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Top 20 Ad Network SDKs Used in Android Apps


Top SDKs


What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.


This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.



2) Facebook Audience Network


Out of all apps that use ad network SDKs 17% have Facebook Audience Network integrated, covering 42% of app downloads in that sdk segment.

Audience Network is an in-app advertising network for mobile applications. Advertisers using the Facebook Audience Network SDK are able to deliver their ads beyond the Facebook platform, while taking full advantage of Facebook’s robust ad system.

APP SHARE

17%

TOTAL APPS

259.65k

APPLICATIONS

214.64k

GAMES

45.01k

DOWNLOAD SHARE

42%

TOTAL DOWNLOADS

160.02b

APP DOWNLOADS

85.36b

GAME DOWNLOADS

74.66b


Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.


3) Unity Ads


Out of all apps that use ad network SDKs 10% have Unity Ads integrated, covering 32% of app downloads in that sdk segment.

The Unity Ads SDK helps publishers integrate especially video advertisements, aimed at maximizing revenue and improving user experience, into their games. Unity Ads gives developers the ability to offer users a variety of rewards in exchange for watching videos, such as additional “life,” currency, score increases, etc.

APP SHARE

10%

TOTAL APPS

158.38k

APPLICATIONS

59.55k

GAMES

98.83k

DOWNLOAD SHARE

32%

TOTAL DOWNLOADS

121.64b

APP DOWNLOADS

20.61b

GAME DOWNLOADS

101.03b


Browse all apps that have Unity Ads integrated with our App Market Explorer.


4) Startapp


Out of all apps that use ad network SDKs 8% have Startapp integrated, covering 3% of app downloads in that sdk segment.

StartApp leverages first-party data and insights to enhance the mobile experience for mobile publishers, advertisers, and consumers. With the StartApp SDK, users are able to reach premium mobile audiences and make informed business decisions in real-time while optimize existing media and data strategies.

APP SHARE

8%

TOTAL APPS

117.59k

APPLICATIONS

99.58k

GAMES

18.01k

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

12.34b

APP DOWNLOADS

7.13b

GAME DOWNLOADS

5.2b


Browse all apps that have Startapp integrated with our App Market Explorer.




6) AppLovin


Out of all apps that use ad network SDKs 6% have AppLovin integrated, covering 22% of app downloads in that sdk segment.

AppLovin's powerful analytics and marketing platform provides mobile game developers with the tools they need to monetize, publish, understand, and grow their businesses all in one SDK.

APP SHARE

6%

TOTAL APPS

93.03k

APPLICATIONS

47.12k

GAMES

45.92k

DOWNLOAD SHARE

22%

TOTAL DOWNLOADS

84.39b

APP DOWNLOADS

21.19b

GAME DOWNLOADS

63.2b


Browse all apps that have AppLovin integrated with our App Market Explorer.


7) AdColony


Out of all apps that use ad network SDKs 5% have AdColony integrated, covering 18% of app downloads in that sdk segment.

AdColonoy is an all-in-one publisher monetization platform that combines proven technology, premium advertisers, and high fill rates. The AdColony SDK offers award-winning video, display, and rich media ads that generate app revenue and improve user experience.

APP SHARE

5%

TOTAL APPS

77.65k

APPLICATIONS

40.8k

GAMES

36.85k

DOWNLOAD SHARE

18%

TOTAL DOWNLOADS

70.92b

APP DOWNLOADS

12.05b

GAME DOWNLOADS

58.87b


Browse all apps that have AdColony integrated with our App Market Explorer.


8) Chartboost


Out of all apps that use ad network SDKs 4% have Chartboost integrated, covering 16% of app downloads in that sdk segment.

The Chartboost ad exchange gives publishers access to a vast mobile gaming audience, real-time bidding, and relevant and user-friendly in-app ads for monetization. The Chartboost SDK dashboard provides full transparency and control over the types of ads users will encounter, including rewarded video ads and interactive ads.

APP SHARE

4%

TOTAL APPS

72.86k

APPLICATIONS

24.3k

GAMES

48.56k

DOWNLOAD SHARE

16%

TOTAL DOWNLOADS

61.08b

APP DOWNLOADS

7.19b

GAME DOWNLOADS

53.89b


Browse all apps that have Chartboost integrated with our App Market Explorer.


9) Mopub


Out of all apps that use ad network SDKs 3% have Mopub integrated, covering 19% of app downloads in that sdk segment.

The MoPub SDK provides monetization solutions for mobile application publishers and developers. MoPub’s flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising help publishers maximize ad revenue and control user experience.

APP SHARE

3%

TOTAL APPS

53.5k

APPLICATIONS

38.66k

GAMES

14.84k

DOWNLOAD SHARE

19%

TOTAL DOWNLOADS

73.36b

APP DOWNLOADS

39.13b

GAME DOWNLOADS

34.23b


Browse all apps that have Mopub integrated with our App Market Explorer.


10) AppNext


Out of all apps that use ad network SDKs 2% have AppNext integrated, covering 1% of app downloads in that sdk segment.

Appnext is a leading mobile discovery platform SDK that enables users to discover the most relevant apps to their needs specifically when they intend to use them. Appnext changes the way leading app brands reach their customers, think about their sales funnels and drive app engagement.

APP SHARE

2%

TOTAL APPS

39.96k

APPLICATIONS

35.29k

GAMES

4.67k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

5.31b

APP DOWNLOADS

2.45b

GAME DOWNLOADS

2.86b


Browse all apps that have AppNext integrated with our App Market Explorer.


