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Top 20 Ad Network SDKs Used in Android Apps


Top SDKS


What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.


This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.



2) Facebook Audience Network


Out of all apps that use ad network SDKs 16% have Facebook Audience Network integrated, covering 41% of app downloads in that sdk segment.

Audience Network is an in-app advertising network for mobile applications. Advertisers using the Facebook Audience Network SDK are able to deliver their ads beyond the Facebook platform, while taking full advantage of Facebook’s robust ad system.

APP SHARE

16%

TOTAL APPS

224.63k

APPLICATIONS

182.56k

GAMES

42.06k

DOWNLOAD SHARE

41%

TOTAL DOWNLOADS

133.45b

APP DOWNLOADS

74.94b

GAME DOWNLOADS

58.51b


Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.


3) Unity Ads


Out of all apps that use ad network SDKs 9% have Unity Ads integrated, covering 30% of app downloads in that sdk segment.

The Unity Ads SDK helps publishers integrate especially video advertisements, aimed at maximizing revenue and improving user experience, into their games. Unity Ads gives developers the ability to offer users a variety of rewards in exchange for watching videos, such as additional “life,” currency, score increases, etc.

APP SHARE

9%

TOTAL APPS

131.35k

APPLICATIONS

44.39k

GAMES

86.96k

DOWNLOAD SHARE

30%

TOTAL DOWNLOADS

97.28b

APP DOWNLOADS

16.8b

GAME DOWNLOADS

80.48b


Browse all apps that have Unity Ads integrated with our App Market Explorer.


4) Startapp


Out of all apps that use ad network SDKs 7% have Startapp integrated, covering 3% of app downloads in that sdk segment.

StartApp leverages first-party data and insights to enhance the mobile experience for mobile publishers, advertisers, and consumers. With the StartApp SDK, users are able to reach premium mobile audiences and make informed business decisions in real-time while optimize existing media and data strategies.

APP SHARE

7%

TOTAL APPS

104.72k

APPLICATIONS

84.88k

GAMES

19.84k

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

10.2b

APP DOWNLOADS

5.52b

GAME DOWNLOADS

4.68b


Browse all apps that have Startapp integrated with our App Market Explorer.


5) AppLovin


Out of all apps that use ad network SDKs 5% have AppLovin integrated, covering 21% of app downloads in that sdk segment.

AppLovin's powerful analytics and marketing platform provides mobile game developers with the tools they need to monetize, publish, understand, and grow their businesses all in one SDK.

APP SHARE

5%

TOTAL APPS

79.23k

APPLICATIONS

34.88k

GAMES

44.35k

DOWNLOAD SHARE

21%

TOTAL DOWNLOADS

68.48b

APP DOWNLOADS

18.36b

GAME DOWNLOADS

50.12b


Browse all apps that have AppLovin integrated with our App Market Explorer.


6) Chartboost


Out of all apps that use ad network SDKs 5% have Chartboost integrated, covering 16% of app downloads in that sdk segment.

The Chartboost ad exchange gives publishers access to a vast mobile gaming audience, real-time bidding, and relevant and user-friendly in-app ads for monetization. The Chartboost SDK dashboard provides full transparency and control over the types of ads users will encounter, including rewarded video ads and interactive ads.

APP SHARE

5%

TOTAL APPS

72.69k

APPLICATIONS

24.22k

GAMES

48.47k

DOWNLOAD SHARE

16%

TOTAL DOWNLOADS

53.72b

APP DOWNLOADS

6.88b

GAME DOWNLOADS

46.84b


Browse all apps that have Chartboost integrated with our App Market Explorer.




8) AdColony


Out of all apps that use ad network SDKs 4% have AdColony integrated, covering 17% of app downloads in that sdk segment.

AdColonoy is an all-in-one publisher monetization platform that combines proven technology, premium advertisers, and high fill rates. The AdColony SDK offers award-winning video, display, and rich media ads that generate app revenue and improve user experience.

