United Kingdom Mobile App Market Statistics 2023 for Android
The United Kingdom’s mobile app market is one of the five most important to consider when targeting the English-speaking population. Besides being one of the top startup locations in Europe, it’s also home to some of the most well-known app publishers in the world, including Spotify, SwiftKey, and Badoo.<br/><br/>We at 42matters have leveraged our app intelligence tools to analyze the U.K.’s mobile app economy. In particular, we’ve focused on Android apps available on Google Play that were published by app publishers with valid British addresses.
In this article, we provide a number of detailed app statistics and insights from the United Kingdom Android app market. We cover a number of topics, including how many British app publishers are active on Google Play, how many apps they have released, and how British apps have performed compared to the global average. The data is aggregated based on address, meaning only app publishers with valid British addresses listed on Google Play have been considered.
App Market Overview: British Mobile Apps on Google Play
App Ratings: British Mobile Apps
Apps Versus Games: United Kingdom
How Do British Mobile App Developers Monetize their Apps?
British mobile App publishers monetize their apps in the following ways:
- 8% of Apps must be purchased.
- 19% leverage mobile advertising.
- 12% have in-app purchases.
Globally, however, mobile App publishers monetize their apps like so:
- 3% of Apps must be purchased.
- 34% leverage mobile advertising.
- 4% have in-app purchases.
How Many British Mobile Apps Are Available on Both iOS and Android?
The Most Popular SDKs and Android App Permissions
Top British Mobile App Developers Based on Downloads
Most Popular Mobile Apps: United Kingdom
- Most Popular Mobile Apps: United Kingdom
- Top Grossing Mobile Apps: United Kingdom
- Most Popular Social Apps: United Kingdom
- Most Popular News Apps: United Kingdom
- Most Popular Travel Apps: United Kingdom
- Most Popular Shopping Apps: United Kingdom
- Most Popular Lifestyle Apps: United Kingdom
- Most Popular Business Apps: United Kingdom
Get Even More Mobile App Market Intelligence!
The 42matters Explorer enables you to browse the global app market, with insight into publisher details, app metadata, performance metrics, technical insights, and more.
Our suite of APIs, file dumps, and other app and SDK intelligence tools can help you dig even deeper, with intelligence compiled from 12 leading mobile and connected TV (CTV) app stores, including Google Play, the Apple App Store, Amazon Appstore, Huawei AppGallery, Tencent App Store, Roku, Apple TV, Fire TV, Google TV, Samsung Smart TV Apps, the LG Content Store, and Vizio SmartCast Apps.
To learn more, set up a demo with our app market experts!