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Top 20 Ad Network SDKs Used in Android Apps


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What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.


This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.



2) Facebook Audience Network


Out of all apps that use ad network SDKs 24% have Facebook Audience Network integrated, covering 46% of app downloads in that sdk segment.

The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.

APP SHARE

24%

TOTAL APPS

337.2k

APPLICATIONS

275.2k

GAMES

61.99k

DOWNLOAD SHARE

46%

TOTAL DOWNLOADS

271.07b

APP DOWNLOADS

123b

GAME DOWNLOADS

148.07b


Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.




4) Unity Ads


Out of all apps that use ad network SDKs 18% have Unity Ads integrated, covering 40% of app downloads in that sdk segment.

Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.

APP SHARE

18%

TOTAL APPS

253.79k

APPLICATIONS

113.24k

GAMES

140.55k

DOWNLOAD SHARE

40%

TOTAL DOWNLOADS

232.13b

APP DOWNLOADS

42.36b

GAME DOWNLOADS

189.77b


Browse all apps that have Unity Ads integrated with our App Market Explorer.


5) Startapp


Out of all apps that use ad network SDKs 12% have Startapp integrated, covering 2% of app downloads in that sdk segment.

StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.

APP SHARE

12%

TOTAL APPS

171.46k

APPLICATIONS

152.56k

GAMES

18.9k

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

15.74b

APP DOWNLOADS

10.11b

GAME DOWNLOADS

5.63b


Browse all apps that have Startapp integrated with our App Market Explorer.


6) AppLovin MAX


Out of all apps that use ad network SDKs 7% have AppLovin MAX integrated, covering 27% of app downloads in that sdk segment.

AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.

APP SHARE

7%

TOTAL APPS

104.15k

APPLICATIONS

50.24k

GAMES

53.91k

DOWNLOAD SHARE

27%

TOTAL DOWNLOADS

160.3b

APP DOWNLOADS

38.15b

GAME DOWNLOADS

122.15b


Browse all apps that have AppLovin MAX integrated with our App Market Explorer.


7) IAB OM Open Measurement OMSDK


Out of all apps that use ad network SDKs 7% have IAB OM Open Measurement OMSDK integrated, covering 26% of app downloads in that sdk segment.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).

APP SHARE

7%

TOTAL APPS

102.85k

APPLICATIONS

61.17k

GAMES

41.68k

DOWNLOAD SHARE

26%

TOTAL DOWNLOADS

155.75b

APP DOWNLOADS

45.76b

GAME DOWNLOADS

109.99b


Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.


8) AppLovin Mediation Adapters


Out of all apps that use ad network SDKs 6% have AppLovin Mediation Adapters integrated, covering 26% of app downloads in that sdk segment.

AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.

APP SHARE

6%

TOTAL APPS

97.46k

APPLICATIONS

46.28k

GAMES

51.19k

DOWNLOAD SHARE

26%

TOTAL DOWNLOADS

153.46b

APP DOWNLOADS

36.72b

GAME DOWNLOADS

116.74b


Browse all apps that have AppLovin Mediation Adapters integrated with our App Market Explorer.


9) Google Ads AdMob Mediation Adapters


Out of all apps that use ad network SDKs 6% have Google Ads AdMob Mediation Adapters integrated, covering 21% of app downloads in that sdk segment.

AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.

APP SHARE

6%

TOTAL APPS

94.78k

APPLICATIONS

69.01k

GAMES

25.77k

DOWNLOAD SHARE

21%

TOTAL DOWNLOADS

124.84b

APP DOWNLOADS

65.79b

GAME DOWNLOADS

59.05b


Browse all apps that have Google Ads AdMob Mediation Adapters integrated with our App Market Explorer.


10) AdColony


Out of all apps that use ad network SDKs 6% have AdColony integrated, covering 18% of app downloads in that sdk segment.

The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.

APP SHARE

6%

TOTAL APPS

92.99k

APPLICATIONS

53.72k

GAMES

39.27k

DOWNLOAD SHARE

18%

TOTAL DOWNLOADS

110.11b

APP DOWNLOADS

19.75b

GAME DOWNLOADS

90.36b


Browse all apps that have AdColony integrated with our App Market Explorer.


11) ironSource


Out of all apps that use ad network SDKs 4% have ironSource integrated, covering 23% of app downloads in that sdk segment.

ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.

APP SHARE

4%

TOTAL APPS

57.78k

APPLICATIONS

23.01k

GAMES

34.77k

DOWNLOAD SHARE

23%

TOTAL DOWNLOADS

139.08b

APP DOWNLOADS

22.06b

GAME DOWNLOADS

117.02b


Browse all apps that have ironSource integrated with our App Market Explorer.


12) ironSource Mediation Adapters


Out of all apps that use ad network SDKs 4% have ironSource Mediation Adapters integrated, covering 23% of app downloads in that sdk segment.

ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.