APP SHARE

4%

TOTAL APPS

61.52k

APPLICATIONS

27.18k

GAMES

34.34k

DOWNLOAD SHARE

17%

TOTAL DOWNLOADS

57.14b

APP DOWNLOADS

10.08b

GAME DOWNLOADS

47.06b


Browse all apps that have AdColony integrated with our App Market Explorer.


9) Mopub


Out of all apps that use ad network SDKs 4% have Mopub integrated, covering 20% of app downloads in that sdk segment.

The MoPub SDK provides monetization solutions for mobile application publishers and developers. MoPub’s flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising help publishers maximize ad revenue and control user experience.

APP SHARE

4%

TOTAL APPS

57.09k

APPLICATIONS

38.69k

GAMES

18.41k

DOWNLOAD SHARE

20%

TOTAL DOWNLOADS

64.85b

APP DOWNLOADS

36.64b

GAME DOWNLOADS

28.22b


Browse all apps that have Mopub integrated with our App Market Explorer.


10) AppNext


Out of all apps that use ad network SDKs 2% have AppNext integrated, covering 2% of app downloads in that sdk segment.

Appnext is a leading mobile discovery platform SDK that enables users to discover the most relevant apps to their needs specifically when they intend to use them. Appnext changes the way leading app brands reach their customers, think about their sales funnels and drive app engagement.

APP SHARE

2%

TOTAL APPS

37.14k

APPLICATIONS

31.83k

GAMES

5.31k

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

6.7b

APP DOWNLOADS

3.3b

GAME DOWNLOADS

3.4b


Browse all apps that have AppNext integrated with our App Market Explorer.


11) Tapjoy


Out of all apps that use ad network SDKs 2% have Tapjoy integrated, covering 11% of app downloads in that sdk segment.

The Tapjoy SDK makes it easy for advertisers to connect with exclusive audiences in the world’s most popular mobile games and apps. It helps brand advertisers reach their ideal mobile audience through rewarded video ads and the Tapjoy offerwall, and helps publishers acquire new users and monetize their mobile apps.

APP SHARE

2%

TOTAL APPS

36.7k

APPLICATIONS

12.18k

GAMES

24.53k

DOWNLOAD SHARE

11%

TOTAL DOWNLOADS

38.2b

APP DOWNLOADS

6.13b

GAME DOWNLOADS

32.07b


Browse all apps that have Tapjoy integrated with our App Market Explorer.


12) InMobi


Out of all apps that use ad network SDKs 2% have InMobi integrated, covering 14% of app downloads in that sdk segment.

nMobi offers publishers a programmatic monetization platform where they can access a mediation platform, in-app advertising, global advertising demand, and roughly 5,000 buyers representing top brands. The InMobi SDK is aimed at helping publishers maximize their in-app ad earnings with unified auction solutions and header bidding for mobile applications.

APP SHARE

2%

TOTAL APPS

33.67k

APPLICATIONS

14.52k

GAMES

19.15k

DOWNLOAD SHARE

14%

TOTAL DOWNLOADS

45.31b

APP DOWNLOADS

19.76b

GAME DOWNLOADS

25.55b


Browse all apps that have InMobi integrated with our App Market Explorer.


13) Vungle


Out of all apps that use ad network SDKs 2% have Vungle integrated, covering 9% of app downloads in that sdk segment.

Vungle is a trusted guide for growth and engagement that transforms how users discover and experience apps. The Vungle SDK allows developers to supercharge their apps and their returns. It drives revenue and gives in-app ads the power to perform.

APP SHARE

2%

TOTAL APPS

32.27k

APPLICATIONS

6.25k

GAMES

26.02k

DOWNLOAD SHARE

9%

TOTAL DOWNLOADS

31.62b

APP DOWNLOADS

3.68b

GAME DOWNLOADS

27.94b


Browse all apps that have Vungle integrated with our App Market Explorer.


14) Amazon Ads


Out of all apps that use ad network SDKs 2% have Amazon Ads integrated, covering 6% of app downloads in that sdk segment.

The Amazon Ads SDK provides a way to automate, scale, and optimize advertising, while enabling users to develop flexible solutions that meet their needs and goals. The API offers most of the functionality of the advertising console while enabling programmatic management, allowing advertisers to manage ads or ad groups based on predefined conditions.

