What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.
This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.
1) Google Ads AdMob
Out of all apps that use ad network SDKs 94% have Google Ads AdMob integrated, covering 87% of app downloads in that sdk segment.
Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.
APP SHARE
94%
TOTAL APPS
1.38m
APPLICATIONS
1.12m
GAMES
254.38k
DOWNLOAD SHARE
87%
TOTAL DOWNLOADS
331.93b
APP DOWNLOADS
192.36b
GAME DOWNLOADS
139.58b
Browse all apps that have Google Ads AdMob integrated with our App Market Explorer.
2) Facebook Audience Network
Out of all apps that use ad network SDKs 17% have Facebook Audience Network integrated, covering 42% of app downloads in that sdk segment.
Audience Network is an in-app advertising network for mobile applications. Advertisers using the Facebook Audience Network SDK are able to deliver their ads beyond the Facebook platform, while taking full advantage of Facebook’s robust ad system.
APP SHARE
17%
TOTAL APPS
259.65k
APPLICATIONS
214.64k
GAMES
45.01k
DOWNLOAD SHARE
42%
TOTAL DOWNLOADS
160.02b
APP DOWNLOADS
85.36b
GAME DOWNLOADS
74.66b
Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.
3) Unity Ads
Out of all apps that use ad network SDKs 10% have Unity Ads integrated, covering 32% of app downloads in that sdk segment.
The Unity Ads SDK helps publishers integrate especially video advertisements, aimed at maximizing revenue and improving user experience, into their games. Unity Ads gives developers the ability to offer users a variety of rewards in exchange for watching videos, such as additional “life,” currency, score increases, etc.
APP SHARE
10%
TOTAL APPS
158.38k
APPLICATIONS
59.55k
GAMES
98.83k
DOWNLOAD SHARE
32%
TOTAL DOWNLOADS
121.64b
APP DOWNLOADS
20.61b
GAME DOWNLOADS
101.03b
Browse all apps that have Unity Ads integrated with our App Market Explorer.
4) Startapp
Out of all apps that use ad network SDKs 8% have Startapp integrated, covering 3% of app downloads in that sdk segment.
StartApp leverages first-party data and insights to enhance the mobile experience for mobile publishers, advertisers, and consumers. With the StartApp SDK, users are able to reach premium mobile audiences and make informed business decisions in real-time while optimize existing media and data strategies.
APP SHARE
8%
TOTAL APPS
117.59k
APPLICATIONS
99.58k
GAMES
18.01k
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
12.34b
APP DOWNLOADS
7.13b
GAME DOWNLOADS
5.2b
Browse all apps that have Startapp integrated with our App Market Explorer.
5) Google Mobile Ads Consent AdMob SDK
Out of all apps that use ad network SDKs 6% have Google Mobile Ads Consent AdMob SDK integrated, covering 6% of app downloads in that sdk segment.
Google Mobile Ads Consent AdMob SDK was designed to support publishers in meeting the requirements outlined in the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). The Google Mobile Ads Consent AdMob SDK provides utility functions for collecting consent from users to use their personal data, cookies, or other local storage, to serve ads.
APP SHARE
6%
TOTAL APPS
95.05k
APPLICATIONS
74.79k
GAMES
20.26k
DOWNLOAD SHARE
6%
TOTAL DOWNLOADS
25.4b
APP DOWNLOADS
16.68b
GAME DOWNLOADS
8.72b
Browse all apps that have Google Mobile Ads Consent AdMob SDK integrated with our App Market Explorer.
6) AppLovin
Out of all apps that use ad network SDKs 6% have AppLovin integrated, covering 22% of app downloads in that sdk segment.
AppLovin's powerful analytics and marketing platform provides mobile game developers with the tools they need to monetize, publish, understand, and grow their businesses all in one SDK.
APP SHARE
6%
TOTAL APPS
93.03k
APPLICATIONS
47.12k
GAMES
45.92k
DOWNLOAD SHARE
22%
TOTAL DOWNLOADS
84.39b
APP DOWNLOADS
21.19b
GAME DOWNLOADS
63.2b
Browse all apps that have AppLovin integrated with our App Market Explorer.