APP SHARE

4%

TOTAL APPS

57.47k

APPLICATIONS

22.83k

GAMES

34.64k

DOWNLOAD SHARE

23%

TOTAL DOWNLOADS

137.65b

APP DOWNLOADS

21.83b

GAME DOWNLOADS

115.82b


Browse all apps that have ironSource Mediation Adapters integrated with our App Market Explorer.


13) MoPub by Twitter


Out of all apps that use ad network SDKs 4% have MoPub by Twitter integrated, covering 14% of app downloads in that sdk segment.

MoPub is an SDK that provides monetization solutions for mobile app publishers and developers around the globe.

APP SHARE

4%

TOTAL APPS

56.07k

APPLICATIONS

46.56k

GAMES

9.51k

DOWNLOAD SHARE

14%

TOTAL DOWNLOADS

82.93b

APP DOWNLOADS

48.02b

GAME DOWNLOADS

34.91b


Browse all apps that have MoPub by Twitter integrated with our App Market Explorer.


14) AppNext


Out of all apps that use ad network SDKs 3% have AppNext integrated, covering 1% of app downloads in that sdk segment.

Appnext is a leading mobile discovery platform SDK, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.

APP SHARE

3%

TOTAL APPS

45.88k

APPLICATIONS

41.91k

GAMES

3.97k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

7b

APP DOWNLOADS

5.74b

GAME DOWNLOADS

1.26b


Browse all apps that have AppNext integrated with our App Market Explorer.


15) Chartboost


Out of all apps that use ad network SDKs 2% have Chartboost integrated, covering 12% of app downloads in that sdk segment.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

APP SHARE

2%

TOTAL APPS

40.38k

APPLICATIONS

8.99k

GAMES

31.39k

DOWNLOAD SHARE

12%

TOTAL DOWNLOADS

70.15b

APP DOWNLOADS

8.76b

GAME DOWNLOADS

61.39b


Browse all apps that have Chartboost integrated with our App Market Explorer.


16) Vungle


Out of all apps that use ad network SDKs 2% have Vungle integrated, covering 22% of app downloads in that sdk segment.

Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.

APP SHARE

2%

TOTAL APPS

37.84k

APPLICATIONS

11.86k

GAMES

25.98k

DOWNLOAD SHARE

22%

TOTAL DOWNLOADS

131.74b

APP DOWNLOADS

23.32b

GAME DOWNLOADS

108.42b


Browse all apps that have Vungle integrated with our App Market Explorer.


17) InMobi


Out of all apps that use ad network SDKs 2% have InMobi integrated, covering 15% of app downloads in that sdk segment.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

APP SHARE

2%

TOTAL APPS

28.48k

APPLICATIONS

11.53k

GAMES

16.95k

DOWNLOAD SHARE

15%

TOTAL DOWNLOADS

92.41b

APP DOWNLOADS

27.49b

GAME DOWNLOADS

64.92b


Browse all apps that have InMobi integrated with our App Market Explorer.


18) Tapjoy


Out of all apps that use ad network SDKs 1% have Tapjoy integrated, covering 10% of app downloads in that sdk segment.

Tapjoy is revolutionizing the mobile advertising and app monetization industry. We work with Advertisers to help them reach their ideal mobile audience through rewarded video ads and our offerwall.

APP SHARE

1%

TOTAL APPS

24.99k

APPLICATIONS

7.46k

GAMES

17.53k

DOWNLOAD SHARE

10%

TOTAL DOWNLOADS

60.28b

APP DOWNLOADS

9.44b

GAME DOWNLOADS

50.84b


Browse all apps that have Tapjoy integrated with our App Market Explorer.


19) Open Measurement by Integral Ad Science (IAS)


Out of all apps that use ad network SDKs 1% have Open Measurement by Integral Ad Science (IAS) integrated, covering 4% of app downloads in that sdk segment.

Open Measurement by Integral Ad Science (IAS) is an SDK by Integral Ad Science (IAS), a global market leader in digital ad verification. IAS offers technologies that drive high-quality advertising media.

APP SHARE

1%

TOTAL APPS

23.59k

APPLICATIONS

16.71k

GAMES

6.88k

DOWNLOAD SHARE

4%

TOTAL DOWNLOADS

27.49b

APP DOWNLOADS

14.21b

GAME DOWNLOADS

13.28b


Browse all apps that have Open Measurement by Integral Ad Science (IAS) integrated with our App Market Explorer.


20) Amazon Ads - Transparent Ad Marketplace


Out of all apps that use ad network SDKs 1% have Amazon Ads - Transparent Ad Marketplace integrated, covering 8% of app downloads in that sdk segment.

The Amazon Ads - Transparent Ad Marketplace SDK enables you to easily improve revenue and decrease latency with one call to the cloud-based marketplace.

APP SHARE

1%

TOTAL APPS

22.02k

APPLICATIONS

14.46k

GAMES

7.57k

DOWNLOAD SHARE

8%

TOTAL DOWNLOADS

47.46b

APP DOWNLOADS

23.02b

GAME DOWNLOADS

24.44b


Browse all apps that have Amazon Ads - Transparent Ad Marketplace integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


Are you looking for app publishers to adopt your SDK?

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