Amazon Appstore Statistics and Trends 2023
For this article, we leveraged our app intelligence solutions to analyze the current state of the Amazon Appstore. In particular, we looked at app and publisher data to identify a variety of emerging trends.
To demonstrate our findings, we’ve answered the following questions about 
Amazon Appstore.
- How many apps are available on the Amazon Appstore?
- How many publishers have released apps on the Amazon Appstore?
- What is the distribution of free versus paid apps on the Amazon Appstore?
- What is the distribution of apps by category?
- How many apps are released on the Amazon Appstore per day, per week, and per month?
- What is the average rating of Amazon apps?
- How much do Amazon apps cost?
To learn even more about the Amazon Appstore, reach out to our team!
Data Source: 42matters
At 42matters, we take a holistic approach to mobile and connected TV (CTV) app intelligence. We track app metadata, performance metrics, technical specifications, strategic insights, and more. If you would like to leverage our data for your own products, processes, or research, you can access it via our APIs, File Dumps, Explorer, SDK Explorer, and App Watchlist.
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History of the Amazon Appstore
Amazon is one of the most successful tech companies in history. Primarily known for their focus on e-commerce, the tech giant has since expanded its horizons to such markets as cloud computing, artificial intelligence, and digital streaming.
In 2011, following the success of companies like Google and Apple in the digital entertainment and mobile application space, Amazon launched the Amazon Appstore. Serving Android- and Fire OS-enabled devices, such as the Kindle Fire tablet and a host of BlackBerry products, the Amazon Appstore now boasts a massive catalog of mobile apps and games.
Want to learn about other app stores? Click here!
How many apps are available on the Amazon Appstore?
Amazon Appstore Apps
823,422The Amazon Appstore is one of the most popular mobile app vendors on the planet, offering 823,422 apps.
Find out how many apps are available on other app stores.How many publishers have released apps on the Amazon Appstore?
PublishersTo date, 174,081 app publishers have published apps on the Amazon Appstore.
Find out how many app publishers are active on other app stores.What is the distribution of free versus paid on the Amazon Appstore?
There are 675,149 free apps on the Amazon Appstore and 148,273 that must be purchased. However, it should be noted that many free apps require subscriptions or otherwise offer in-app purchases.
What is the distribution of apps by category?
Drilling down a bit deeper, apps available on the Amazon Appstore are divided into 268 categories. We’ve calculated the distribution of Amazon apps by category:
Amazon Appstore Categories
Total categories: See All 268 Categories
How many apps are released on the Amazon Appstore per day?
Apps Published per Day (Avg.)An average of 120 new apps are released on the Amazon Appstore per day.
How many apps are released on the Amazon Appstore per week?
Apps Published Last WeekLast week, 1,064 apps were published to the Amazon Appstore. The chart to the left depicts publication statistics for the last three weeks.
How many apps are released on the Amazon Appstore per month?
Apps Published Last MonthLast month, 3,599 apps were added to the Amazon Appstore. The chart to the left shows publication trends over the last three months.
What is the average rating of Amazon apps?
- 236,55028.73%
Out of 823,422 Amazon apps.
- 586,87271.27%
Out of 823,422 Amazon apps.
Currently, 236,550 Amazon apps have been rated by users, while 586,872 have not yet been rated. The chart below shows the distribution of app ratings on the Amazon Appstore.
How much do Amazon Appstore apps cost?
While the vast majority of Amazon apps are free to download, many need to be purchased. Typically, paid Amazon apps cost <$1. Below, we've plotted the price distribution of paid apps for those costing up to USD $10.00:
