What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.
This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.
1) Google Ads AdMob
Out of all apps that use ad network SDKs 88% have Google Ads AdMob integrated, covering 88% of app downloads in that sdk segment.
Google AdMob is a mobile advertising platform SDK that you can use to generate revenue from your app.
APP SHARE
88%
TOTAL APPS
1.35m
APPLICATIONS
1.07m
GAMES
277.76k
DOWNLOAD SHARE
88%
TOTAL DOWNLOADS
557.26b
APP DOWNLOADS
300.88b
GAME DOWNLOADS
256.38b
Browse all apps that have Google Ads AdMob integrated with our App Market Explorer.
2) Facebook Audience Network
Out of all apps that use ad network SDKs 26% have Facebook Audience Network integrated, covering 47% of app downloads in that sdk segment.
The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.
APP SHARE
26%
TOTAL APPS
404.62k
APPLICATIONS
332.16k
GAMES
72.46k
DOWNLOAD SHARE
47%
TOTAL DOWNLOADS
297.04b
APP DOWNLOADS
133.38b
GAME DOWNLOADS
163.66b
Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.
3) Google Mobile Ads Consent AdMob SDK
Out of all apps that use ad network SDKs 22% have Google Mobile Ads Consent AdMob SDK integrated, covering 32% of app downloads in that sdk segment.
The Google Mobile Ads Consent AdMob SDK is an open-source library that provides utility functions for collecting consent from your users.
APP SHARE
22%
TOTAL APPS
338.56k
APPLICATIONS
257.96k
GAMES
80.6k
DOWNLOAD SHARE
32%
TOTAL DOWNLOADS
201.22b
APP DOWNLOADS
74.49b
GAME DOWNLOADS
126.73b
Browse all apps that have Google Mobile Ads Consent AdMob SDK integrated with our App Market Explorer.
4) Unity Ads
Out of all apps that use ad network SDKs 21% have Unity Ads integrated, covering 40% of app downloads in that sdk segment.
Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.
APP SHARE
21%
TOTAL APPS
321.35k
APPLICATIONS
161.21k
GAMES
160.14k
DOWNLOAD SHARE
40%
TOTAL DOWNLOADS
254.91b
APP DOWNLOADS
46.62b
GAME DOWNLOADS
208.29b
Browse all apps that have Unity Ads integrated with our App Market Explorer.
5) Start.io Startapp
Out of all apps that use ad network SDKs 13% have Start.io Startapp integrated, covering 2% of app downloads in that sdk segment.
StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.
APP SHARE
13%
TOTAL APPS
205.81k
APPLICATIONS
186.52k
GAMES
19.29k
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
15.28b
APP DOWNLOADS
10.66b
GAME DOWNLOADS
4.62b
Browse all apps that have Start.io Startapp integrated with our App Market Explorer.
6) AppLovin MAX
Out of all apps that use ad network SDKs 9% have AppLovin MAX integrated, covering 30% of app downloads in that sdk segment.
AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.
APP SHARE
9%
TOTAL APPS
143.65k
APPLICATIONS
78.37k
GAMES
65.28k
DOWNLOAD SHARE
30%
TOTAL DOWNLOADS
192.59b
APP DOWNLOADS
53.01b
GAME DOWNLOADS
139.58b
Browse all apps that have AppLovin MAX integrated with our App Market Explorer.
7) IAB OM Open Measurement OMSDK
Out of all apps that use ad network SDKs 9% have IAB OM Open Measurement OMSDK integrated, covering 29% of app downloads in that sdk segment.
The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).
APP SHARE
9%
TOTAL APPS
141.08k
APPLICATIONS
88.73k
GAMES
52.34k
DOWNLOAD SHARE
29%
TOTAL DOWNLOADS
184.34b
APP DOWNLOADS
51.42b
GAME DOWNLOADS
132.93b
Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.
8) AppLovin Mediation Adapters
Out of all apps that use ad network SDKs 9% have AppLovin Mediation Adapters integrated, covering 29% of app downloads in that sdk segment.
AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.
APP SHARE
9%
TOTAL APPS
139.02k
APPLICATIONS
76.03k
GAMES
62.99k
DOWNLOAD SHARE
29%
TOTAL DOWNLOADS
185.68b
APP DOWNLOADS
50.58b
GAME DOWNLOADS
135.1b
Browse all apps that have AppLovin Mediation Adapters integrated with our App Market Explorer.
9) Google Ads AdMob Mediation Adapters
Out of all apps that use ad network SDKs 8% have Google Ads AdMob Mediation Adapters integrated, covering 22% of app downloads in that sdk segment.
AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.
APP SHARE
8%
TOTAL APPS
123.12k
APPLICATIONS
94.16k
GAMES
28.96k
DOWNLOAD SHARE
22%
TOTAL DOWNLOADS
140.48b
APP DOWNLOADS
75.69b
GAME DOWNLOADS
64.79b
Browse all apps that have Google Ads AdMob Mediation Adapters integrated with our App Market Explorer.
10) AdColony
Out of all apps that use ad network SDKs 7% have AdColony integrated, covering 19% of app downloads in that sdk segment.
The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.
APP SHARE
7%
TOTAL APPS
110.21k
APPLICATIONS
65.26k
GAMES
44.95k
DOWNLOAD SHARE
19%
TOTAL DOWNLOADS
119.32b
APP DOWNLOADS
22.02b
GAME DOWNLOADS
97.3b
Browse all apps that have AdColony integrated with our App Market Explorer.
