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Top 20 Ad Network SDKs Used in Android Apps


Top SDKs


What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.


This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.



2) Facebook Audience Network


Out of all apps that use ad network SDKs 18% have Facebook Audience Network integrated, covering 45% of app downloads in that sdk segment.

Audience Network is an in-app advertising network for mobile applications. Advertisers using the Facebook Audience Network SDK are able to deliver their ads beyond the Facebook platform, while taking full advantage of Facebook’s robust ad system.

APP SHARE

18%

TOTAL APPS

293.27k

APPLICATIONS

238.29k

GAMES

54.99k

DOWNLOAD SHARE

45%

TOTAL DOWNLOADS

191.85b

APP DOWNLOADS

97.72b

GAME DOWNLOADS

94.13b


Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.


3) Unity Ads


Out of all apps that use ad network SDKs 11% have Unity Ads integrated, covering 34% of app downloads in that sdk segment.

The Unity Ads SDK helps publishers integrate especially video advertisements, aimed at maximizing revenue and improving user experience, into their games. Unity Ads gives developers the ability to offer users a variety of rewards in exchange for watching videos, such as additional “life,” currency, score increases, etc.

APP SHARE

11%

TOTAL APPS

176.55k

APPLICATIONS

65.42k

GAMES

111.12k

DOWNLOAD SHARE

34%

TOTAL DOWNLOADS

146.09b

APP DOWNLOADS

24.41b

GAME DOWNLOADS

121.68b


Browse all apps that have Unity Ads integrated with our App Market Explorer.


4) Startapp


Out of all apps that use ad network SDKs 8% have Startapp integrated, covering 3% of app downloads in that sdk segment.

StartApp leverages first-party data and insights to enhance the mobile experience for mobile publishers, advertisers, and consumers. With the StartApp SDK, users are able to reach premium mobile audiences and make informed business decisions in real-time while optimize existing media and data strategies.

APP SHARE

8%

TOTAL APPS

129.51k

APPLICATIONS

108.54k

GAMES

20.97k

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

13.12b

APP DOWNLOADS

7.53b

GAME DOWNLOADS

5.59b


Browse all apps that have Startapp integrated with our App Market Explorer.




6) AppLovin MAX


Out of all apps that use ad network SDKs 6% have AppLovin MAX integrated, covering 23% of app downloads in that sdk segment.

AppLovin's powerful analytics and marketing platform provides mobile game developers with the tools they need to monetize, publish, understand, and grow their businesses all in one SDK.

APP SHARE

6%

TOTAL APPS

103.1k

APPLICATIONS

52.13k

GAMES

50.97k

DOWNLOAD SHARE

23%

TOTAL DOWNLOADS

98.01b

APP DOWNLOADS

23.59b

GAME DOWNLOADS

74.42b


Browse all apps that have AppLovin MAX integrated with our App Market Explorer.


7) AdColony


Out of all apps that use ad network SDKs 5% have AdColony integrated, covering 18% of app downloads in that sdk segment.

AdColonoy is an all-in-one publisher monetization platform that combines proven technology, premium advertisers, and high fill rates. The AdColony SDK offers award-winning video, display, and rich media ads that generate app revenue and improve user experience.

APP SHARE

5%

TOTAL APPS

94.03k

APPLICATIONS

53.88k

GAMES

40.15k

DOWNLOAD SHARE

18%

TOTAL DOWNLOADS

77.09b

APP DOWNLOADS

13.5b

GAME DOWNLOADS

63.59b


Browse all apps that have AdColony integrated with our App Market Explorer.


8) Chartboost


Out of all apps that use ad network SDKs 4% have Chartboost integrated, covering 15% of app downloads in that sdk segment.

The Chartboost ad exchange gives publishers access to a vast mobile gaming audience, real-time bidding, and relevant and user-friendly in-app ads for monetization. The Chartboost SDK dashboard provides full transparency and control over the types of ads users will encounter, including rewarded video ads and interactive ads.

APP SHARE

4%

TOTAL APPS

75.02k

APPLICATIONS

24.71k

GAMES

50.32k

DOWNLOAD SHARE

15%

TOTAL DOWNLOADS

65.31b

APP DOWNLOADS

7.66b

GAME DOWNLOADS

57.65b


Browse all apps that have Chartboost integrated with our App Market Explorer.


9) Vungle


Out of all apps that use ad network SDKs 3% have Vungle integrated, covering 20% of app downloads in that sdk segment.

Vungle is a trusted guide for growth and engagement that transforms how users discover and experience apps. The Vungle SDK allows developers to supercharge their apps and their returns. It drives revenue and gives in-app ads the power to perform.