11) Tapjoy


Out of all apps that use ad network SDKs 2% have Tapjoy integrated, covering 12% of app downloads in that sdk segment.

The Tapjoy SDK makes it easy for advertisers to connect with exclusive audiences in the world’s most popular mobile games and apps. It helps brand advertisers reach their ideal mobile audience through rewarded video ads and the Tapjoy offerwall, and helps publishers acquire new users and monetize their mobile apps.

APP SHARE

2%

TOTAL APPS

39.01k

APPLICATIONS

14.34k

GAMES

24.67k

DOWNLOAD SHARE

12%

TOTAL DOWNLOADS

48.7b

APP DOWNLOADS

6.86b

GAME DOWNLOADS

41.84b


Browse all apps that have Tapjoy integrated with our App Market Explorer.


12) Amazon Ads


Out of all apps that use ad network SDKs 2% have Amazon Ads integrated, covering 7% of app downloads in that sdk segment.

The Amazon Ads SDK provides a way to automate, scale, and optimize advertising, while enabling users to develop flexible solutions that meet their needs and goals. The API offers most of the functionality of the advertising console while enabling programmatic management, allowing advertisers to manage ads or ad groups based on predefined conditions.

APP SHARE

2%

TOTAL APPS

32.15k

APPLICATIONS

21.87k

GAMES

10.29k

DOWNLOAD SHARE

7%

TOTAL DOWNLOADS

29.92b

APP DOWNLOADS

13.93b

GAME DOWNLOADS

15.99b


Browse all apps that have Amazon Ads integrated with our App Market Explorer.


13) InMobi


Out of all apps that use ad network SDKs 1% have InMobi integrated, covering 14% of app downloads in that sdk segment.

nMobi offers publishers a programmatic monetization platform where they can access a mediation platform, in-app advertising, global advertising demand, and roughly 5,000 buyers representing top brands. The InMobi SDK is aimed at helping publishers maximize their in-app ad earnings with unified auction solutions and header bidding for mobile applications.

APP SHARE

1%

TOTAL APPS

28.83k

APPLICATIONS

10.97k

GAMES

17.86k

DOWNLOAD SHARE

14%

TOTAL DOWNLOADS

55.81b

APP DOWNLOADS

22.69b

GAME DOWNLOADS

33.11b


Browse all apps that have InMobi integrated with our App Market Explorer.


14) Vungle


Out of all apps that use ad network SDKs 1% have Vungle integrated, covering 8% of app downloads in that sdk segment.

Vungle is a trusted guide for growth and engagement that transforms how users discover and experience apps. The Vungle SDK allows developers to supercharge their apps and their returns. It drives revenue and gives in-app ads the power to perform.

APP SHARE

1%

TOTAL APPS

25.66k

APPLICATIONS

3.55k

GAMES

22.11k

DOWNLOAD SHARE

8%

TOTAL DOWNLOADS

31.69b

APP DOWNLOADS

3.6b

GAME DOWNLOADS

28.08b


Browse all apps that have Vungle integrated with our App Market Explorer.


15) AppBrain


Out of all apps that use ad network SDKs 1% have AppBrain integrated, covering <1% of app downloads in that sdk segment.

The AppBrain SDK lets developers show their users app install ads in the form of interstitial and banner ad units. AppBrain offers high-quality ads that provide a good user experience and great monetization potential.

APP SHARE

1%

TOTAL APPS

22.86k

APPLICATIONS

21.24k

GAMES

1.61k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

2.77b

APP DOWNLOADS

2.19b

GAME DOWNLOADS

580.57m


Browse all apps that have AppBrain integrated with our App Market Explorer.


16) Mobfox


Out of all apps that use ad network SDKs 1% have Mobfox integrated, covering <1% of app downloads in that sdk segment.

Mobfox offers an easy-to-integrate SDK aimed at maximizing returns. It supports all ad formats and offers developers both flexibility and control over their ad inventory.

APP SHARE

1%

TOTAL APPS

17.88k

APPLICATIONS

17.03k

GAMES

841

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

3.15b

APP DOWNLOADS

1.91b

GAME DOWNLOADS

1.24b


Browse all apps that have Mobfox integrated with our App Market Explorer.


17) Smaato


Out of all apps that use ad network SDKs 1% have Smaato integrated, covering 4% of app downloads in that sdk segment.

Smaato is a global real-time advertising platform for mobile publishers and app developers. The Smaato SDK focuses on the monetization of mobile apps and connecting advertisers to in-app ad inventory.

APP SHARE

1%

TOTAL APPS

17.43k

APPLICATIONS

16.34k

GAMES

1.1k

DOWNLOAD SHARE

4%

TOTAL DOWNLOADS

17.04b

APP DOWNLOADS

10.17b

GAME DOWNLOADS

6.87b


Browse all apps that have Smaato integrated with our App Market Explorer.


18) Branch - Tune


Out of all apps that use ad network SDKs 1% have Branch - Tune integrated, covering 3% of app downloads in that sdk segment.

Branch is an industry-leading mobile measurement and deep linking platform. The Branch SDK was designed to increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

APP SHARE

1%

TOTAL APPS

15.47k

APPLICATIONS

14.99k

GAMES

481

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

12.63b

APP DOWNLOADS

11.4b

GAME DOWNLOADS

1.23b


Browse all apps that have Branch - Tune integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


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