What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.
This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.
1) Google Ads AdMob
Out of all apps that use ad network SDKs 89% have Google Ads AdMob integrated, covering 88% of app downloads in that sdk segment.
Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.
APP SHARE
89%
TOTAL APPS
1.4m
APPLICATIONS
1.13m
GAMES
270.95k
DOWNLOAD SHARE
88%
TOTAL DOWNLOADS
453.86b
APP DOWNLOADS
249.02b
GAME DOWNLOADS
204.62b
Browse all apps that have Google Ads AdMob integrated with our App Market Explorer.
2) Facebook Audience Network
Out of all apps that use ad network SDKs 21% have Facebook Audience Network integrated, covering 45% of app downloads in that sdk segment.
Audience Network is an in-app advertising network for mobile applications. Advertisers using the Facebook Audience Network SDK are able to deliver their ads beyond the Facebook platform, while taking full advantage of Facebook’s robust ad system.
APP SHARE
21%
TOTAL APPS
331.8k
APPLICATIONS
274.96k
GAMES
56.84k
DOWNLOAD SHARE
45%
TOTAL DOWNLOADS
233.52b
APP DOWNLOADS
106.57b
GAME DOWNLOADS
126.72b
Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.
3) Unity Ads
Out of all apps that use ad network SDKs 14% have Unity Ads integrated, covering 38% of app downloads in that sdk segment.
The Unity Ads SDK helps publishers integrate especially video advertisements, aimed at maximizing revenue and improving user experience, into their games. Unity Ads gives developers the ability to offer users a variety of rewards in exchange for watching videos, such as additional “life,” currency, score increases, etc.
APP SHARE
14%
TOTAL APPS
234.17k
APPLICATIONS
100.74k
GAMES
133.43k
DOWNLOAD SHARE
38%
TOTAL DOWNLOADS
197.59b
APP DOWNLOADS
34.31b
GAME DOWNLOADS
163.06b
Browse all apps that have Unity Ads integrated with our App Market Explorer.
4) Google Mobile Ads Consent AdMob SDK
Out of all apps that use ad network SDKs 13% have Google Mobile Ads Consent AdMob SDK integrated, covering 13% of app downloads in that sdk segment.
Google Mobile Ads Consent AdMob SDK was designed to support publishers in meeting the requirements outlined in the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). The Google Mobile Ads Consent AdMob SDK provides utility functions for collecting consent from users to use their personal data, cookies, or other local storage, to serve ads.
APP SHARE
13%
TOTAL APPS
219.23k
APPLICATIONS
184.52k
GAMES
34.71k
DOWNLOAD SHARE
13%
TOTAL DOWNLOADS
67.14b
APP DOWNLOADS
36.29b
GAME DOWNLOADS
30.85b
Browse all apps that have Google Mobile Ads Consent AdMob SDK integrated with our App Market Explorer.
5) Startapp
Out of all apps that use ad network SDKs 10% have Startapp integrated, covering 2% of app downloads in that sdk segment.
StartApp leverages first-party data and insights to enhance the mobile experience for mobile publishers, advertisers, and consumers. With the StartApp SDK, users are able to reach premium mobile audiences and make informed business decisions in real-time while optimize existing media and data strategies.
APP SHARE
10%
TOTAL APPS
163.81k
APPLICATIONS
145.74k
GAMES
18.07k
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
15.24b
APP DOWNLOADS
9.43b
GAME DOWNLOADS
5.81b
Browse all apps that have Startapp integrated with our App Market Explorer.
6) AppLovin MAX
Out of all apps that use ad network SDKs 5% have AppLovin MAX integrated, covering 25% of app downloads in that sdk segment.
AppLovin's powerful analytics and marketing platform provides mobile game developers with the tools they need to monetize, publish, understand, and grow their businesses all in one SDK.
APP SHARE
5%
TOTAL APPS
88.17k
APPLICATIONS
40.97k
GAMES
47.2k
DOWNLOAD SHARE
25%
TOTAL DOWNLOADS
129.18b
APP DOWNLOADS
29.21b
GAME DOWNLOADS
99.75b
Browse all apps that have AppLovin MAX integrated with our App Market Explorer.
7) AdColony
Out of all apps that use ad network SDKs 5% have AdColony integrated, covering 18% of app downloads in that sdk segment.
AdColonoy is an all-in-one publisher monetization platform that combines proven technology, premium advertisers, and high fill rates. The AdColony SDK offers award-winning video, display, and rich media ads that generate app revenue and improve user experience.
APP SHARE
5%
TOTAL APPS
85.47k
APPLICATIONS
51.01k
GAMES
34.46k
DOWNLOAD SHARE
18%
TOTAL DOWNLOADS
93.6b
APP DOWNLOADS
16.2b
GAME DOWNLOADS
77.39b
Browse all apps that have AdColony integrated with our App Market Explorer.
8) MoPub by Twitter
Out of all apps that use ad network SDKs 3% have MoPub by Twitter integrated, covering 15% of app downloads in that sdk segment.
The MoPub SDK provides monetization solutions for mobile application publishers and developers. MoPub’s flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising help publishers maximize ad revenue and control user experience.
