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Top 15 Analytics SDKs Used in Android Apps


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We at 42matters have run the numbers and determined the 15 most widely leveraged analytics SDKs available on the Android app market. In order to compile our rankings, we used our technology to analyze the millions of mobile applications, and the 1,200+ SDKs integrated into them, that constitute the Google Play Store inventory. This data also gives readers a sneak peak into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.


The intended purpose of this article is to assist app builders in their search for the perfect analytics SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. Furthermore, this list provides market researchers with an intriguing look at the prolific and highly malleable data collected by our technology.

1) Google Firebase


Out of all apps that use analytics SDKs 92% have Google Firebase integrated, covering 94% of app downloads in that sdk segment.

Firebase is Google's mobile platform SDK that helps you quickly develop high-quality apps and grow your business.

APP SHARE

92%

TOTAL APPS

2.18m

APPLICATIONS

1.9m

GAMES

283.63k

DOWNLOAD SHARE

94%

TOTAL DOWNLOADS

834.43b

APP DOWNLOADS

576.21b

GAME DOWNLOADS

258.22b


Browse all apps that have Google Firebase integrated with our App Market Explorer.


2) Firebase Crashlytics Fabric


Out of all apps that use analytics SDKs 21% have Firebase Crashlytics Fabric integrated, covering 35% of app downloads in that sdk segment.

Firebase Crashlytics is an app that helps you track, prioritize, and fix stability issues that erode app quality, in realtime. Spend less time triaging and troubleshooting crashes and more time building app features that delight users.

APP SHARE

21%

TOTAL APPS

500.98k

APPLICATIONS

469.57k

GAMES

31.41k

DOWNLOAD SHARE

35%

TOTAL DOWNLOADS

313.5b

APP DOWNLOADS

210.37b

GAME DOWNLOADS

103.12b


Browse all apps that have Firebase Crashlytics Fabric integrated with our App Market Explorer.


3) Google Analytics


Out of all apps that use analytics SDKs 15% have Google Analytics integrated, covering 23% of app downloads in that sdk segment.

The Google Analytics SDK lets you measure your advertising ROI as well as track your Flash, video, and social networking sites, and applications.

APP SHARE

15%

TOTAL APPS

368.94k

APPLICATIONS

327.14k

GAMES

41.8k

DOWNLOAD SHARE

23%

TOTAL DOWNLOADS

205.8b

APP DOWNLOADS

160.5b

GAME DOWNLOADS

45.3b


Browse all apps that have Google Analytics integrated with our App Market Explorer.


4) IAB OM Open Measurement OMSDK


Out of all apps that use analytics SDKs 5% have IAB OM Open Measurement OMSDK integrated, covering 20% of app downloads in that sdk segment.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).

APP SHARE

5%

TOTAL APPS

141.08k

APPLICATIONS

88.73k

GAMES

52.34k

DOWNLOAD SHARE

20%

TOTAL DOWNLOADS

184.34b

APP DOWNLOADS

51.42b

GAME DOWNLOADS

132.93b


Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.


5) Fabric Answers


Out of all apps that use analytics SDKs 5% have Fabric Answers integrated, covering 3% of app downloads in that sdk segment.

The Google Analytics SDK provides the same features you had in Fabric, and also allows you to integrate your events data with other services in Firebase, such as Firebase Crashlytics and Firebase Cloud Messaging.

APP SHARE

5%

TOTAL APPS

140.81k

APPLICATIONS

133.29k

GAMES

7.52k

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

31.8b

APP DOWNLOADS

23.28b

GAME DOWNLOADS

8.51b


Browse all apps that have Fabric Answers integrated with our App Market Explorer.


6) Flurry Analytics


Out of all apps that use analytics SDKs 5% have Flurry Analytics integrated, covering 5% of app downloads in that sdk segment.

The Flurry Analytics SDK provides you with the tools and resources you need to gain a deep level of understanding about your users’ behavior in your apps. Set up advanced analysis of complex events, with metrics, segments, and funnels to better track your users’ habits and performance.

APP SHARE

5%

TOTAL APPS

133.66k

APPLICATIONS

124.44k

GAMES

9.21k

DOWNLOAD SHARE

5%

TOTAL DOWNLOADS

50.68b

APP DOWNLOADS

26.26b

GAME DOWNLOADS

24.43b


Browse all apps that have Flurry Analytics integrated with our App Market Explorer.


7) React Native Firebase by Invertase


Out of all apps that use analytics SDKs 3% have React Native Firebase by Invertase integrated, covering <1% of app downloads in that sdk segment.



APP SHARE

3%

TOTAL APPS

89.8k

APPLICATIONS

88.65k

GAMES

1.15k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

6.97b

APP DOWNLOADS

6.68b

GAME DOWNLOADS

297.73m


Browse all apps that have React Native Firebase by Invertase integrated with our App Market Explorer.


8) Yandex AppMetrica


Out of all apps that use analytics SDKs 2% have Yandex AppMetrica integrated, covering 3% of app downloads in that sdk segment.

