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Top 15 Analytics SDKs Used in Android Apps


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We at 42matters have run the numbers and determined the 15 most widely leveraged analytics SDKs available on the Android app market. In order to compile our rankings, we used our technology to analyze the millions of mobile applications, and the 1,200+ SDKs integrated into them, that constitute the Google Play Store inventory. This data also gives readers a sneak peak into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.


The intended purpose of this article is to assist app builders in their search for the perfect analytics SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. Furthermore, this list provides market researchers with an intriguing look at the prolific and highly malleable data collected by our technology.

1) Google Firebase


Out of all apps that use analytics SDKs 93% have Google Firebase integrated, covering 94% of app downloads in that sdk segment.

Firebase is Google's mobile platform SDK that helps you quickly develop high-quality apps and grow your business.

APP SHARE

93%

TOTAL APPS

2.34m

APPLICATIONS

2.02m

GAMES

311.69k

DOWNLOAD SHARE

94%

TOTAL DOWNLOADS

905.21b

APP DOWNLOADS

623.81b

GAME DOWNLOADS

281.39b


Browse all apps that have Google Firebase integrated with our App Market Explorer.


2) Firebase Crashlytics Fabric


Out of all apps that use analytics SDKs 21% have Firebase Crashlytics Fabric integrated, covering 36% of app downloads in that sdk segment.

Firebase Crashlytics is an app that helps you track, prioritize, and fix stability issues that erode app quality, in realtime. Spend less time triaging and troubleshooting crashes and more time building app features that delight users.

APP SHARE

21%

TOTAL APPS

535.15k

APPLICATIONS

500.22k

GAMES

34.93k

DOWNLOAD SHARE

36%

TOTAL DOWNLOADS

348b

APP DOWNLOADS

229.63b

GAME DOWNLOADS

118.37b


Browse all apps that have Firebase Crashlytics Fabric integrated with our App Market Explorer.


3) Google Analytics


Out of all apps that use analytics SDKs 14% have Google Analytics integrated, covering 21% of app downloads in that sdk segment.

The Google Analytics SDK lets you measure your advertising ROI as well as track your Flash, video, and social networking sites, and applications.

APP SHARE

14%

TOTAL APPS

363.22k

APPLICATIONS

322.24k

GAMES

40.98k

DOWNLOAD SHARE

21%

TOTAL DOWNLOADS

202.96b

APP DOWNLOADS

159.02b

GAME DOWNLOADS

43.94b


Browse all apps that have Google Analytics integrated with our App Market Explorer.


4) IAB OM Open Measurement OMSDK


Out of all apps that use analytics SDKs 9% have IAB OM Open Measurement OMSDK integrated, covering 26% of app downloads in that sdk segment.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).

APP SHARE

9%

TOTAL APPS

236.18k

APPLICATIONS

162.11k

GAMES

74.06k

DOWNLOAD SHARE

26%

TOTAL DOWNLOADS

248.52b

APP DOWNLOADS

82.26b

GAME DOWNLOADS

166.26b


Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.


5) Flurry Analytics


Out of all apps that use analytics SDKs 5% have Flurry Analytics integrated, covering 5% of app downloads in that sdk segment.

The Flurry Analytics SDK provides you with the tools and resources you need to gain a deep level of understanding about your users’ behavior in your apps. Set up advanced analysis of complex events, with metrics, segments, and funnels to better track your users’ habits and performance.

APP SHARE

5%

TOTAL APPS

129.09k

APPLICATIONS

119.62k

GAMES

9.47k

DOWNLOAD SHARE

5%

TOTAL DOWNLOADS

55.66b

APP DOWNLOADS

27.5b

GAME DOWNLOADS

28.16b


Browse all apps that have Flurry Analytics integrated with our App Market Explorer.


6) Fabric Answers


Out of all apps that use analytics SDKs 5% have Fabric Answers integrated, covering 3% of app downloads in that sdk segment.

The Google Analytics SDK provides the same features you had in Fabric, and also allows you to integrate your events data with other services in Firebase, such as Firebase Crashlytics and Firebase Cloud Messaging.

APP SHARE

5%

TOTAL APPS

128.22k

APPLICATIONS

121.44k

GAMES

6.79k

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

30.3b

APP DOWNLOADS

22.68b

GAME DOWNLOADS

7.62b


Browse all apps that have Fabric Answers integrated with our App Market Explorer.


7) React Native Firebase by Invertase


Out of all apps that use analytics SDKs 4% have React Native Firebase by Invertase integrated, covering <1% of app downloads in that sdk segment.



APP SHARE

4%

TOTAL APPS

102.83k

APPLICATIONS

101.56k

GAMES

1.28k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

8.24b

APP DOWNLOADS

7.91b

GAME DOWNLOADS

331.04m


Browse all apps that have React Native Firebase by Invertase integrated with our App Market Explorer.


8) AppsFlyer


Out of all apps that use analytics SDKs 2% have AppsFlyer integrated, covering 17% of app downloads in that sdk segment.

