in-app ads for monetization. The Chartboost SDK dashboard provides full transparency and control over the types of ads users will encounter, including rewarded video ads and interactive ads.

APP SHARE

4%

TOTAL APPS

67.65k

APPLICATIONS

21.94k

GAMES

45.71k

DOWNLOAD SHARE

14%

TOTAL DOWNLOADS

65.55b

APP DOWNLOADS

7.51b

GAME DOWNLOADS

58.04b


Browse all apps that have Chartboost integrated with our App Market Explorer.


9) MoPub


Out of all apps that use ad network SDKs 3% have MoPub integrated, covering 17% of app downloads in that sdk segment.

The MoPub SDK provides monetization solutions for mobile application publishers and developers. MoPub’s flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising help publishers maximize ad revenue and control user experience.

APP SHARE

3%

TOTAL APPS

56.46k

APPLICATIONS

43.37k

GAMES

13.09k

DOWNLOAD SHARE

17%

TOTAL DOWNLOADS

80.08b

APP DOWNLOADS

42.94b

GAME DOWNLOADS

37.13b


Browse all apps that have MoPub integrated with our App Market Explorer.


10) Vungle


Out of all apps that use ad network SDKs 2% have Vungle integrated, covering 18% of app downloads in that sdk segment.

Vungle is a trusted guide for growth and engagement that transforms how users discover and experience apps. The Vungle SDK allows developers to supercharge their apps and their returns. It drives revenue and gives in-app ads the power to perform.

APP SHARE

2%

TOTAL APPS

46.29k

APPLICATIONS

14.64k

GAMES

31.65k

DOWNLOAD SHARE

18%

TOTAL DOWNLOADS

82.6b

APP DOWNLOADS

13.28b

GAME DOWNLOADS

69.31b


Browse all apps that have Vungle integrated with our App Market Explorer.


11) AppNext


Out of all apps that use ad network SDKs 2% have AppNext integrated, covering <1% of app downloads in that sdk segment.

Appnext is a leading mobile discovery platform SDK that enables users to discover the most relevant apps to their needs specifically when they intend to use them. Appnext changes the way leading app brands reach their customers, think about their sales funnels and drive app engagement.

APP SHARE

2%

TOTAL APPS

46.17k

APPLICATIONS

41.96k

GAMES

4.21k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

4.3b

APP DOWNLOADS

2.76b

GAME DOWNLOADS

1.54b


Browse all apps that have AppNext integrated with our App Market Explorer.


12) Tapjoy


Out of all apps that use ad network SDKs 2% have Tapjoy integrated, covering 10% of app downloads in that sdk segment.

The Tapjoy SDK makes it easy for advertisers to connect with exclusive audiences in the world’s most popular mobile games and apps. It helps brand advertisers reach their ideal mobile audience through rewarded video ads and the Tapjoy offerwall, and helps publishers acquire new users and monetize their mobile apps.

APP SHARE

2%

TOTAL APPS

38.39k

APPLICATIONS

14.03k

GAMES

24.36k

DOWNLOAD SHARE

10%

TOTAL DOWNLOADS

48.09b

APP DOWNLOADS

6.35b

GAME DOWNLOADS

41.74b


Browse all apps that have Tapjoy integrated with our App Market Explorer.


13) Amazon Ads - Transparent Ad Marketplace


Out of all apps that use ad network SDKs 1% have Amazon Ads - Transparent Ad Marketplace integrated, covering 9% of app downloads in that sdk segment.

The Amazon Ads SDK provides a way to automate, scale, and optimize advertising, while enabling users to develop flexible solutions that meet their needs and goals. The API offers most of the functionality of the advertising console while enabling programmatic management, allowing advertisers to manage ads or ad groups based on predefined conditions.

APP SHARE

1%

TOTAL APPS

30.38k

APPLICATIONS

19.9k

GAMES

10.48k

DOWNLOAD SHARE

9%

TOTAL DOWNLOADS

41.45b

APP DOWNLOADS

18.25b

GAME DOWNLOADS

23.2b


Browse all apps that have Amazon Ads - Transparent Ad Marketplace integrated with our App Market Explorer.


14) InMobi


Out of all apps that use ad network SDKs 1% have InMobi integrated, covering 14% of app downloads in that sdk segment.

nMobi offers publishers a programmatic monetization platform where they can access a mediation platform, in-app advertising, global advertising demand, and roughly 5,000 buyers representing top brands. The InMobi SDK is aimed at helping publishers maximize their in-app ad earnings with unified auction solutions and header bidding for mobile applications.

APP SHARE

1%

TOTAL APPS

29.51k

APPLICATIONS

12.31k

GAMES

17.2k

DOWNLOAD SHARE

14%

TOTAL DOWNLOADS

62.85b

APP DOWNLOADS

23.39b

GAME DOWNLOADS

39.47b


Browse all apps that have InMobi integrated with our App Market Explorer.


15) Branch - Tune


Out of all apps that use ad network SDKs 1% have Branch - Tune integrated, covering 3% of app downloads in that sdk segment.

Branch is an industry-leading mobile measurement and deep linking platform. The Branch SDK was designed to increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

APP SHARE

1%

TOTAL APPS

18.53k

APPLICATIONS

17.98k

GAMES

543

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

17.56b

APP DOWNLOADS

15.66b

GAME DOWNLOADS

1.9b


Browse all apps that have Branch - Tune integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


Are you looking for app publishers to adopt your SDK?

App Market Explorer gives you the ability to find and qualify new leads. Identify your ideal publisher by browsing for compatible applications and filtering by what SDKs are integrated, number of downloads, ratings, country, etc. Learn more...


Are you looking for data-rich insights into the app market?

App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...


Are you looking for an SDK to leverage in your app?

In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...