The latest intelligence from the world of mobile and connected TV (CTV) apps.
Revenue protection tips for supply-side platforms. How SSPs can use app data for inventory management, churn reduction, sales optimization, and more.
An interview with attribution and analytics company Kochava. Kochava recently won our Category Leader Badge, recognizing it as a top Attribution SDK.
Revenue protection tips for mobile and CTV supply-side platforms. How SSPs can use app, SDK, and app-ads.txt data to monitor the competitive landscape.
Introducing Roku app download estimates! The Explorer is the first platform of its kind to offer download insights for connected TV (CTV) apps.
Revenue protection tips for mobile and CTV supply-side platforms. How SSPs can use app, SDK, and app-ads.txt data to optimize the sales process.
REPORT: The State of app-ads.txt 20243 min read
In “The State of app-ads.txt 2024” we reveal app-ads.txt usage across 12 app stores, the top mobile and connected TV (CTV) advertising partners, and more.
Announcing SDK badge winners for the second quarter of 2024! We’ve awarded the top mobile SDKs across 32 SDK categories. See if your SDK won!
Revenue protection tips for mobile and CTV supply-side platforms. How SSPs can use app, SDK, and app-ads.txt data to combat customer churn.
NEW: Publisher Metadata File Dump3 min read
Introducing the Publisher Metadata file dump! Use it to query app publishers and review their entire portfolio of Android and iOS apps.
Revenue protection tips for mobile & CTV supply-side platforms. How SSPs can use app, SDK, & app-ads.txt data to improve inventory management.
Download our playbook for increasing your connected TV (CTV) app inventory. Identify best-fit CTV app publishers to offer high-value CTV ad placements.
Download our SDK playbook to get app publisher leads. Learn how UXCam, a top app analytics company, used 42matters to supercharge lead generation.
Introducing account-based marketing for Mobile SDK developers. Learn about the benefits of ABM and the top tips, tricks, and tools for SDK developers.
Account-based marketing (ABM) is taking the mobile and CTV world by storm. Here’s how to access 2.1+ million app publisher leads and bolster ABM.
Meet 42matters at MWC24 Barcelona!3 min read
42matters is heading back to Mobile World Congress in Barcelona! We’re available to chat about supercharging your business with mobile and CTV app intelligence!
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