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Top 20 Ad Network SDKs Used in Android Apps


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What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.


This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.



2) Google Ads AdMob Mediation Adapters


Out of all apps that use ad network SDKs 87% have Google Ads AdMob Mediation Adapters integrated, covering 87% of app downloads in that sdk segment.

AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.

APP SHARE

87%

TOTAL APPS

1.41m

APPLICATIONS

1.12m

GAMES

292.38k

DOWNLOAD SHARE

87%

TOTAL DOWNLOADS

589.48b

APP DOWNLOADS

314.49b

GAME DOWNLOADS

274.98b


Browse all apps that have Google Ads AdMob Mediation Adapters integrated with our App Market Explorer.


3) Facebook Audience Network


Out of all apps that use ad network SDKs 28% have Facebook Audience Network integrated, covering 46% of app downloads in that sdk segment.

The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.

APP SHARE

28%

TOTAL APPS

453.88k

APPLICATIONS

373.38k

GAMES

80.51k

DOWNLOAD SHARE

46%

TOTAL DOWNLOADS

316.44b

APP DOWNLOADS

139.75b

GAME DOWNLOADS

176.69b


Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.




5) Unity Ads


Out of all apps that use ad network SDKs 22% have Unity Ads integrated, covering 40% of app downloads in that sdk segment.

Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.

APP SHARE

22%

TOTAL APPS

357.53k

APPLICATIONS

186.41k

GAMES

171.12k

DOWNLOAD SHARE

40%

TOTAL DOWNLOADS

274.11b

APP DOWNLOADS

49.52b

GAME DOWNLOADS

224.59b


Browse all apps that have Unity Ads integrated with our App Market Explorer.


6) IAB OM Open Measurement OMSDK


Out of all apps that use ad network SDKs 14% have IAB OM Open Measurement OMSDK integrated, covering 36% of app downloads in that sdk segment.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).

APP SHARE

14%

TOTAL APPS

236.17k

APPLICATIONS

162.11k

GAMES

74.06k

DOWNLOAD SHARE

36%

TOTAL DOWNLOADS

248.52b

APP DOWNLOADS

82.26b

GAME DOWNLOADS

166.26b


Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.


7) Start.io Startapp


Out of all apps that use ad network SDKs 14% have Start.io Startapp integrated, covering 2% of app downloads in that sdk segment.

StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.

APP SHARE

14%

TOTAL APPS

227.79k

APPLICATIONS

209.9k

GAMES

17.89k

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

15.75b

APP DOWNLOADS

10.97b

GAME DOWNLOADS

4.78b


Browse all apps that have Start.io Startapp integrated with our App Market Explorer.


8) AppLovin MAX


Out of all apps that use ad network SDKs 11% have AppLovin MAX integrated, covering 33% of app downloads in that sdk segment.

AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.

APP SHARE

11%

TOTAL APPS

181.71k

APPLICATIONS

105.2k

GAMES

76.52k

DOWNLOAD SHARE

33%

TOTAL DOWNLOADS

222.53b

APP DOWNLOADS

61.73b

GAME DOWNLOADS

160.81b


Browse all apps that have AppLovin MAX integrated with our App Market Explorer.


9) AppLovin Mediation Adapters


Out of all apps that use ad network SDKs 11% have AppLovin Mediation Adapters integrated, covering 32% of app downloads in that sdk segment.

AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.

APP SHARE

11%

TOTAL APPS

177.54k

APPLICATIONS

103.09k

GAMES

74.45k

DOWNLOAD SHARE

32%

TOTAL DOWNLOADS

216.77b

APP DOWNLOADS

60.34b

GAME DOWNLOADS

156.43b


Browse all apps that have AppLovin Mediation Adapters integrated with our App Market Explorer.


10) AdColony


Out of all apps that use ad network SDKs 7% have AdColony integrated, covering 19% of app downloads in that sdk segment.

The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.

APP SHARE

7%

TOTAL APPS

120.75k

APPLICATIONS

71.69k

GAMES

49.06k

DOWNLOAD SHARE

19%

TOTAL DOWNLOADS

129.74b

APP DOWNLOADS

23.98b

GAME DOWNLOADS

105.75b


Browse all apps that have AdColony integrated with our App Market Explorer.


11) ironSource


Out of all apps that use ad network SDKs 7% have ironSource integrated, covering 26% of app downloads in that sdk segment.

ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.

APP SHARE

7%

TOTAL APPS

120.19k

APPLICATIONS

67.79k

GAMES

52.41k

DOWNLOAD SHARE

26%

TOTAL DOWNLOADS

181.92b

APP DOWNLOADS

27.95b

GAME DOWNLOADS

153.97b


Browse all apps that have ironSource integrated with our App Market Explorer.


