Italy Mobile App Statistics 2024
Last update: 16 Mar 2024 CET
Italian flag iconPlay Store icon

Italy Mobile App Market Statistics 2024 for Android

Which Italian apps would you like to explore?

Italy has one of the strongest mobile app markets in Europe. Furthermore, Milan and Rome – Italy’s most industrious cities – are two of the most productive cities in the world when it comes to mobile app development. While the big Telecom companies, Telecom Italia and Wind Tre, have established themselves as permanent fixtures in the market, smaller outlets like Sangiorgi Srl and WB Development Team have carved out impressive niches.

In this article, we provide a number of detailed app statistics and insights from the Italian Android app market. We cover a number of topics, including how many Italian app publishers are active on Google Play StoreGoogle Play, how many apps they have released, and how Italian apps have performed compared to the global average. The data is aggregated based on address, meaning only app publishers with valid Italian addresses listed on Google Play have been considered.

Italy Mobile App Market Statistics in 2024 for Android image

App Market Overview: Italian Mobile Apps on Google Play

Discover how prevalent Italian mobile Apps and App publishers are on Google Play StoreGoogle Play. For an overview of the latest stats and insights, visit the pages below!

App Ratings: Italian Mobile Apps

Italian mobile Apps average 3.45
Stars icon
out of 5 stars.
Learn more

Apps Versus Games: Italy

91% of apps released by Italian publishers are apps and 9% are games.
Learn more

How Do Italian Mobile App Developers Monetize their Apps?

Italian mobile App publishers Coin icon monetize their apps in the following ways:

  • 7% of Apps must be purchased.
  • 18% leverage mobile advertising.
  • 6% have in-app purchases.

Globally, however, mobile App publishers Coin icon monetize their apps like so:

  • 3% of Apps must be purchased.
  • 31% leverage mobile advertising.
  • 5% have in-app purchases.
Learn more

How Many Italian Mobile Apps Are Available on Both iOS and Android?

54% of Italian mobile App publishers have released Apps on both Google PlayGoogle Play and the iTunesApple App Store.
Learn more

The Most Popular SDKs and Android App Permissions

Explore the most common SDKs and permissions used by Italian Android Apps. Uncover the top trending tools and access requirements within the industry.

Top Italian Mobile App Developers Based on Downloads

Discover the Top icon top 10 Italian mobile App publishers, based on total global downloads.
Learn more

Most Popular Mobile Apps: Italy

We’ve ranked the Trophy icon top Italian mobile Apps from the most popular Google PlayGoogle Play categories, including Social, News, Travel, Shopping, Lifestyle, and Business. We also looked at Trophy icon the most popular and top grossing Italian mobile Apps overall.

Get Even More Mobile App Market Intelligence!

The 42matters Explorer enables you to browse the global app market, with insight into publisher details, app metadata, performance metrics, technical insights, and more.

Our suite of APIs, file dumps, and other app and SDK intelligence tools can help you dig even deeper, with intelligence compiled from 12 leading mobile and connected TV (CTV) app stores, including Google Play, the Apple App Store, Amazon Appstore, Huawei AppGallery, Tencent App Store, Roku, Apple TV, Fire TV, Google TV, Samsung Smart TV Apps, the LG Content Store, and Vizio SmartCast Apps.

To learn more, set up a demo with our app market experts!

Country apps iconsCountry apps icons