We at 42matters have run the numbers and determined the 15 most widely leveraged analytics SDKs available on the Android app market. In order to compile our rankings, we used our technology to analyze the millions of mobile applications, and the 1,200+ SDKs integrated into them, that constitute the Google Play Store inventory. This data also gives readers a sneak peak into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.
The intended purpose of this article is to assist app builders in their search for the perfect analytics SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. Furthermore, this list provides market researchers with an intriguing look at the prolific and highly malleable data collected by our technology.
1) Google Firebase
Out of all apps that use analytics SDKs 93% have Google Firebase integrated, covering 95% of app downloads in that sdk segment.
Firebase is Google's mobile platform SDK that helps you quickly develop high-quality apps and grow your business.
APP SHARE
93%
TOTAL APPS
2.37m
APPLICATIONS
2.04m
GAMES
325.01k
DOWNLOAD SHARE
95%
TOTAL DOWNLOADS
953.45b
APP DOWNLOADS
654.1b
GAME DOWNLOADS
299.35b
Browse all apps that have Google Firebase integrated with our App Market Explorer.
2) Firebase Crashlytics Fabric
Out of all apps that use analytics SDKs 22% have Firebase Crashlytics Fabric integrated, covering 37% of app downloads in that sdk segment.
Firebase Crashlytics is an app that helps you track, prioritize, and fix stability issues that erode app quality, in realtime. Spend less time triaging and troubleshooting crashes and more time building app features that delight users.
APP SHARE
22%
TOTAL APPS
557.12k
APPLICATIONS
519.41k
GAMES
37.71k
DOWNLOAD SHARE
37%
TOTAL DOWNLOADS
371.98b
APP DOWNLOADS
242.33b
GAME DOWNLOADS
129.65b
Browse all apps that have Firebase Crashlytics Fabric integrated with our App Market Explorer.
3) Google Analytics
Out of all apps that use analytics SDKs 14% have Google Analytics integrated, covering 20% of app downloads in that sdk segment.
The Google Analytics SDK lets you measure your advertising ROI as well as track your Flash, video, and social networking sites, and applications.
APP SHARE
14%
TOTAL APPS
353.73k
APPLICATIONS
313.64k
GAMES
40.08k
DOWNLOAD SHARE
20%
TOTAL DOWNLOADS
201.59b
APP DOWNLOADS
158.55b
GAME DOWNLOADS
43.04b
Browse all apps that have Google Analytics integrated with our App Market Explorer.
4) IAB OM Open Measurement OMSDK
Out of all apps that use analytics SDKs 9% have IAB OM Open Measurement OMSDK integrated, covering 27% of app downloads in that sdk segment.
The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).
APP SHARE
9%
TOTAL APPS
249.03k
APPLICATIONS
167k
GAMES
82.03k
DOWNLOAD SHARE
27%
TOTAL DOWNLOADS
272.42b
APP DOWNLOADS
93.09b
GAME DOWNLOADS
179.33b
Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.
5) Flurry Analytics
Out of all apps that use analytics SDKs 5% have Flurry Analytics integrated, covering 5% of app downloads in that sdk segment.
The Flurry Analytics SDK provides you with the tools and resources you need to gain a deep level of understanding about your users’ behavior in your apps. Set up advanced analysis of complex events, with metrics, segments, and funnels to better track your users’ habits and performance.
APP SHARE
5%
TOTAL APPS
127.4k
APPLICATIONS
118.09k
GAMES
9.31k
DOWNLOAD SHARE
5%
TOTAL DOWNLOADS
54.64b
APP DOWNLOADS
27.03b
GAME DOWNLOADS
27.61b
Browse all apps that have Flurry Analytics integrated with our App Market Explorer.
6) Fabric Answers
Out of all apps that use analytics SDKs 4% have Fabric Answers integrated, covering 2% of app downloads in that sdk segment.
The Google Analytics SDK provides the same features you had in Fabric, and also allows you to integrate your events data with other services in Firebase, such as Firebase Crashlytics and Firebase Cloud Messaging.
APP SHARE
4%
TOTAL APPS
115.93k
APPLICATIONS
109.66k
GAMES
6.27k
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
29.49b
APP DOWNLOADS
22.13b
GAME DOWNLOADS
7.36b
Browse all apps that have Fabric Answers integrated with our App Market Explorer.
7) React Native Firebase by Invertase
Out of all apps that use analytics SDKs 4% have React Native Firebase by Invertase integrated, covering <1% of app downloads in that sdk segment.
APP SHARE
4%
TOTAL APPS
115.22k
APPLICATIONS
113.87k
GAMES
1.35k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
9.04b
APP DOWNLOADS
8.68b
GAME DOWNLOADS
356.17m
Browse all apps that have React Native Firebase by Invertase integrated with our App Market Explorer.
8) AppsFlyer
Out of all apps that use analytics SDKs 2% have AppsFlyer integrated, covering 17% of app downloads in that sdk segment.
AppsFlyer is a SaaS mobile marketing analytics and attribution SDK. It offers accurate data, a customer-centric approach, and privacy by design. Add AppsFlyer to Android apps to measure app installs, in-app events, media sources, and more.
