What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.
This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.
1) Google Ads AdMob
Out of all apps that use ad network SDKs 88% have Google Ads AdMob integrated, covering 88% of app downloads in that sdk segment.
Google AdMob is a mobile advertising platform SDK that you can use to generate revenue from your app.
APP SHARE
88%
TOTAL APPS
1.42m
APPLICATIONS
1.13m
GAMES
297.87k
DOWNLOAD SHARE
88%
TOTAL DOWNLOADS
593.41b
APP DOWNLOADS
316b
GAME DOWNLOADS
277.41b
Browse all apps that have Google Ads AdMob integrated with our App Market Explorer.
2) Google Ads AdMob Mediation Adapters
Out of all apps that use ad network SDKs 87% have Google Ads AdMob Mediation Adapters integrated, covering 87% of app downloads in that sdk segment.
AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.
APP SHARE
87%
TOTAL APPS
1.41m
APPLICATIONS
1.12m
GAMES
292.38k
DOWNLOAD SHARE
87%
TOTAL DOWNLOADS
589.48b
APP DOWNLOADS
314.49b
GAME DOWNLOADS
274.98b
Browse all apps that have Google Ads AdMob Mediation Adapters integrated with our App Market Explorer.
3) Facebook Audience Network
Out of all apps that use ad network SDKs 28% have Facebook Audience Network integrated, covering 46% of app downloads in that sdk segment.
The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.
APP SHARE
28%
TOTAL APPS
453.88k
APPLICATIONS
373.38k
GAMES
80.51k
DOWNLOAD SHARE
46%
TOTAL DOWNLOADS
316.44b
APP DOWNLOADS
139.75b
GAME DOWNLOADS
176.69b
Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.
4) Google Mobile Ads Consent AdMob SDK
Out of all apps that use ad network SDKs 25% have Google Mobile Ads Consent AdMob SDK integrated, covering 34% of app downloads in that sdk segment.
The Google Mobile Ads Consent AdMob SDK is an open-source library that provides utility functions for collecting consent from your users.
APP SHARE
25%
TOTAL APPS
406.25k
APPLICATIONS
299.9k
GAMES
106.36k
DOWNLOAD SHARE
34%
TOTAL DOWNLOADS
235.71b
APP DOWNLOADS
83.88b
GAME DOWNLOADS
151.83b
Browse all apps that have Google Mobile Ads Consent AdMob SDK integrated with our App Market Explorer.
5) Unity Ads
Out of all apps that use ad network SDKs 22% have Unity Ads integrated, covering 40% of app downloads in that sdk segment.
Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.
APP SHARE
22%
TOTAL APPS
357.53k
APPLICATIONS
186.41k
GAMES
171.12k
DOWNLOAD SHARE
40%
TOTAL DOWNLOADS
274.11b
APP DOWNLOADS
49.52b
GAME DOWNLOADS
224.59b
Browse all apps that have Unity Ads integrated with our App Market Explorer.
6) IAB OM Open Measurement OMSDK
Out of all apps that use ad network SDKs 14% have IAB OM Open Measurement OMSDK integrated, covering 36% of app downloads in that sdk segment.
The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).
APP SHARE
14%
TOTAL APPS
236.17k
APPLICATIONS
162.11k
GAMES
74.06k
DOWNLOAD SHARE
36%
TOTAL DOWNLOADS
248.52b
APP DOWNLOADS
82.26b
GAME DOWNLOADS
166.26b
Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.
7) Start.io Startapp
Out of all apps that use ad network SDKs 14% have Start.io Startapp integrated, covering 2% of app downloads in that sdk segment.
StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.
APP SHARE
14%
TOTAL APPS
227.79k
APPLICATIONS
209.9k
GAMES
17.89k
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
15.75b
APP DOWNLOADS
10.97b
GAME DOWNLOADS
4.78b
Browse all apps that have Start.io Startapp integrated with our App Market Explorer.
8) AppLovin MAX
Out of all apps that use ad network SDKs 11% have AppLovin MAX integrated, covering 33% of app downloads in that sdk segment.
AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.
APP SHARE
11%
TOTAL APPS
181.71k
APPLICATIONS
105.2k
GAMES
76.52k
DOWNLOAD SHARE
33%
TOTAL DOWNLOADS
222.53b
APP DOWNLOADS
61.73b
GAME DOWNLOADS
160.81b
Browse all apps that have AppLovin MAX integrated with our App Market Explorer.
9) AppLovin Mediation Adapters
Out of all apps that use ad network SDKs 11% have AppLovin Mediation Adapters integrated, covering 32% of app downloads in that sdk segment.
AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.
APP SHARE
11%
TOTAL APPS
177.54k
APPLICATIONS
103.09k
GAMES
74.45k
DOWNLOAD SHARE
32%
TOTAL DOWNLOADS
216.77b
APP DOWNLOADS
60.34b
GAME DOWNLOADS
156.43b
Browse all apps that have AppLovin Mediation Adapters integrated with our App Market Explorer.
10) AdColony
Out of all apps that use ad network SDKs 7% have AdColony integrated, covering 19% of app downloads in that sdk segment.
The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.
APP SHARE
7%
TOTAL APPS
120.75k
APPLICATIONS
71.69k
GAMES
49.06k
DOWNLOAD SHARE
19%
TOTAL DOWNLOADS
129.74b
APP DOWNLOADS
23.98b
GAME DOWNLOADS
105.75b
Browse all apps that have AdColony integrated with our App Market Explorer.