APP SHARE
3%
TOTAL APPS
51.27k
APPLICATIONS
40.81k
GAMES
10.46k
DOWNLOAD SHARE
15%
TOTAL DOWNLOADS
77.35b
APP DOWNLOADS
42.88b
GAME DOWNLOADS
34.47b
Browse all apps that have MoPub by Twitter integrated with our App Market Explorer.
9) Chartboost
Out of all apps that use ad network SDKs 2% have Chartboost integrated, covering 13% of app downloads in that sdk segment.
The Chartboost ad exchange gives publishers access to a vast mobile gaming audience, real-time bidding, and relevant and user-friendly in-app ads for monetization. The Chartboost SDK dashboard provides full transparency and control over the types of ads users will encounter, including rewarded video ads and interactive ads.
APP SHARE
2%
TOTAL APPS
46.52k
APPLICATIONS
11.05k
GAMES
35.47k
DOWNLOAD SHARE
13%
TOTAL DOWNLOADS
67.44b
APP DOWNLOADS
7.42b
GAME DOWNLOADS
59.8b
Browse all apps that have Chartboost integrated with our App Market Explorer.
10) AppNext
Out of all apps that use ad network SDKs 2% have AppNext integrated, covering 1% of app downloads in that sdk segment.
Appnext is a leading mobile discovery platform SDK that enables users to discover the most relevant apps to their needs specifically when they intend to use them. Appnext changes the way leading app brands reach their customers, think about their sales funnels and drive app engagement.
APP SHARE
2%
TOTAL APPS
44.53k
APPLICATIONS
40.93k
GAMES
3.6k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
5.78b
APP DOWNLOADS
4.34b
GAME DOWNLOADS
1.43b
Browse all apps that have AppNext integrated with our App Market Explorer.
11) Vungle
Out of all apps that use ad network SDKs 2% have Vungle integrated, covering 20% of app downloads in that sdk segment.
Vungle is a trusted guide for growth and engagement that transforms how users discover and experience apps. The Vungle SDK allows developers to supercharge their apps and their returns. It drives revenue and gives in-app ads the power to perform.
APP SHARE
2%
TOTAL APPS
33.99k
APPLICATIONS
10.03k
GAMES
23.96k
DOWNLOAD SHARE
20%
TOTAL DOWNLOADS
106.35b
APP DOWNLOADS
17.4b
GAME DOWNLOADS
88.73b
Browse all apps that have Vungle integrated with our App Market Explorer.
12) InMobi
Out of all apps that use ad network SDKs 1% have InMobi integrated, covering 14% of app downloads in that sdk segment.
nMobi offers publishers a programmatic monetization platform where they can access a mediation platform, in-app advertising, global advertising demand, and roughly 5,000 buyers representing top brands. The InMobi SDK is aimed at helping publishers maximize their in-app ad earnings with unified auction solutions and header bidding for mobile applications.
APP SHARE
1%
TOTAL APPS
25.14k
APPLICATIONS
12.26k
GAMES
12.89k
DOWNLOAD SHARE
14%
TOTAL DOWNLOADS
72.91b
APP DOWNLOADS
25.02b
GAME DOWNLOADS
47.67b
Browse all apps that have InMobi integrated with our App Market Explorer.
13) Tapjoy
Out of all apps that use ad network SDKs 1% have Tapjoy integrated, covering 10% of app downloads in that sdk segment.
The Tapjoy SDK makes it easy for advertisers to connect with exclusive audiences in the world’s most popular mobile games and apps. It helps brand advertisers reach their ideal mobile audience through rewarded video ads and the Tapjoy offerwall, and helps publishers acquire new users and monetize their mobile apps.
APP SHARE
1%
TOTAL APPS
23.73k
APPLICATIONS
7.46k
GAMES
16.27k
DOWNLOAD SHARE
10%
TOTAL DOWNLOADS
51.65b
APP DOWNLOADS
7.34b
GAME DOWNLOADS
44.31b
Browse all apps that have Tapjoy integrated with our App Market Explorer.
14) Amazon Ads - Transparent Ad Marketplace
Out of all apps that use ad network SDKs 1% have Amazon Ads - Transparent Ad Marketplace integrated, covering 8% of app downloads in that sdk segment.
The Amazon Ads SDK provides a way to automate, scale, and optimize advertising, while enabling users to develop flexible solutions that meet their needs and goals. The API offers most of the functionality of the advertising console while enabling programmatic management, allowing advertisers to manage ads or ad groups based on predefined conditions.
APP SHARE
1%
TOTAL APPS
23k
APPLICATIONS
15.34k
GAMES
7.66k
DOWNLOAD SHARE
8%
TOTAL DOWNLOADS
43.31b
APP DOWNLOADS
20b
GAME DOWNLOADS
23.09b
Browse all apps that have Amazon Ads - Transparent Ad Marketplace integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
Are you looking for app publishers to adopt your SDK?
App Market Explorer gives you the ability to find and qualify new leads. Identify your ideal publisher by browsing for compatible applications and filtering by what SDKs are integrated, number of downloads, ratings, country, etc. Learn more...
Are you looking for data-rich insights into the app market?
App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...
Are you looking for an SDK to leverage in your app?
In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...