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Top 20 Ad Network SDKs Used in Android Apps


Top SDKs


What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.


This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.



2) Facebook Audience Network


Out of all apps that use ad network SDKs 17% have Facebook Audience Network integrated, covering 42% of app downloads in that sdk segment.

Audience Network is an in-app advertising network for mobile applications. Advertisers using the Facebook Audience Network SDK are able to deliver their ads beyond the Facebook platform, while taking full advantage of Facebook’s robust ad system.

APP SHARE

17%

TOTAL APPS

254.8k

APPLICATIONS

211.15k

GAMES

43.65k

DOWNLOAD SHARE

42%

TOTAL DOWNLOADS

155.5b

APP DOWNLOADS

84.36b

GAME DOWNLOADS

71.14b


Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.


3) Unity Ads


Out of all apps that use ad network SDKs 10% have Unity Ads integrated, covering 31% of app downloads in that sdk segment.

The Unity Ads SDK helps publishers integrate especially video advertisements, aimed at maximizing revenue and improving user experience, into their games. Unity Ads gives developers the ability to offer users a variety of rewards in exchange for watching videos, such as additional “life,” currency, score increases, etc.

APP SHARE

10%

TOTAL APPS

156.84k

APPLICATIONS

58.81k

GAMES

98.03k

DOWNLOAD SHARE

31%

TOTAL DOWNLOADS

117.1b

APP DOWNLOADS

19.79b

GAME DOWNLOADS

97.31b


Browse all apps that have Unity Ads integrated with our App Market Explorer.


4) Startapp


Out of all apps that use ad network SDKs 8% have Startapp integrated, covering 3% of app downloads in that sdk segment.

StartApp leverages first-party data and insights to enhance the mobile experience for mobile publishers, advertisers, and consumers. With the StartApp SDK, users are able to reach premium mobile audiences and make informed business decisions in real-time while optimize existing media and data strategies.

APP SHARE

8%

TOTAL APPS

117.29k

APPLICATIONS

99.6k

GAMES

17.68k

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

12.01b

APP DOWNLOADS

6.89b

GAME DOWNLOADS

5.12b


Browse all apps that have Startapp integrated with our App Market Explorer.




6) AppLovin


Out of all apps that use ad network SDKs 6% have AppLovin integrated, covering 22% of app downloads in that sdk segment.

AppLovin's powerful analytics and marketing platform provides mobile game developers with the tools they need to monetize, publish, understand, and grow their businesses all in one SDK.

APP SHARE

6%

TOTAL APPS

90.48k

APPLICATIONS

45.45k

GAMES

45.03k

DOWNLOAD SHARE

22%

TOTAL DOWNLOADS

82.06b

APP DOWNLOADS

21.1b

GAME DOWNLOADS

60.96b


Browse all apps that have AppLovin integrated with our App Market Explorer.


7) AdColony


Out of all apps that use ad network SDKs 5% have AdColony integrated, covering 18% of app downloads in that sdk segment.

AdColonoy is an all-in-one publisher monetization platform that combines proven technology, premium advertisers, and high fill rates. The AdColony SDK offers award-winning video, display, and rich media ads that generate app revenue and improve user experience.

APP SHARE

5%

TOTAL APPS

74.2k

APPLICATIONS

37.48k

GAMES

36.72k

DOWNLOAD SHARE

18%

TOTAL DOWNLOADS

67.23b

APP DOWNLOADS

11.26b

GAME DOWNLOADS

55.97b


Browse all apps that have AdColony integrated with our App Market Explorer.


8) Chartboost


Out of all apps that use ad network SDKs 4% have Chartboost integrated, covering 16% of app downloads in that sdk segment.

The Chartboost ad exchange gives publishers access to a vast mobile gaming audience, real-time bidding, and relevant and user-friendly in-app ads for monetization. The Chartboost SDK dashboard provides full transparency and control over the types of ads users will encounter, including rewarded video ads and interactive ads.

APP SHARE

4%

TOTAL APPS

71.83k

APPLICATIONS

24.09k

GAMES

47.74k

DOWNLOAD SHARE

16%

TOTAL DOWNLOADS

59.83b

APP DOWNLOADS

7.43b

GAME DOWNLOADS

52.4b


Browse all apps that have Chartboost integrated with our App Market Explorer.


9) Mopub


Out of all apps that use ad network SDKs 3% have Mopub integrated, covering 19% of app downloads in that sdk segment.

The MoPub SDK provides monetization solutions for mobile application publishers and developers. MoPub’s flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising help publishers maximize ad revenue and control user experience.

APP SHARE

3%

TOTAL APPS

53.48k

APPLICATIONS

38.91k

GAMES

14.57k

DOWNLOAD SHARE

19%

TOTAL DOWNLOADS

72.45b

APP DOWNLOADS

39.37b

GAME DOWNLOADS

33.08b


Browse all apps that have Mopub integrated with our App Market Explorer.


10) AppNext


Out of all apps that use ad network SDKs 2% have AppNext integrated, covering 1% of app downloads in that sdk segment.

Appnext is a leading mobile discovery platform SDK that enables users to discover the most relevant apps to their needs specifically when they intend to use them. Appnext changes the way leading app brands reach their customers, think about their sales funnels and drive app engagement.

APP SHARE

2%

TOTAL APPS

40.07k

APPLICATIONS

35.41k

GAMES

4.66k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

5.83b

APP DOWNLOADS

2.68b

GAME DOWNLOADS

3.16b


Browse all apps that have AppNext integrated with our App Market Explorer.