Yandex AppMetrica is the all-in-one install attribution, app analytics, and marketing platform. It's free and unlimited.

APP SHARE

2%

TOTAL APPS

59.44k

APPLICATIONS

34.58k

GAMES

24.86k

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

34.6b

APP DOWNLOADS

13.94b

GAME DOWNLOADS

20.66b


Browse all apps that have Yandex AppMetrica integrated with our App Market Explorer.


9) Amplitude


Out of all apps that use analytics SDKs 2% have Amplitude integrated, covering 1% of app downloads in that sdk segment.

Amplitude is a product intelligence platform SDK that helps teams convert, engage, and retain customers.

APP SHARE

2%

TOTAL APPS

59.05k

APPLICATIONS

53.99k

GAMES

5.06k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

13.47b

APP DOWNLOADS

8.55b

GAME DOWNLOADS

4.93b


Browse all apps that have Amplitude integrated with our App Market Explorer.


10) AppsFlyer


Out of all apps that use analytics SDKs 2% have AppsFlyer integrated, covering 17% of app downloads in that sdk segment.

AppsFlyer is a SaaS mobile marketing analytics and attribution SDK. It offers accurate data, a customer-centric approach, and privacy by design. Add AppsFlyer to Android apps to measure app installs, in-app events, media sources, and more.

APP SHARE

2%

TOTAL APPS

55.83k

APPLICATIONS

28.77k

GAMES

27.06k

DOWNLOAD SHARE

17%

TOTAL DOWNLOADS

155.28b

APP DOWNLOADS

83.99b

GAME DOWNLOADS

71.29b


Browse all apps that have AppsFlyer integrated with our App Market Explorer.


11) Moat


Out of all apps that use analytics SDKs 2% have Moat integrated, covering 8% of app downloads in that sdk segment.

The Moat SDK offers real-time, multi-platform, and actionable marketing analytics.

APP SHARE

2%

TOTAL APPS

53.77k

APPLICATIONS

25.2k

GAMES

28.57k

DOWNLOAD SHARE

8%

TOTAL DOWNLOADS

75.31b

APP DOWNLOADS

27.72b

GAME DOWNLOADS

47.59b


Browse all apps that have Moat integrated with our App Market Explorer.


12) AltBeacon by Radius Networks


Out of all apps that use analytics SDKs 1% have AltBeacon by Radius Networks integrated, covering <1% of app downloads in that sdk segment.

Radius Networks provides a machine-learning platform that offers location-based data and insights for the retail and e-commerce sectors.

APP SHARE

1%

TOTAL APPS

43.41k

APPLICATIONS

41.63k

GAMES

1.78k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

2.61b

APP DOWNLOADS

2.49b

GAME DOWNLOADS

121.18m


Browse all apps that have AltBeacon by Radius Networks integrated with our App Market Explorer.


13) Opencensus OpenTelemetry


Out of all apps that use analytics SDKs 1% have Opencensus OpenTelemetry integrated, covering 1% of app downloads in that sdk segment.

Opencensus OpenTelemetry is an SDK that makes robust, portable telemetry a built-in feature of cloud-native software.

APP SHARE

1%

TOTAL APPS

38.16k

APPLICATIONS

36.92k

GAMES

1.24k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

15.75b

APP DOWNLOADS

13.57b

GAME DOWNLOADS

2.17b


Browse all apps that have Opencensus OpenTelemetry integrated with our App Market Explorer.


14) Adjust


Out of all apps that use analytics SDKs 1% have Adjust integrated, covering 10% of app downloads in that sdk segment.

Adjust is the industry leader in mobile measurement and fraud prevention. By making marketing simpler, smarter, and more secure via the Adjust SDK, we empower data-driven marketers to succeed.

APP SHARE

1%

TOTAL APPS

35.05k

APPLICATIONS

12.42k

GAMES

22.63k

DOWNLOAD SHARE

10%

TOTAL DOWNLOADS

90.3b

APP DOWNLOADS

36.14b

GAME DOWNLOADS

54.16b


Browse all apps that have Adjust integrated with our App Market Explorer.


15) GameanAlytics


Out of all apps that use analytics SDKs 1% have GameanAlytics integrated, covering 2% of app downloads in that sdk segment.

GameanAlytics is an SDK that collects, visualizes, and understands your player data all in one platform.

APP SHARE

1%

TOTAL APPS

32.75k

APPLICATIONS

1.02k

GAMES

31.72k

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

26.2b

APP DOWNLOADS

852.95m

GAME DOWNLOADS

25.35b


Browse all apps that have GameanAlytics integrated with our App Market Explorer.


16) Segment


Out of all apps that use analytics SDKs 1% have Segment integrated, covering <1% of app downloads in that sdk segment.

The Segment SDK is a customer data platform (CDP) that helps you collect, clean, and control your customer data.

APP SHARE

1%

TOTAL APPS

32.4k

APPLICATIONS

31.94k

GAMES

468

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

4.55b

APP DOWNLOADS

4.49b

GAME DOWNLOADS

55.29m


Browse all apps that have Segment integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


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