AppsFlyer is a SaaS mobile marketing analytics and attribution SDK. It offers accurate data, a customer-centric approach, and privacy by design. Add AppsFlyer to Android apps to measure app installs, in-app events, media sources, and more.

APP SHARE

2%

TOTAL APPS

65.67k

APPLICATIONS

32.83k

GAMES

32.84k

DOWNLOAD SHARE

17%

TOTAL DOWNLOADS

168.37b

APP DOWNLOADS

89.66b

GAME DOWNLOADS

78.7b


Browse all apps that have AppsFlyer integrated with our App Market Explorer.


9) Amplitude


Out of all apps that use analytics SDKs 2% have Amplitude integrated, covering 1% of app downloads in that sdk segment.

Amplitude is a product intelligence platform SDK that helps teams convert, engage, and retain customers.

APP SHARE

2%

TOTAL APPS

63.72k

APPLICATIONS

56.92k

GAMES

6.8k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

14.53b

APP DOWNLOADS

9.36b

GAME DOWNLOADS

5.17b


Browse all apps that have Amplitude integrated with our App Market Explorer.


10) Yandex AppMetrica


Out of all apps that use analytics SDKs 2% have Yandex AppMetrica integrated, covering 3% of app downloads in that sdk segment.

Yandex AppMetrica is the all-in-one install attribution, app analytics, and marketing platform. It's free and unlimited.

APP SHARE

2%

TOTAL APPS

58.64k

APPLICATIONS

35.17k

GAMES

23.47k

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

35.03b

APP DOWNLOADS

15.34b

GAME DOWNLOADS

19.69b


Browse all apps that have Yandex AppMetrica integrated with our App Market Explorer.


11) AltBeacon by Radius Networks


Out of all apps that use analytics SDKs 1% have AltBeacon by Radius Networks integrated, covering <1% of app downloads in that sdk segment.

Radius Networks provides a machine-learning platform that offers location-based data and insights for the retail and e-commerce sectors.

APP SHARE

1%

TOTAL APPS

43.62k

APPLICATIONS

41.58k

GAMES

2.04k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

2.5b

APP DOWNLOADS

2.42b

GAME DOWNLOADS

85.89m


Browse all apps that have AltBeacon by Radius Networks integrated with our App Market Explorer.


12) Moat


Out of all apps that use analytics SDKs 1% have Moat integrated, covering 7% of app downloads in that sdk segment.

The Moat SDK offers real-time, multi-platform, and actionable marketing analytics.

APP SHARE

1%

TOTAL APPS

43.6k

APPLICATIONS

20.23k

GAMES

23.37k

DOWNLOAD SHARE

7%

TOTAL DOWNLOADS

70.65b

APP DOWNLOADS

24.59b

GAME DOWNLOADS

46.06b


Browse all apps that have Moat integrated with our App Market Explorer.


13) Adjust


Out of all apps that use analytics SDKs 1% have Adjust integrated, covering 10% of app downloads in that sdk segment.

Adjust is the industry leader in mobile measurement and fraud prevention. By making marketing simpler, smarter, and more secure via the Adjust SDK, we empower data-driven marketers to succeed.

APP SHARE

1%

TOTAL APPS

41.92k

APPLICATIONS

14.59k

GAMES

27.32k

DOWNLOAD SHARE

10%

TOTAL DOWNLOADS

98.3b

APP DOWNLOADS

39.34b

GAME DOWNLOADS

58.96b


Browse all apps that have Adjust integrated with our App Market Explorer.


14) GameanAlytics


Out of all apps that use analytics SDKs 1% have GameanAlytics integrated, covering 3% of app downloads in that sdk segment.

GameanAlytics is an SDK that collects, visualizes, and understands your player data all in one platform.

APP SHARE

1%

TOTAL APPS

38.77k

APPLICATIONS

584

GAMES

38.19k

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

28.97b

APP DOWNLOADS

261.47m

GAME DOWNLOADS

28.71b


Browse all apps that have GameanAlytics integrated with our App Market Explorer.


15) Opencensus OpenTelemetry


Out of all apps that use analytics SDKs 1% have Opencensus OpenTelemetry integrated, covering 1% of app downloads in that sdk segment.

Opencensus OpenTelemetry is an SDK that makes robust, portable telemetry a built-in feature of cloud-native software.

APP SHARE

1%

TOTAL APPS

37.44k

APPLICATIONS

36.25k

GAMES

1.19k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

16.88b

APP DOWNLOADS

14.82b

GAME DOWNLOADS

2.06b


Browse all apps that have Opencensus OpenTelemetry integrated with our App Market Explorer.


16) CleverTap


Out of all apps that use analytics SDKs 1% have CleverTap integrated, covering 1% of app downloads in that sdk segment.

CleverTap is an SDK that combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform.

APP SHARE

1%

TOTAL APPS

36.98k

APPLICATIONS

36.88k

GAMES

98

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

12.76b

APP DOWNLOADS

12.39b

GAME DOWNLOADS

367.24m


Browse all apps that have CleverTap integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


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