7) AdColony
Out of all apps that use ad network SDKs 5% have AdColony integrated, covering 18% of app downloads in that sdk segment.
AdColonoy is an all-in-one publisher monetization platform that combines proven technology, premium advertisers, and high fill rates. The AdColony SDK offers award-winning video, display, and rich media ads that generate app revenue and improve user experience.
APP SHARE
5%
TOTAL APPS
77.65k
APPLICATIONS
40.8k
GAMES
36.85k
DOWNLOAD SHARE
18%
TOTAL DOWNLOADS
70.92b
APP DOWNLOADS
12.05b
GAME DOWNLOADS
58.87b
Browse all apps that have AdColony integrated with our App Market Explorer.
8) Chartboost
Out of all apps that use ad network SDKs 4% have Chartboost integrated, covering 16% of app downloads in that sdk segment.
The Chartboost ad exchange gives publishers access to a vast mobile gaming audience, real-time bidding, and relevant and user-friendly in-app ads for monetization. The Chartboost SDK dashboard provides full transparency and control over the types of ads users will encounter, including rewarded video ads and interactive ads.
APP SHARE
4%
TOTAL APPS
72.86k
APPLICATIONS
24.3k
GAMES
48.56k
DOWNLOAD SHARE
16%
TOTAL DOWNLOADS
61.08b
APP DOWNLOADS
7.19b
GAME DOWNLOADS
53.89b
Browse all apps that have Chartboost integrated with our App Market Explorer.
9) Mopub
Out of all apps that use ad network SDKs 3% have Mopub integrated, covering 19% of app downloads in that sdk segment.
The MoPub SDK provides monetization solutions for mobile application publishers and developers. MoPub’s flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising help publishers maximize ad revenue and control user experience.
APP SHARE
3%
TOTAL APPS
53.5k
APPLICATIONS
38.66k
GAMES
14.84k
DOWNLOAD SHARE
19%
TOTAL DOWNLOADS
73.36b
APP DOWNLOADS
39.13b
GAME DOWNLOADS
34.23b
Browse all apps that have Mopub integrated with our App Market Explorer.
10) AppNext
Out of all apps that use ad network SDKs 2% have AppNext integrated, covering 1% of app downloads in that sdk segment.
Appnext is a leading mobile discovery platform SDK that enables users to discover the most relevant apps to their needs specifically when they intend to use them. Appnext changes the way leading app brands reach their customers, think about their sales funnels and drive app engagement.
APP SHARE
2%
TOTAL APPS
39.96k
APPLICATIONS
35.29k
GAMES
4.67k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
5.31b
APP DOWNLOADS
2.45b
GAME DOWNLOADS
2.86b
Browse all apps that have AppNext integrated with our App Market Explorer.
11) Tapjoy
Out of all apps that use ad network SDKs 2% have Tapjoy integrated, covering 12% of app downloads in that sdk segment.
The Tapjoy SDK makes it easy for advertisers to connect with exclusive audiences in the world’s most popular mobile games and apps. It helps brand advertisers reach their ideal mobile audience through rewarded video ads and the Tapjoy offerwall, and helps publishers acquire new users and monetize their mobile apps.
APP SHARE
2%
TOTAL APPS
39.01k
APPLICATIONS
14.34k
GAMES
24.67k
DOWNLOAD SHARE
12%
TOTAL DOWNLOADS
48.7b
APP DOWNLOADS
6.86b
GAME DOWNLOADS
41.84b
Browse all apps that have Tapjoy integrated with our App Market Explorer.
12) Amazon Ads
Out of all apps that use ad network SDKs 2% have Amazon Ads integrated, covering 7% of app downloads in that sdk segment.
The Amazon Ads SDK provides a way to automate, scale, and optimize advertising, while enabling users to develop flexible solutions that meet their needs and goals. The API offers most of the functionality of the advertising console while enabling programmatic management, allowing advertisers to manage ads or ad groups based on predefined conditions.
APP SHARE
2%
TOTAL APPS
32.15k
APPLICATIONS
21.87k
GAMES
10.29k
DOWNLOAD SHARE
7%
TOTAL DOWNLOADS
29.92b
APP DOWNLOADS
13.93b
GAME DOWNLOADS
15.99b
Browse all apps that have Amazon Ads integrated with our App Market Explorer.