11) ironSource
Out of all apps that use ad network SDKs 5% have ironSource integrated, covering 25% of app downloads in that sdk segment.
ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.
APP SHARE
5%
TOTAL APPS
90.66k
APPLICATIONS
47.77k
GAMES
42.9k
DOWNLOAD SHARE
25%
TOTAL DOWNLOADS
162.04b
APP DOWNLOADS
25.26b
GAME DOWNLOADS
136.77b
Browse all apps that have ironSource integrated with our App Market Explorer.
12) ironSource Mediation Adapters
Out of all apps that use ad network SDKs 5% have ironSource Mediation Adapters integrated, covering 25% of app downloads in that sdk segment.
ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.
APP SHARE
5%
TOTAL APPS
90.47k
APPLICATIONS
47.67k
GAMES
42.8k
DOWNLOAD SHARE
25%
TOTAL DOWNLOADS
160.61b
APP DOWNLOADS
24.96b
GAME DOWNLOADS
135.66b
Browse all apps that have ironSource Mediation Adapters integrated with our App Market Explorer.
13) AppNext
Out of all apps that use ad network SDKs 3% have AppNext integrated, covering 1% of app downloads in that sdk segment.
Appnext is a leading mobile discovery platform SDK, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.
APP SHARE
3%
TOTAL APPS
54.11k
APPLICATIONS
49.2k
GAMES
4.91k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
7.23b
APP DOWNLOADS
6.04b
GAME DOWNLOADS
1.19b
Browse all apps that have AppNext integrated with our App Market Explorer.
14) MoPub by AppLovin
Out of all apps that use ad network SDKs 3% have MoPub by AppLovin integrated, covering 8% of app downloads in that sdk segment.
MoPub is an SDK that provides monetization solutions for mobile app publishers and developers around the globe.
APP SHARE
3%
TOTAL APPS
51.98k
APPLICATIONS
44.48k
GAMES
7.5k
DOWNLOAD SHARE
8%
TOTAL DOWNLOADS
53.59b
APP DOWNLOADS
33.23b
GAME DOWNLOADS
20.37b
Browse all apps that have MoPub by AppLovin integrated with our App Market Explorer.
15) Vungle
Out of all apps that use ad network SDKs 3% have Vungle integrated, covering 24% of app downloads in that sdk segment.
Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.
APP SHARE
3%
TOTAL APPS
46.6k
APPLICATIONS
14.67k
GAMES
31.93k
DOWNLOAD SHARE
24%
TOTAL DOWNLOADS
152.77b
APP DOWNLOADS
26.94b
GAME DOWNLOADS
125.82b
Browse all apps that have Vungle integrated with our App Market Explorer.
16) Chartboost
Out of all apps that use ad network SDKs 2% have Chartboost integrated, covering 11% of app downloads in that sdk segment.
Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.
APP SHARE
2%
TOTAL APPS
40.05k
APPLICATIONS
8.69k
GAMES
31.36k
DOWNLOAD SHARE
11%
TOTAL DOWNLOADS
72.67b
APP DOWNLOADS
9.79b
GAME DOWNLOADS
62.89b
Browse all apps that have Chartboost integrated with our App Market Explorer.
17) InMobi Mobile Ads
Out of all apps that use ad network SDKs 2% have InMobi Mobile Ads integrated, covering 17% of app downloads in that sdk segment.
InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.
APP SHARE
2%
TOTAL APPS
33.23k
APPLICATIONS
12.74k
GAMES
20.49k
DOWNLOAD SHARE
17%
TOTAL DOWNLOADS
109.45b
APP DOWNLOADS
32.57b
GAME DOWNLOADS
76.89b
Browse all apps that have InMobi Mobile Ads integrated with our App Market Explorer.
18) Google Interactive Media Ads IMA
Out of all apps that use ad network SDKs 1% have Google Interactive Media Ads IMA integrated, covering 7% of app downloads in that sdk segment.
Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.
APP SHARE
1%
TOTAL APPS
30.15k
APPLICATIONS
28.08k
GAMES
2.08k
DOWNLOAD SHARE
7%
TOTAL DOWNLOADS
48.79b
APP DOWNLOADS
42.52b
GAME DOWNLOADS
6.27b
Browse all apps that have Google Interactive Media Ads IMA integrated with our App Market Explorer.
19) Pangle ByteDance TikTok UnionAD
Out of all apps that use ad network SDKs 1% have Pangle ByteDance TikTok UnionAD integrated, covering 13% of app downloads in that sdk segment.
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.
APP SHARE
1%
TOTAL APPS
29.56k
APPLICATIONS
10.95k
GAMES
18.62k
DOWNLOAD SHARE
13%
TOTAL DOWNLOADS
86.21b
APP DOWNLOADS
22.32b
GAME DOWNLOADS
63.88b
Browse all apps that have Pangle ByteDance TikTok UnionAD integrated with our App Market Explorer.
20) Tapjoy
Out of all apps that use ad network SDKs 1% have Tapjoy integrated, covering 10% of app downloads in that sdk segment.
Tapjoy is revolutionizing the mobile advertising and app monetization industry. We work with Advertisers to help them reach their ideal mobile audience through rewarded video ads and our offerwall.
APP SHARE
1%
TOTAL APPS
27.71k
APPLICATIONS
8.1k
GAMES
19.61k
DOWNLOAD SHARE
10%
TOTAL DOWNLOADS
64.09b
APP DOWNLOADS
10.68b
GAME DOWNLOADS
53.41b
Browse all apps that have Tapjoy integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
Are you looking for app publishers to adopt your SDK?
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