11) ironSource
Out of all apps that use ad network SDKs 7% have ironSource integrated, covering 26% of app downloads in that sdk segment.
ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.
APP SHARE
7%
TOTAL APPS
120.19k
APPLICATIONS
67.79k
GAMES
52.41k
DOWNLOAD SHARE
26%
TOTAL DOWNLOADS
181.92b
APP DOWNLOADS
27.95b
GAME DOWNLOADS
153.97b
Browse all apps that have ironSource integrated with our App Market Explorer.
12) ironSource Mediation Adapters
Out of all apps that use ad network SDKs 7% have ironSource Mediation Adapters integrated, covering 26% of app downloads in that sdk segment.
ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.
APP SHARE
7%
TOTAL APPS
119.93k
APPLICATIONS
67.7k
GAMES
52.23k
DOWNLOAD SHARE
26%
TOTAL DOWNLOADS
180.86b
APP DOWNLOADS
27.73b
GAME DOWNLOADS
153.13b
Browse all apps that have ironSource Mediation Adapters integrated with our App Market Explorer.
13) AppNext
Out of all apps that use ad network SDKs 3% have AppNext integrated, covering 1% of app downloads in that sdk segment.
Appnext is a leading mobile discovery platform SDK, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.
APP SHARE
3%
TOTAL APPS
59.26k
APPLICATIONS
53.6k
GAMES
5.66k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
7.16b
APP DOWNLOADS
5.97b
GAME DOWNLOADS
1.19b
Browse all apps that have AppNext integrated with our App Market Explorer.
14) Vungle
Out of all apps that use ad network SDKs 3% have Vungle integrated, covering 26% of app downloads in that sdk segment.
Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.
APP SHARE
3%
TOTAL APPS
56.06k
APPLICATIONS
17.01k
GAMES
39.06k
DOWNLOAD SHARE
26%
TOTAL DOWNLOADS
176.72b
APP DOWNLOADS
34.62b
GAME DOWNLOADS
142.1b
Browse all apps that have Vungle integrated with our App Market Explorer.
15) MoPub by AppLovin
Out of all apps that use ad network SDKs 2% have MoPub by AppLovin integrated, covering 6% of app downloads in that sdk segment.
MoPub is an SDK that provides monetization solutions for mobile app publishers and developers around the globe.
APP SHARE
2%
TOTAL APPS
45.14k
APPLICATIONS
38.93k
GAMES
6.21k
DOWNLOAD SHARE
6%
TOTAL DOWNLOADS
41.1b
APP DOWNLOADS
25.3b
GAME DOWNLOADS
15.8b
Browse all apps that have MoPub by AppLovin integrated with our App Market Explorer.
16) Chartboost
Out of all apps that use ad network SDKs 2% have Chartboost integrated, covering 11% of app downloads in that sdk segment.
Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.
APP SHARE
2%
TOTAL APPS
42.01k
APPLICATIONS
8.67k
GAMES
33.34k
DOWNLOAD SHARE
11%
TOTAL DOWNLOADS
78.52b
APP DOWNLOADS
9.52b
GAME DOWNLOADS
69b
Browse all apps that have Chartboost integrated with our App Market Explorer.
17) Pangle ByteDance TikTok UnionAD
Out of all apps that use ad network SDKs 2% have Pangle ByteDance TikTok UnionAD integrated, covering 16% of app downloads in that sdk segment.
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.
APP SHARE
2%
TOTAL APPS
40.87k
APPLICATIONS
16.76k
GAMES
24.11k
DOWNLOAD SHARE
16%
TOTAL DOWNLOADS
111.63b
APP DOWNLOADS
30.45b
GAME DOWNLOADS
81.17b
Browse all apps that have Pangle ByteDance TikTok UnionAD integrated with our App Market Explorer.
18) InMobi Mobile Ads
Out of all apps that use ad network SDKs 2% have InMobi Mobile Ads integrated, covering 18% of app downloads in that sdk segment.
InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.
APP SHARE
2%
TOTAL APPS
39.53k
APPLICATIONS
13.87k
GAMES
25.67k
DOWNLOAD SHARE
18%
TOTAL DOWNLOADS
125.89b
APP DOWNLOADS
36.5b
GAME DOWNLOADS
89.38b
Browse all apps that have InMobi Mobile Ads integrated with our App Market Explorer.
19) Google Interactive Media Ads IMA
Out of all apps that use ad network SDKs 2% have Google Interactive Media Ads IMA integrated, covering 7% of app downloads in that sdk segment.
Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.
APP SHARE
2%
TOTAL APPS
39.02k
APPLICATIONS
36.31k
GAMES
2.72k
DOWNLOAD SHARE
7%
TOTAL DOWNLOADS
52.68b
APP DOWNLOADS
45.09b
GAME DOWNLOADS
7.59b
Browse all apps that have Google Interactive Media Ads IMA integrated with our App Market Explorer.
20) Interactive Media Ads IMA
Out of all apps that use ad network SDKs 2% have Interactive Media Ads IMA integrated, covering 1% of app downloads in that sdk segment.
Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps.
APP SHARE
2%
TOTAL APPS
32.84k
APPLICATIONS
30.31k
GAMES
2.53k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
10.22b
APP DOWNLOADS
10.02b
GAME DOWNLOADS
197.14m
Browse all apps that have Interactive Media Ads IMA integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
Are you looking for app publishers to adopt your SDK?
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