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Top Marketing Automation SDKs Used in Android Apps


Top SDKs


We here at 42matters have pulled together a list of the 10 most popular Marketing Automation SDKs leveraged by Android apps available on the Android app market. This list is based on our analysis of the millions of mobile applications – and over 1,200 SDKs integrated into them – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.


For app developers seeking a Marketing Automation SDK to leverage in their app, this list outlines the most trusted options. For SDK developers, it provides useful data on both competitors and potential customers. Finally, for market researchers, our list offers a tantalizing sample of the sort of market insights our technology can provide.

1) Intercom


Out of all apps that use marketing automation SDKs 42% have Intercom integrated, covering 4% of app downloads in that sdk segment.

Intercom is a Conversational Relationship Platform SDK that helps businesses build customer relationships through personalized, messenger-based experiences.

APP SHARE

42%

TOTAL APPS

36.58k

APPLICATIONS

36.54k

GAMES

48

DOWNLOAD SHARE

4%

TOTAL DOWNLOADS

2.4b

APP DOWNLOADS

2.36b

GAME DOWNLOADS

44.72m


Browse all apps that have Intercom integrated with our App Market Explorer.


2) Branch - Tune


Out of all apps that use marketing automation SDKs 24% have Branch - Tune integrated, covering 37% of app downloads in that sdk segment.

Branch - Tune is an SDK that helps you increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

APP SHARE

24%

TOTAL APPS

21.32k

APPLICATIONS

20.78k

GAMES

546

DOWNLOAD SHARE

37%

TOTAL DOWNLOADS

21.08b

APP DOWNLOADS

19.87b

GAME DOWNLOADS

1.2b


Browse all apps that have Branch - Tune integrated with our App Market Explorer.


3) WebEngage


Out of all apps that use marketing automation SDKs 16% have WebEngage integrated, covering 1% of app downloads in that sdk segment.

WebEngage is a full-stack Marketing Automation and Customer Data Platform SDK for consumer businesses. WebEngage helps you craft contextual and personalized campaigns to engage your users through Push Notifications, In-app Messages, SMS, Web Push, Emails, WhatsApp, Facebook and more!

APP SHARE

16%

TOTAL APPS

14.72k

APPLICATIONS

14.7k

GAMES

18

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

816.59m

APP DOWNLOADS

771.11m

GAME DOWNLOADS

45.47m


Browse all apps that have WebEngage integrated with our App Market Explorer.


4) Pushwoosh


Out of all apps that use marketing automation SDKs 6% have Pushwoosh integrated, covering 2% of app downloads in that sdk segment.

Pushwoosh is a cross-channel platform SDK designed to deliver push notifications, in-app messages, emails, and FB messages for customer engagement at every stage of your sales funnel.

APP SHARE

6%

TOTAL APPS

5.84k

APPLICATIONS

5.4k

GAMES

444

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

1.34b

APP DOWNLOADS

700.28m

GAME DOWNLOADS

635.6m


Browse all apps that have Pushwoosh integrated with our App Market Explorer.


5) Pendo


Out of all apps that use marketing automation SDKs 5% have Pendo integrated, covering <1% of app downloads in that sdk segment.

Pendo offers software that makes your software better. It helps you deliver better digital experiences for happier and more productive users, accelerate the adoption of software, and create incredible mobile experiences.

APP SHARE

5%

TOTAL APPS

5.06k

APPLICATIONS

5.06k

GAMES

0

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

110.29m

APP DOWNLOADS

110.29m

GAME DOWNLOADS

0


Browse all apps that have Pendo integrated with our App Market Explorer.


6) Adobe Marketing Cloud


Out of all apps that use marketing automation SDKs 4% have Adobe Marketing Cloud integrated, covering 11% of app downloads in that sdk segment.

The Adobe Marketing Cloud SDK, which now includes the Marketo Engagement Platform, allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases.

APP SHARE

4%

TOTAL APPS

3.67k

APPLICATIONS

3.59k

GAMES

85

DOWNLOAD SHARE

11%

TOTAL DOWNLOADS

6.68b

APP DOWNLOADS

6.02b

GAME DOWNLOADS

663.51m


Browse all apps that have Adobe Marketing Cloud integrated with our App Market Explorer.


7) LiveChat


Out of all apps that use marketing automation SDKs 4% have LiveChat integrated, covering <1% of app downloads in that sdk segment.

LiveChat offers a chat framework for innovative teams. This includes the building blocks of remarkable customer service experiences.

APP SHARE

4%

TOTAL APPS

3.61k

APPLICATIONS

3.59k

GAMES

20

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

555.48m

APP DOWNLOADS

515.96m

GAME DOWNLOADS

39.52m


Browse all apps that have LiveChat integrated with our App Market Explorer.


8) Sensor Data Analytics


Out of all apps that use marketing automation SDKs 3% have Sensor Data Analytics integrated, covering 3% of app downloads in that sdk segment.