APP SHARE
2%
TOTAL APPS
69.84k
APPLICATIONS
34.29k
GAMES
35.55k
DOWNLOAD SHARE
17%
TOTAL DOWNLOADS
179.36b
APP DOWNLOADS
94b
GAME DOWNLOADS
85.36b
Browse all apps that have AppsFlyer integrated with our App Market Explorer.
9) Amplitude
Out of all apps that use analytics SDKs 2% have Amplitude integrated, covering 1% of app downloads in that sdk segment.
Amplitude is a product intelligence platform SDK that helps teams convert, engage, and retain customers.
APP SHARE
2%
TOTAL APPS
64.52k
APPLICATIONS
56.79k
GAMES
7.74k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
15.44b
APP DOWNLOADS
10.04b
GAME DOWNLOADS
5.4b
Browse all apps that have Amplitude integrated with our App Market Explorer.
10) Yandex AppMetrica
Out of all apps that use analytics SDKs 2% have Yandex AppMetrica integrated, covering 4% of app downloads in that sdk segment.
Yandex AppMetrica is the all-in-one install attribution, app analytics, and marketing platform. It's free and unlimited.
APP SHARE
2%
TOTAL APPS
58.55k
APPLICATIONS
35.13k
GAMES
23.43k
DOWNLOAD SHARE
4%
TOTAL DOWNLOADS
40.74b
APP DOWNLOADS
18.72b
GAME DOWNLOADS
22.02b
Browse all apps that have Yandex AppMetrica integrated with our App Market Explorer.
11) Adjust
Out of all apps that use analytics SDKs 1% have Adjust integrated, covering 10% of app downloads in that sdk segment.
Adjust is the industry leader in mobile measurement and fraud prevention. By making marketing simpler, smarter, and more secure via the Adjust SDK, we empower data-driven marketers to succeed.
APP SHARE
1%
TOTAL APPS
47.17k
APPLICATIONS
16.42k
GAMES
30.75k
DOWNLOAD SHARE
10%
TOTAL DOWNLOADS
103.96b
APP DOWNLOADS
40.74b
GAME DOWNLOADS
63.22b
Browse all apps that have Adjust integrated with our App Market Explorer.
12) AltBeacon by Radius Networks
Out of all apps that use analytics SDKs 1% have AltBeacon by Radius Networks integrated, covering <1% of app downloads in that sdk segment.
Radius Networks provides a machine-learning platform that offers location-based data and insights for the retail and e-commerce sectors.
APP SHARE
1%
TOTAL APPS
42.71k
APPLICATIONS
40.49k
GAMES
2.22k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
1.79b
APP DOWNLOADS
1.71b
GAME DOWNLOADS
86.23m
Browse all apps that have AltBeacon by Radius Networks integrated with our App Market Explorer.
13) GameAnalytics
Out of all apps that use analytics SDKs 1% have GameAnalytics integrated, covering 3% of app downloads in that sdk segment.
GameanAlytics is an SDK that collects, visualizes, and understands your player data all in one platform.
APP SHARE
1%
TOTAL APPS
42.41k
APPLICATIONS
674
GAMES
41.74k
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
31.57b
APP DOWNLOADS
289.68m
GAME DOWNLOADS
31.28b
Browse all apps that have GameAnalytics integrated with our App Market Explorer.
14) CleverTap
Out of all apps that use analytics SDKs 1% have CleverTap integrated, covering 1% of app downloads in that sdk segment.
CleverTap is an SDK that combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform.
APP SHARE
1%
TOTAL APPS
41.11k
APPLICATIONS
41k
GAMES
107
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
14.22b
APP DOWNLOADS
13.64b
GAME DOWNLOADS
585.26m
Browse all apps that have CleverTap integrated with our App Market Explorer.
15) UXCam
Out of all apps that use analytics SDKs 1% have UXCam integrated, covering <1% of app downloads in that sdk segment.
UXCam is an experience analytics solution for mobile apps. The UXCam SDK captures every micro interaction on your app, allowing you to replay, analyze and optimize the User Experience.
APP SHARE
1%
TOTAL APPS
40.13k
APPLICATIONS
39.64k
GAMES
493
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
3.95b
APP DOWNLOADS
3.65b
GAME DOWNLOADS
302.28m
Browse all apps that have UXCam integrated with our App Market Explorer.
16) SafeDK
Out of all apps that use analytics SDKs 1% have SafeDK integrated, covering 5% of app downloads in that sdk segment.
SafeDK is an SDK management and marketplace for enterprises and mobile developers. It offers an infrastructure solution, which improves mobile apps' security, stability, and QoS by monitoring and controlling 3rd party tools integrated in the apps.
APP SHARE
1%
TOTAL APPS
37.82k
APPLICATIONS
15.64k
GAMES
22.18k
DOWNLOAD SHARE
5%
TOTAL DOWNLOADS
51.98b
APP DOWNLOADS
8.35b
GAME DOWNLOADS
43.63b
Browse all apps that have SafeDK integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
Are you looking for app publishers to adopt your SDK?
App Market Explorer gives you the ability to find and qualify new leads. Identify your ideal publisher by browsing for compatible applications and filtering by what SDKs are integrated, number of downloads, ratings, country, etc. Learn more...
Are you looking for data-rich insights into the app market?
App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...
Are you looking for an SDK to leverage in your app?
In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...