APP SHARE

3%

TOTAL APPS

61.35k

APPLICATIONS

21.99k

GAMES

39.37k

DOWNLOAD SHARE

20%

TOTAL DOWNLOADS

87.74b

APP DOWNLOADS

15.1b

GAME DOWNLOADS

72.64b


Browse all apps that have Vungle integrated with our App Market Explorer.


10) MoPub


Out of all apps that use ad network SDKs 3% have MoPub integrated, covering 18% of app downloads in that sdk segment.

The MoPub SDK provides monetization solutions for mobile application publishers and developers. MoPub’s flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising help publishers maximize ad revenue and control user experience.

APP SHARE

3%

TOTAL APPS

59.83k

APPLICATIONS

44.67k

GAMES

15.16k

DOWNLOAD SHARE

18%

TOTAL DOWNLOADS

79.79b

APP DOWNLOADS

41.65b

GAME DOWNLOADS

38.14b


Browse all apps that have MoPub integrated with our App Market Explorer.


11) Tapjoy


Out of all apps that use ad network SDKs 2% have Tapjoy integrated, covering 11% of app downloads in that sdk segment.

The Tapjoy SDK makes it easy for advertisers to connect with exclusive audiences in the world’s most popular mobile games and apps. It helps brand advertisers reach their ideal mobile audience through rewarded video ads and the Tapjoy offerwall, and helps publishers acquire new users and monetize their mobile apps.

APP SHARE

2%

TOTAL APPS

46.48k

APPLICATIONS

17.09k

GAMES

29.39k

DOWNLOAD SHARE

11%

TOTAL DOWNLOADS

48.37b

APP DOWNLOADS

6.66b

GAME DOWNLOADS

41.71b


Browse all apps that have Tapjoy integrated with our App Market Explorer.


12) AppNext


Out of all apps that use ad network SDKs 2% have AppNext integrated, covering <1% of app downloads in that sdk segment.

Appnext is a leading mobile discovery platform SDK that enables users to discover the most relevant apps to their needs specifically when they intend to use them. Appnext changes the way leading app brands reach their customers, think about their sales funnels and drive app engagement.

APP SHARE

2%

TOTAL APPS

46.05k

APPLICATIONS

41.32k

GAMES

4.73k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

3.94b

APP DOWNLOADS

2.2b

GAME DOWNLOADS

1.75b


Browse all apps that have AppNext integrated with our App Market Explorer.


13) Amazon Ads - Transparent Ad Marketplace


Out of all apps that use ad network SDKs 2% have Amazon Ads - Transparent Ad Marketplace integrated, covering 9% of app downloads in that sdk segment.

The Amazon Ads SDK provides a way to automate, scale, and optimize advertising, while enabling users to develop flexible solutions that meet their needs and goals. The API offers most of the functionality of the advertising console while enabling programmatic management, allowing advertisers to manage ads or ad groups based on predefined conditions.

APP SHARE

2%

TOTAL APPS

36.11k

APPLICATIONS

23.86k

GAMES

12.25k

DOWNLOAD SHARE

9%

TOTAL DOWNLOADS

38.24b

APP DOWNLOADS

16.34b

GAME DOWNLOADS

21.9b


Browse all apps that have Amazon Ads - Transparent Ad Marketplace integrated with our App Market Explorer.


14) InMobi


Out of all apps that use ad network SDKs 2% have InMobi integrated, covering 14% of app downloads in that sdk segment.

nMobi offers publishers a programmatic monetization platform where they can access a mediation platform, in-app advertising, global advertising demand, and roughly 5,000 buyers representing top brands. The InMobi SDK is aimed at helping publishers maximize their in-app ad earnings with unified auction solutions and header bidding for mobile applications.

APP SHARE

2%

TOTAL APPS

33.12k

APPLICATIONS

12.22k

GAMES

20.9k

DOWNLOAD SHARE

14%

TOTAL DOWNLOADS

60.4b

APP DOWNLOADS

23.21b

GAME DOWNLOADS

37.19b


Browse all apps that have InMobi integrated with our App Market Explorer.


15) AppBrain


Out of all apps that use ad network SDKs 1% have AppBrain integrated, covering <1% of app downloads in that sdk segment.

The AppBrain SDK lets developers show their users app install ads in the form of interstitial and banner ad units. AppBrain offers high-quality ads that provide a good user experience and great monetization potential.

APP SHARE

1%

TOTAL APPS

22.33k

APPLICATIONS

20.89k

GAMES

1.44k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

2.75b

APP DOWNLOADS

2.21b

GAME DOWNLOADS

540.19m


Browse all apps that have AppBrain integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


Are you looking for app publishers to adopt your SDK?

App Market Explorer gives you the ability to find and qualify new leads. Identify your ideal publisher by browsing for compatible applications and filtering by what SDKs are integrated, number of downloads, ratings, country, etc. Learn more...


Are you looking for data-rich insights into the app market?

App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...


Are you looking for an SDK to leverage in your app?

In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...