Downloads Plummet for FTX, BlockFi, and Other Crypto Apps4 min read

FTX fallout continues to rock the crypto world, claiming BlockFi as its latest victim. So, we analyzed demand trends for crypto-related mobile apps.

TikTok May Be Launching a Music Streaming Service, Here’s the Competition…4 min read

It appears TikTok is preparing to launch a music streaming service. According to Business Insider, the company’s Beijing-based parent company ByteDance filed a U.S. trademark application [https://www.businessinsider.com/tiktok-bytedance-filed-trademark-for-music-streaming-app-2022-7] for ‘TikTok Music’ back in May. ByteDance’s filing describes a pretty straightforward social media streaming platform. TikTok Music will let users purchase, play, share, and download music. Moreover, it will allow

What Is App Store Optimization (ASO)? Tools and Best Practices14 min read

Recently, we launched a number of App Store Optimization (ASO) Endpoints to help app publishers improve keyword selection and bolster visibility in app stores. So, for those unacquainted with ASO and ASO best practices, we put together a primer.

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