12) ironSource Mediation Adapters


Out of all apps that use ad network SDKs 7% have ironSource Mediation Adapters integrated, covering 26% of app downloads in that sdk segment.

ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.

APP SHARE

7%

TOTAL APPS

119.93k

APPLICATIONS

67.7k

GAMES

52.23k

DOWNLOAD SHARE

26%

TOTAL DOWNLOADS

180.86b

APP DOWNLOADS

27.73b

GAME DOWNLOADS

153.13b


Browse all apps that have ironSource Mediation Adapters integrated with our App Market Explorer.


13) AppNext


Out of all apps that use ad network SDKs 3% have AppNext integrated, covering 1% of app downloads in that sdk segment.

Appnext is a leading mobile discovery platform SDK, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.

APP SHARE

3%

TOTAL APPS

59.26k

APPLICATIONS

53.6k

GAMES

5.66k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

7.16b

APP DOWNLOADS

5.97b

GAME DOWNLOADS

1.19b


Browse all apps that have AppNext integrated with our App Market Explorer.


14) Vungle


Out of all apps that use ad network SDKs 3% have Vungle integrated, covering 26% of app downloads in that sdk segment.

Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.

APP SHARE

3%

TOTAL APPS

56.06k

APPLICATIONS

17.01k

GAMES

39.06k

DOWNLOAD SHARE

26%

TOTAL DOWNLOADS

176.72b

APP DOWNLOADS

34.62b

GAME DOWNLOADS

142.1b


Browse all apps that have Vungle integrated with our App Market Explorer.


15) MoPub by AppLovin


Out of all apps that use ad network SDKs 2% have MoPub by AppLovin integrated, covering 6% of app downloads in that sdk segment.

MoPub is an SDK that provides monetization solutions for mobile app publishers and developers around the globe.

APP SHARE

2%

TOTAL APPS

45.14k

APPLICATIONS

38.93k

GAMES

6.21k

DOWNLOAD SHARE

6%

TOTAL DOWNLOADS

41.1b

APP DOWNLOADS

25.3b

GAME DOWNLOADS

15.8b


Browse all apps that have MoPub by AppLovin integrated with our App Market Explorer.


16) Chartboost


Out of all apps that use ad network SDKs 2% have Chartboost integrated, covering 11% of app downloads in that sdk segment.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

APP SHARE

2%

TOTAL APPS

42.01k

APPLICATIONS

8.67k

GAMES

33.34k

DOWNLOAD SHARE

11%

TOTAL DOWNLOADS

78.52b

APP DOWNLOADS

9.52b

GAME DOWNLOADS

69b


Browse all apps that have Chartboost integrated with our App Market Explorer.


17) Pangle ByteDance TikTok UnionAD


Out of all apps that use ad network SDKs 2% have Pangle ByteDance TikTok UnionAD integrated, covering 16% of app downloads in that sdk segment.

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

APP SHARE

2%

TOTAL APPS

40.87k

APPLICATIONS

16.76k

GAMES

24.11k

DOWNLOAD SHARE

16%

TOTAL DOWNLOADS

111.63b

APP DOWNLOADS

30.45b

GAME DOWNLOADS

81.17b


Browse all apps that have Pangle ByteDance TikTok UnionAD integrated with our App Market Explorer.


18) InMobi Mobile Ads


Out of all apps that use ad network SDKs 2% have InMobi Mobile Ads integrated, covering 18% of app downloads in that sdk segment.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

APP SHARE

2%

TOTAL APPS

39.53k

APPLICATIONS

13.87k

GAMES

25.67k

DOWNLOAD SHARE

18%

TOTAL DOWNLOADS

125.89b

APP DOWNLOADS

36.5b

GAME DOWNLOADS

89.38b


Browse all apps that have InMobi Mobile Ads integrated with our App Market Explorer.


19) Google Interactive Media Ads IMA


Out of all apps that use ad network SDKs 2% have Google Interactive Media Ads IMA integrated, covering 7% of app downloads in that sdk segment.

Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.

APP SHARE

2%

TOTAL APPS

39.02k

APPLICATIONS

36.31k

GAMES

2.72k

DOWNLOAD SHARE

7%

TOTAL DOWNLOADS

52.68b

APP DOWNLOADS

45.09b

GAME DOWNLOADS

7.59b


Browse all apps that have Google Interactive Media Ads IMA integrated with our App Market Explorer.


20) Interactive Media Ads IMA


Out of all apps that use ad network SDKs 2% have Interactive Media Ads IMA integrated, covering 1% of app downloads in that sdk segment.

Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps.

APP SHARE

2%

TOTAL APPS

32.84k

APPLICATIONS

30.31k

GAMES

2.53k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

10.22b

APP DOWNLOADS

10.02b

GAME DOWNLOADS

197.14m


Browse all apps that have Interactive Media Ads IMA integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


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