11) Tapjoy


Out of all apps that use ad network SDKs 2% have Tapjoy integrated, covering 12% of app downloads in that sdk segment.

The Tapjoy SDK makes it easy for advertisers to connect with exclusive audiences in the world’s most popular mobile games and apps. It helps brand advertisers reach their ideal mobile audience through rewarded video ads and the Tapjoy offerwall, and helps publishers acquire new users and monetize their mobile apps.

APP SHARE

2%

TOTAL APPS

37.99k

APPLICATIONS

13.86k

GAMES

24.14k

DOWNLOAD SHARE

12%

TOTAL DOWNLOADS

46.53b

APP DOWNLOADS

6.86b

GAME DOWNLOADS

39.67b


Browse all apps that have Tapjoy integrated with our App Market Explorer.


12) Amazon Ads


Out of all apps that use ad network SDKs 2% have Amazon Ads integrated, covering 7% of app downloads in that sdk segment.

The Amazon Ads SDK provides a way to automate, scale, and optimize advertising, while enabling users to develop flexible solutions that meet their needs and goals. The API offers most of the functionality of the advertising console while enabling programmatic management, allowing advertisers to manage ads or ad groups based on predefined conditions.

APP SHARE

2%

TOTAL APPS

30.97k

APPLICATIONS

21.27k

GAMES

9.71k

DOWNLOAD SHARE

7%

TOTAL DOWNLOADS

28.72b

APP DOWNLOADS

13.77b

GAME DOWNLOADS

14.95b


Browse all apps that have Amazon Ads integrated with our App Market Explorer.


13) InMobi


Out of all apps that use ad network SDKs 1% have InMobi integrated, covering 14% of app downloads in that sdk segment.

nMobi offers publishers a programmatic monetization platform where they can access a mediation platform, in-app advertising, global advertising demand, and roughly 5,000 buyers representing top brands. The InMobi SDK is aimed at helping publishers maximize their in-app ad earnings with unified auction solutions and header bidding for mobile applications.

APP SHARE

1%

TOTAL APPS

28.65k

APPLICATIONS

11.1k

GAMES

17.56k

DOWNLOAD SHARE

14%

TOTAL DOWNLOADS

53.38b

APP DOWNLOADS

21.8b

GAME DOWNLOADS

31.58b


Browse all apps that have InMobi integrated with our App Market Explorer.


14) Vungle


Out of all apps that use ad network SDKs 1% have Vungle integrated, covering 8% of app downloads in that sdk segment.

Vungle is a trusted guide for growth and engagement that transforms how users discover and experience apps. The Vungle SDK allows developers to supercharge their apps and their returns. It drives revenue and gives in-app ads the power to perform.

APP SHARE

1%

TOTAL APPS

25.93k

APPLICATIONS

3.62k

GAMES

22.31k

DOWNLOAD SHARE

8%

TOTAL DOWNLOADS

31.97b

APP DOWNLOADS

3.84b

GAME DOWNLOADS

28.13b


Browse all apps that have Vungle integrated with our App Market Explorer.


15) AppBrain


Out of all apps that use ad network SDKs 1% have AppBrain integrated, covering <1% of app downloads in that sdk segment.

The AppBrain SDK lets developers show their users app install ads in the form of interstitial and banner ad units. AppBrain offers high-quality ads that provide a good user experience and great monetization potential.

APP SHARE

1%

TOTAL APPS

22.91k

APPLICATIONS

21.32k

GAMES

1.59k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

2.81b

APP DOWNLOADS

2.17b

GAME DOWNLOADS

638.97m


Browse all apps that have AppBrain integrated with our App Market Explorer.


16) Mobfox


Out of all apps that use ad network SDKs 1% have Mobfox integrated, covering <1% of app downloads in that sdk segment.

Mobfox offers an easy-to-integrate SDK aimed at maximizing returns. It supports all ad formats and offers developers both flexibility and control over their ad inventory.

APP SHARE

1%

TOTAL APPS

18.64k

APPLICATIONS

17.76k

GAMES

880

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

3.21b

APP DOWNLOADS

1.94b

GAME DOWNLOADS

1.27b


Browse all apps that have Mobfox integrated with our App Market Explorer.


17) Smaato


Out of all apps that use ad network SDKs 1% have Smaato integrated, covering 4% of app downloads in that sdk segment.

Smaato is a global real-time advertising platform for mobile publishers and app developers. The Smaato SDK focuses on the monetization of mobile apps and connecting advertisers to in-app ad inventory.

APP SHARE

1%

TOTAL APPS

17.77k

APPLICATIONS

16.73k

GAMES

1.04k

DOWNLOAD SHARE

4%

TOTAL DOWNLOADS

16.46b

APP DOWNLOADS

10.01b

GAME DOWNLOADS

6.45b


Browse all apps that have Smaato integrated with our App Market Explorer.


18) Branch - Tune


Out of all apps that use ad network SDKs 1% have Branch - Tune integrated, covering 3% of app downloads in that sdk segment.

Branch is an industry-leading mobile measurement and deep linking platform. The Branch SDK was designed to increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

APP SHARE

1%

TOTAL APPS

15.37k

APPLICATIONS

14.9k

GAMES

474

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

12.65b

APP DOWNLOADS

11.36b

GAME DOWNLOADS

1.29b


Browse all apps that have Branch - Tune integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


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