Sensor Data Analytics offers big data analysis and marketing technology services. This includes all-channel data collection, full-domain user IDs, full-scene multi-dimensional data analysis, and accurate full-channel user reach that helps enterprises realize the digitization of full-process marketing.

APP SHARE

3%

TOTAL APPS

3.31k

APPLICATIONS

842

GAMES

2.46k

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

2.06b

APP DOWNLOADS

1.28b

GAME DOWNLOADS

787.12m


Browse all apps that have Sensor Data Analytics integrated with our App Market Explorer.


9) Braze Appboy


Out of all apps that use marketing automation SDKs 3% have Braze Appboy integrated, covering 23% of app downloads in that sdk segment.

Braze is a comprehensive customer engagement platform SDK that powers relevant and memorable experiences between consumers and the brands they love.

APP SHARE

3%

TOTAL APPS

2.82k

APPLICATIONS

2.67k

GAMES

145

DOWNLOAD SHARE

23%

TOTAL DOWNLOADS

13.49b

APP DOWNLOADS

11.33b

GAME DOWNLOADS

2.16b


Browse all apps that have Braze Appboy integrated with our App Market Explorer.


10) Pushy


Out of all apps that use marketing automation SDKs 2% have Pushy integrated, covering <1% of app downloads in that sdk segment.

Pushy offers lightning-fast, highly-reliable push notification delivery. This includes worldwide, cross-platform, and time-critical notifications.

APP SHARE

2%

TOTAL APPS

2.19k

APPLICATIONS

2.19k

GAMES

8

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

105.48m

APP DOWNLOADS

103.74m

GAME DOWNLOADS

1.74m


Browse all apps that have Pushy integrated with our App Market Explorer.


11) Salesforce Marketing Cloud


Out of all apps that use marketing automation SDKs 2% have Salesforce Marketing Cloud integrated, covering 4% of app downloads in that sdk segment.

Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It enables you to build customer relationships for life with data-first digital marketing.

APP SHARE

2%

TOTAL APPS

1.77k

APPLICATIONS

1.75k

GAMES

16

DOWNLOAD SHARE

4%

TOTAL DOWNLOADS

2.66b

APP DOWNLOADS

2.65b

GAME DOWNLOADS

7.27m


Browse all apps that have Salesforce Marketing Cloud integrated with our App Market Explorer.


12) Adobe Experience Platform


Out of all apps that use marketing automation SDKs 1% have Adobe Experience Platform integrated, covering 7% of app downloads in that sdk segment.

Adobe Experience Platform helps you put your data to work in real time. It is an open system that transforms all your data — Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel.

APP SHARE

1%

TOTAL APPS

1.48k

APPLICATIONS

1.47k

GAMES

7

DOWNLOAD SHARE

7%

TOTAL DOWNLOADS

3.95b

APP DOWNLOADS

3.93b

GAME DOWNLOADS

12.69m


Browse all apps that have Adobe Experience Platform integrated with our App Market Explorer.


13) Apptentive


Out of all apps that use marketing automation SDKs <1% have Apptentive integrated, covering 2% of app downloads in that sdk segment.

Apptentive is a mobile customer feedback SDK that helps companies listen to, engage with, and retain their customers.

APP SHARE

<1%

TOTAL APPS

731

APPLICATIONS

710

GAMES

21

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

1.26b

APP DOWNLOADS

1.23b

GAME DOWNLOADS

28.98m


Browse all apps that have Apptentive integrated with our App Market Explorer.


14) Wootric


Out of all apps that use marketing automation SDKs <1% have Wootric integrated, covering <1% of app downloads in that sdk segment.

Wootric enables you to take action to drive customer-centricity. It’s a fast, easy, powerful approach to experience improvement. An easy way to improve onboarding, enhance product experience, support customer interactions, and heighten pre-renewal relationships —- the key touchpoints for digital product success.

APP SHARE

<1%

TOTAL APPS

642

APPLICATIONS

641

GAMES

1

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

200.29m

APP DOWNLOADS

200.27m

GAME DOWNLOADS

22.75k


Browse all apps that have Wootric integrated with our App Market Explorer.


15) AppDynamics


Out of all apps that use marketing automation SDKs <1% have AppDynamics integrated, covering 2% of app downloads in that sdk segment.

AppDynamics is an application performance monitoring SDK that uses machine learning and artificial intelligence (AI) to provide real-time visibility and insight into IT environments.

APP SHARE

<1%

TOTAL APPS

598

APPLICATIONS

581

GAMES

17

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

1.15b

APP DOWNLOADS

1.15b

GAME DOWNLOADS

1.85m


Browse all apps that have AppDynamics integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


Are you looking for app publishers to adopt your SDK?

App Market Explorer gives you the ability to find and qualify new leads. Identify your ideal publisher by browsing for compatible applications and filtering by what SDKs are integrated, number of downloads, ratings, country, etc. Learn more...


Are you looking for data-rich insights into the app market?

App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...


Are you looking for an SDK to leverage in your app?

In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...