42 Connected TV (CTV) Stats That Matter in 2021

Over the last decade or so, the rise of digital streaming, smart TV, and connected TV (CTV) platforms like Roku, Apple TV, Fire TV, and others has caused a seismic realignment in the entertainment industry. So, with people abandoning traditional cable providers in ever-growing numbers, we’ve curated a list of 42 CTV statistics that matter in 2021.

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Connected TV (CTV) Statistics

  1. By 2023, it is expected that 82% of American households will be using CTVs, with 44 percent cutting linear TV altogether. (Innovid)
  2. Already, over 50% of individuals in the United States, Germany, Denmark, Sweden, Norway, and Finland have access to smart TVs in their households. Norway takes the top spot, boasting 75% penetration. (Statista)
  3. The CTV advertising spend in the United States was approximately 8.11 billion U.S. dollars in 2020. However, it’s expected to rise to 11.36 billion U.S. dollars in 2021 and 18.29 billion U.S. dollars by 2024. (eMarketer)
  4. In the span of just one year, the CTV ad impression share increased by 178 percent, overtaking desktop to account for approximately one-third of all digital impressions. (Innovid)
  5. The number of CTV apps available on the Roku Channel Store, Apple TV tvOS App Store, and Amazon Fire TV increased by over 38% year-over-year in 2020. (42matters)

Applications per CTV Store

As of May 31st, 2021, there were...

  1. 24,941 apps available on the Roku Channel Store. (42matters)
  2. 14,718 apps available on the Apple TV tvOS App Store. (42matters)
  3. 12,056 apps available on Amazon Fire TV. (42matters)

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The Top Roku Channel Store Categories

The three most popular categories on the Roku Channel Store, as of May 31st, 2021, are...

  1. Faith-based, with 4,727 apps, including 4,719 free apps and 8 paid apps. (42matters)
  2. Movies & TV, with 4,012 apps, including 3,810 free apps and 202 paid apps. (42matters)
  3. Apps, with 1,799 apps, including 1,696 free apps and 103 paid apps. (42matters)

1. 42 Connected TV (CTV) Stats That Matter in 2021

The Top Apple TV tvOS App Store Categories

The three most popular categories on the Apple TV tvOS App Store, as of May 31st, 2021, are...

  1. Entertainment, with 2,922 apps, including 2,445 free apps and 477 paid apps. (42matters)
  2. Games, with 2,475 apps, including 1,317 free apps and 1,158 paid apps. (42matters)
  3. Lifestyle, with 2,178 apps, including 2,041 free apps and 137 paid apps. (42matters)

2. 42 Connected TV (CTV) Stats That Matter in 2021r in 2021.

The Top Amazon Fire TV Categories

The three most popular categories on Amazon Fire TV, as of May 31st, 2021, are...

  1. Movies & TV, with 2,422 apps, including 2,374 free apps and 48 paid apps. (42matters)
  2. Lifestyle, with 1,954 apps, including 1,850 free apps and 104 paid apps. (42matters)
  3. Games, with 1,678 apps, including 797 free apps and 881 paid apps. (42matters)

3. 42 Connected TV (CTV) Stats That Matter in 2021

The Top Five Roku Apps (Based on Ratings)

The top rated apps available on the Roku Channel Store, as of January 2021, are...

  1. Netflix with 3,798,612 ratings. (42matters)
  2. YouTube with 1,660,887 ratings. (42matters)
  3. Hulu with 832,732 ratings. (42matters)
  4. Prime Video with 793,652 ratings. (42matters)
  5. Sling TV with 384,972 ratings. (42matters)

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The Top Five tvOS Apps (Based on Ratings)

The top rated apps available on the Apple TV tvOS App Store, as of January 2021, are...

  1. Disney Crossy Road with 151,484 ratings. (42matters)
  2. Fish Food Frenzy Fun with 100,443 ratings. (42matters)
  3. Weather Live - Local Forecast with 97,487 ratings. (42matters)
  4. Arlo Legacy with 78,454 ratings. (42matters)
  5. YouTube: Watch, Listen, Stream with 17,721 ratings. (42matters)

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The Top Five Fire TV Apps (Based on Ratings)

The top rated apps available on Amazon Fire TV, as of January 2021, are...

  1. YouTube with 584,928 ratings. (42matters)
  2. Disney Plus with 522,647 ratings. (42matters)
  3. Downloader with 208,437 ratings. (42matters)
  4. Pluto TV - It’s Free TV with 201,242 ratings. (42matters)
  5. Tubi - Watch Free Movies & TV Shows with 175,932 ratings. (42matters)

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The Top CTV Stores (Based on Monthly Active Users)

The top five CTV devices based on MAU in the United States...

  1. Smart TVs, with 119 million users. (Statista)
  2. Roku, with 93.4 million users. (Statista)
  3. Connected Game Consoles, with 72.6 million users. (Statista)
  4. Amazon Fire TV, with 69.7 million users. (Statista)
  5. Google Chromecast, with 33.7 million users. (Statista)

The Top CTV Stores (Based on Streaming Hours)

The top five CTV devices based on share of streaming hours are...

  1. Roku, with 48%. (eMarketer)
  2. Amazon Fire TV, with 28%. (eMarketer)
  3. Apple TV, with 8.5%. (eMarketer)
  4. Google Chromecast, with 6.8%. (eMarketer)
  5. Android TV, with 5.5%. (eMarketer)

More App Insights and App Market Intelligence from 42matters

At 42matters, we provide app data, insights, and analytics via a host of useful APIs, file dumps, the 42matters SDK Explorer, and the 42matters Explorer.

We also offer file dumps for Connected TV (CTV) apps that provide insight into the Roku Channel Store, Apple TV tvOS App Store, Amazon Fire TV, Samsung Smart TV Apps, the LG Content Store, and Vizio SmartCast Apps.

To learn more, schedule a meeting with one of our app market experts. We’ll walk you through everything.