13) InMobi
Out of all apps that use ad network SDKs 1% have InMobi integrated, covering 14% of app downloads in that sdk segment.
nMobi offers publishers a programmatic monetization platform where they can access a mediation platform, in-app advertising, global advertising demand, and roughly 5,000 buyers representing top brands. The InMobi SDK is aimed at helping publishers maximize their in-app ad earnings with unified auction solutions and header bidding for mobile applications.
APP SHARE
1%
TOTAL APPS
28.83k
APPLICATIONS
10.97k
GAMES
17.86k
DOWNLOAD SHARE
14%
TOTAL DOWNLOADS
55.81b
APP DOWNLOADS
22.69b
GAME DOWNLOADS
33.11b
Browse all apps that have InMobi integrated with our App Market Explorer.
14) Vungle
Out of all apps that use ad network SDKs 1% have Vungle integrated, covering 8% of app downloads in that sdk segment.
Vungle is a trusted guide for growth and engagement that transforms how users discover and experience apps. The Vungle SDK allows developers to supercharge their apps and their returns. It drives revenue and gives in-app ads the power to perform.
APP SHARE
1%
TOTAL APPS
25.66k
APPLICATIONS
3.55k
GAMES
22.11k
DOWNLOAD SHARE
8%
TOTAL DOWNLOADS
31.69b
APP DOWNLOADS
3.6b
GAME DOWNLOADS
28.08b
Browse all apps that have Vungle integrated with our App Market Explorer.
15) AppBrain
Out of all apps that use ad network SDKs 1% have AppBrain integrated, covering <1% of app downloads in that sdk segment.
The AppBrain SDK lets developers show their users app install ads in the form of interstitial and banner ad units. AppBrain offers high-quality ads that provide a good user experience and great monetization potential.
APP SHARE
1%
TOTAL APPS
22.86k
APPLICATIONS
21.24k
GAMES
1.61k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
2.77b
APP DOWNLOADS
2.19b
GAME DOWNLOADS
580.57m
Browse all apps that have AppBrain integrated with our App Market Explorer.
16) Mobfox
Out of all apps that use ad network SDKs 1% have Mobfox integrated, covering <1% of app downloads in that sdk segment.
Mobfox offers an easy-to-integrate SDK aimed at maximizing returns. It supports all ad formats and offers developers both flexibility and control over their ad inventory.
APP SHARE
1%
TOTAL APPS
17.88k
APPLICATIONS
17.03k
GAMES
841
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
3.15b
APP DOWNLOADS
1.91b
GAME DOWNLOADS
1.24b
Browse all apps that have Mobfox integrated with our App Market Explorer.
17) Smaato
Out of all apps that use ad network SDKs 1% have Smaato integrated, covering 4% of app downloads in that sdk segment.
Smaato is a global real-time advertising platform for mobile publishers and app developers. The Smaato SDK focuses on the monetization of mobile apps and connecting advertisers to in-app ad inventory.
APP SHARE
1%
TOTAL APPS
17.43k
APPLICATIONS
16.34k
GAMES
1.1k
DOWNLOAD SHARE
4%
TOTAL DOWNLOADS
17.04b
APP DOWNLOADS
10.17b
GAME DOWNLOADS
6.87b
Browse all apps that have Smaato integrated with our App Market Explorer.
18) Branch - Tune
Out of all apps that use ad network SDKs 1% have Branch - Tune integrated, covering 3% of app downloads in that sdk segment.
Branch is an industry-leading mobile measurement and deep linking platform. The Branch SDK was designed to increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.
APP SHARE
1%
TOTAL APPS
15.47k
APPLICATIONS
14.99k
GAMES
481
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
12.63b
APP DOWNLOADS
11.4b
GAME DOWNLOADS
1.23b
Browse all apps that have Branch - Tune integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
Are you looking for app publishers to adopt your SDK?
App Market Explorer gives you the ability to find and qualify new leads. Identify your ideal publisher by browsing for compatible applications and filtering by what SDKs are integrated, number of downloads, ratings, country, etc. Learn more...
Are you looking for data-rich insights into the app market?
App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...
Are you looking for an SDK to leverage in your app?
In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...