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Top 20 Ad Network SDKs Used in Android Apps


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What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.


This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.



2) Facebook Audience Network


Out of all apps that use ad network SDKs 26% have Facebook Audience Network integrated, covering 47% of app downloads in that sdk segment.

The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.

APP SHARE

26%

TOTAL APPS

404.62k

APPLICATIONS

332.16k

GAMES

72.46k

DOWNLOAD SHARE

47%

TOTAL DOWNLOADS

297.04b

APP DOWNLOADS

133.38b

GAME DOWNLOADS

163.66b


Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.




4) Unity Ads


Out of all apps that use ad network SDKs 21% have Unity Ads integrated, covering 40% of app downloads in that sdk segment.

Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.

APP SHARE

21%

TOTAL APPS

321.35k

APPLICATIONS

161.21k

GAMES

160.14k

DOWNLOAD SHARE

40%

TOTAL DOWNLOADS

254.91b

APP DOWNLOADS

46.62b

GAME DOWNLOADS

208.29b


Browse all apps that have Unity Ads integrated with our App Market Explorer.


5) Start.io Startapp


Out of all apps that use ad network SDKs 13% have Start.io Startapp integrated, covering 2% of app downloads in that sdk segment.

StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.

APP SHARE

13%

TOTAL APPS

205.81k

APPLICATIONS

186.52k

GAMES

19.29k

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

15.28b

APP DOWNLOADS

10.66b

GAME DOWNLOADS

4.62b


Browse all apps that have Start.io Startapp integrated with our App Market Explorer.


6) AppLovin MAX


Out of all apps that use ad network SDKs 9% have AppLovin MAX integrated, covering 30% of app downloads in that sdk segment.

AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.

APP SHARE

9%

TOTAL APPS

143.65k

APPLICATIONS

78.37k

GAMES

65.28k

DOWNLOAD SHARE

30%

TOTAL DOWNLOADS

192.59b

APP DOWNLOADS

53.01b

GAME DOWNLOADS

139.58b


Browse all apps that have AppLovin MAX integrated with our App Market Explorer.


7) IAB OM Open Measurement OMSDK


Out of all apps that use ad network SDKs 9% have IAB OM Open Measurement OMSDK integrated, covering 29% of app downloads in that sdk segment.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).

APP SHARE

9%

TOTAL APPS

141.08k

APPLICATIONS

88.73k

GAMES

52.34k

DOWNLOAD SHARE

29%

TOTAL DOWNLOADS

184.34b

APP DOWNLOADS

51.42b

GAME DOWNLOADS

132.93b


Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.


8) AppLovin Mediation Adapters


Out of all apps that use ad network SDKs 9% have AppLovin Mediation Adapters integrated, covering 29% of app downloads in that sdk segment.

AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.

APP SHARE

9%

TOTAL APPS

139.02k

APPLICATIONS

76.03k

GAMES

62.99k

DOWNLOAD SHARE

29%

TOTAL DOWNLOADS

185.68b

APP DOWNLOADS

50.58b

GAME DOWNLOADS

135.1b


Browse all apps that have AppLovin Mediation Adapters integrated with our App Market Explorer.


9) Google Ads AdMob Mediation Adapters


Out of all apps that use ad network SDKs 8% have Google Ads AdMob Mediation Adapters integrated, covering 22% of app downloads in that sdk segment.

AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.

APP SHARE

8%

TOTAL APPS

123.12k

APPLICATIONS

94.16k

GAMES

28.96k

DOWNLOAD SHARE

22%

TOTAL DOWNLOADS

140.48b

APP DOWNLOADS

75.69b

GAME DOWNLOADS

64.79b


Browse all apps that have Google Ads AdMob Mediation Adapters integrated with our App Market Explorer.


10) AdColony


Out of all apps that use ad network SDKs 7% have AdColony integrated, covering 19% of app downloads in that sdk segment.

The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.

APP SHARE

7%

TOTAL APPS

110.21k

APPLICATIONS

65.26k

GAMES

44.95k

DOWNLOAD SHARE

19%

TOTAL DOWNLOADS

119.32b

APP DOWNLOADS

22.02b

GAME DOWNLOADS

97.3b


Browse all apps that have AdColony integrated with our App Market Explorer.


11) ironSource


Out of all apps that use ad network SDKs 5% have ironSource integrated, covering 25% of app downloads in that sdk segment.

ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.

APP SHARE

5%

TOTAL APPS

90.66k

APPLICATIONS

47.77k

GAMES

42.9k

DOWNLOAD SHARE

25%

TOTAL DOWNLOADS

162.04b

APP DOWNLOADS

25.26b

GAME DOWNLOADS

136.77b


Browse all apps that have ironSource integrated with our App Market Explorer.


12) ironSource Mediation Adapters


Out of all apps that use ad network SDKs 5% have ironSource Mediation Adapters integrated, covering 25% of app downloads in that sdk segment.

ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.

APP SHARE

5%

TOTAL APPS

90.47k

APPLICATIONS

47.67k

GAMES

42.8k

DOWNLOAD SHARE

25%

TOTAL DOWNLOADS

160.61b

APP DOWNLOADS

24.96b

GAME DOWNLOADS

135.66b


Browse all apps that have ironSource Mediation Adapters integrated with our App Market Explorer.


13) AppNext


Out of all apps that use ad network SDKs 3% have AppNext integrated, covering 1% of app downloads in that sdk segment.

Appnext is a leading mobile discovery platform SDK, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.

APP SHARE

3%

TOTAL APPS

54.11k

APPLICATIONS

49.2k

GAMES

4.91k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

7.23b

APP DOWNLOADS

6.04b

GAME DOWNLOADS

1.19b


Browse all apps that have AppNext integrated with our App Market Explorer.


14) MoPub by AppLovin


Out of all apps that use ad network SDKs 3% have MoPub by AppLovin integrated, covering 8% of app downloads in that sdk segment.

MoPub is an SDK that provides monetization solutions for mobile app publishers and developers around the globe.

APP SHARE

3%

TOTAL APPS

51.98k

APPLICATIONS

44.48k

GAMES

7.5k

DOWNLOAD SHARE

8%

TOTAL DOWNLOADS

53.59b

APP DOWNLOADS

33.23b

GAME DOWNLOADS

20.37b


Browse all apps that have MoPub by AppLovin integrated with our App Market Explorer.


15) Vungle


Out of all apps that use ad network SDKs 3% have Vungle integrated, covering 24% of app downloads in that sdk segment.

Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.

APP SHARE

3%

TOTAL APPS

46.6k

APPLICATIONS

14.67k

GAMES

31.93k

DOWNLOAD SHARE

24%

TOTAL DOWNLOADS

152.77b

APP DOWNLOADS

26.94b

GAME DOWNLOADS

125.82b


Browse all apps that have Vungle integrated with our App Market Explorer.


16) Chartboost


Out of all apps that use ad network SDKs 2% have Chartboost integrated, covering 11% of app downloads in that sdk segment.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

APP SHARE

2%

TOTAL APPS

40.05k

APPLICATIONS

8.69k

GAMES

31.36k

DOWNLOAD SHARE

11%

TOTAL DOWNLOADS

72.67b

APP DOWNLOADS

9.79b

GAME DOWNLOADS

62.89b


Browse all apps that have Chartboost integrated with our App Market Explorer.


17) InMobi Mobile Ads


Out of all apps that use ad network SDKs 2% have InMobi Mobile Ads integrated, covering 17% of app downloads in that sdk segment.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

APP SHARE

2%

TOTAL APPS

33.23k

APPLICATIONS

12.74k

GAMES

20.49k

DOWNLOAD SHARE

17%

TOTAL DOWNLOADS

109.45b

APP DOWNLOADS

32.57b

GAME DOWNLOADS

76.89b


Browse all apps that have InMobi Mobile Ads integrated with our App Market Explorer.


18) Google Interactive Media Ads IMA


Out of all apps that use ad network SDKs 1% have Google Interactive Media Ads IMA integrated, covering 7% of app downloads in that sdk segment.

Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.

APP SHARE

1%

TOTAL APPS

30.15k

APPLICATIONS

28.08k

GAMES

2.08k

DOWNLOAD SHARE

7%

TOTAL DOWNLOADS

48.79b

APP DOWNLOADS

42.52b

GAME DOWNLOADS

6.27b


Browse all apps that have Google Interactive Media Ads IMA integrated with our App Market Explorer.


19) Pangle ByteDance TikTok UnionAD


Out of all apps that use ad network SDKs 1% have Pangle ByteDance TikTok UnionAD integrated, covering 13% of app downloads in that sdk segment.

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

APP SHARE

1%

TOTAL APPS

29.56k

APPLICATIONS

10.95k

GAMES

18.62k

DOWNLOAD SHARE

13%

TOTAL DOWNLOADS

86.21b

APP DOWNLOADS

22.32b

GAME DOWNLOADS

63.88b


Browse all apps that have Pangle ByteDance TikTok UnionAD integrated with our App Market Explorer.


20) Tapjoy


Out of all apps that use ad network SDKs 1% have Tapjoy integrated, covering 10% of app downloads in that sdk segment.

Tapjoy is revolutionizing the mobile advertising and app monetization industry. We work with Advertisers to help them reach their ideal mobile audience through rewarded video ads and our offerwall.

APP SHARE

1%

TOTAL APPS

27.71k

APPLICATIONS

8.1k

GAMES

19.61k

DOWNLOAD SHARE

10%

TOTAL DOWNLOADS

64.09b

APP DOWNLOADS

10.68b

GAME DOWNLOADS

53.41b


Browse all apps that have Tapjoy integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


Are you looking for app publishers to adopt your SDK?

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