APP SHARE

2%

TOTAL APPS

31.66k

APPLICATIONS

19.83k

GAMES

11.83k

DOWNLOAD SHARE

6%

TOTAL DOWNLOADS

21.39b

APP DOWNLOADS

12.87b

GAME DOWNLOADS

8.52b


Browse all apps that have Amazon Ads integrated with our App Market Explorer.


15) Nexage SourceKit-MRAID


Out of all apps that use ad network SDKs 1% have Nexage SourceKit-MRAID integrated, covering 3% of app downloads in that sdk segment.

Nexage SourceKit-MRAID is an SDK that offers a mobile advertising platform that provides private and public exchanges, data enrichment, and real-time targeting solutions.

APP SHARE

1%

TOTAL APPS

24.1k

APPLICATIONS

10.84k

GAMES

13.25k

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

11.41b

APP DOWNLOADS

2.78b

GAME DOWNLOADS

8.62b


Browse all apps that have Nexage SourceKit-MRAID integrated with our App Market Explorer.


16) AppBrain


Out of all apps that use ad network SDKs 1% have AppBrain integrated, covering <1% of app downloads in that sdk segment.

The AppBrain SDK lets developers show their users app install ads in the form of interstitial and banner ad units. AppBrain offers high-quality ads that provide a good user experience and great monetization potential.

APP SHARE

1%

TOTAL APPS

18.74k

APPLICATIONS

17.08k

GAMES

1.67k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

2.61b

APP DOWNLOADS

1.95b

GAME DOWNLOADS

659.54m


Browse all apps that have AppBrain integrated with our App Market Explorer.


17) Heyzap


Out of all apps that use ad network SDKs 1% have Heyzap integrated, covering 2% of app downloads in that sdk segment.

Heyzap, now part of Fyber, offers a leading in-app monetization platform SDK for mobile publishers.

APP SHARE

1%

TOTAL APPS

17.94k

APPLICATIONS

6.58k

GAMES

11.36k

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

7.72b

APP DOWNLOADS

904.18m

GAME DOWNLOADS

6.81b


Browse all apps that have Heyzap integrated with our App Market Explorer.


18) Mobfox


Out of all apps that use ad network SDKs 1% have Mobfox integrated, covering 1% of app downloads in that sdk segment.

Mobfox offers an easy-to-integrate SDK aimed at maximizing returns. It supports all ad formats and offers developers both flexibility and control over their ad inventory.

APP SHARE

1%

TOTAL APPS

17.12k

APPLICATIONS

14.84k

GAMES

2.28k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

3.93b

APP DOWNLOADS

2.13b

GAME DOWNLOADS

1.8b


Browse all apps that have Mobfox integrated with our App Market Explorer.


19) Smaato


Out of all apps that use ad network SDKs 1% have Smaato integrated, covering 4% of app downloads in that sdk segment.

Smaato is a global real-time advertising platform for mobile publishers and app developers. The Smaato SDK focuses on the monetization of mobile apps and connecting advertisers to in-app ad inventory.

APP SHARE

1%

TOTAL APPS

13.88k

APPLICATIONS

12.8k

GAMES

1.08k

DOWNLOAD SHARE

4%

TOTAL DOWNLOADS

13.59b

APP DOWNLOADS

8.33b

GAME DOWNLOADS

5.26b


Browse all apps that have Smaato integrated with our App Market Explorer.


20) RevMob


Out of all apps that use ad network SDKs 1% have RevMob integrated, covering <1% of app downloads in that sdk segment.

RevMob is a mobile ad network that specializes in user acquisition and brand promotion. RevMob helps app developers earn the best eCPM with an easy to use SDK.

APP SHARE

1%

TOTAL APPS

13.5k

APPLICATIONS

10.64k

GAMES

2.87k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

1.19b

APP DOWNLOADS

486.9m

GAME DOWNLOADS

698.56m


Browse all apps that have RevMob integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category, and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


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