Vietnam Mobile App Statistics 2024
Last update: 16 Mar 2024 CET
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Vietnam Mobile App Market Statistics 2024 for Android

Which Vietnamese apps would you like to explore?

The population of Vietnam is a hair below 100 million. Roughly 70% are of working age, 40% are under 25, and 24% are members of the millennial generational bracket. Moreover, over half the country are connected to Wi-Fi, and half of that number are mobile internet users. In other words, Vietnam is large, young, and increasingly tech-savvy. Nowhere is this more apparent than in their mobile app market, which has already established itself as one of the most productive in Asia.

In this article, we provide a number of detailed app statistics and insights from the Vietnamese Android app market. We cover a number of topics, including how many Vietnamese app publishers are active on Google Play StoreGoogle Play, how many apps they have released, and how Vietnamese apps have performed compared to the global average. The data is aggregated based on address, meaning only app publishers with valid Vietnamese addresses listed on Google Play have been considered.

Vietnam Mobile App Market Statistics in 2024 for Android image

App Market Overview: Vietnamese Mobile Apps on Google Play

Discover how prevalent Vietnamese mobile Apps and App publishers are on Google Play StoreGoogle Play. For an overview of the latest stats and insights, visit the pages below!

App Ratings: Vietnamese Mobile Apps

Vietnamese mobile Apps average 3.95
Stars icon
out of 5 stars.
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Apps Versus Games: Vietnam

73% of apps released by Vietnamese publishers are apps and 27% are games.
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How Do Vietnamese Mobile App Developers Monetize their Apps?

Vietnamese mobile App publishers Coin icon monetize their apps in the following ways:

  • 7% of Apps must be purchased.
  • 54% leverage mobile advertising.
  • 23% have in-app purchases.

Globally, however, mobile App publishers Coin icon monetize their apps like so:

  • 3% of Apps must be purchased.
  • 31% leverage mobile advertising.
  • 5% have in-app purchases.
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How Many Vietnamese Mobile Apps Are Available on Both iOS and Android?

28% of Vietnamese mobile App publishers have released Apps on both Google PlayGoogle Play and the iTunesApple App Store.
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The Most Popular SDKs and Android App Permissions

Explore the most common SDKs and permissions used by Vietnamese Android Apps. Uncover the top trending tools and access requirements within the industry.

Top Vietnamese Mobile App Developers Based on Downloads

Discover the Top icon top 10 Vietnamese mobile App publishers, based on total global downloads.
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Most Popular Mobile Apps: Vietnam

We’ve ranked the Trophy icon top Vietnamese mobile Apps from the most popular Google PlayGoogle Play categories, including Social, News, Travel, Shopping, Lifestyle, and Business. We also looked at Trophy icon the most popular and top grossing Vietnamese mobile Apps overall.

Get Even More Mobile App Market Intelligence!

The 42matters Explorer enables you to browse the global app market, with insight into publisher details, app metadata, performance metrics, technical insights, and more.

Our suite of APIs, file dumps, and other app and SDK intelligence tools can help you dig even deeper, with intelligence compiled from 12 leading mobile and connected TV (CTV) app stores, including Google Play, the Apple App Store, Amazon Appstore, Huawei AppGallery, Tencent App Store, Roku, Apple TV, Fire TV, Google TV, Samsung Smart TV Apps, the LG Content Store, and Vizio SmartCast Apps.

To learn more, set up a demo with our app market experts!

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