CTV advertising is exploding. Here’s how you can improve CTV advertising by increasing your CTV app inventory with best-fit app publishers.
Recently, we launched a number of App Store Optimization (ASO) Endpoints to help app publishers improve keyword selection and bolster visibility in app stores. So, for those unacquainted with ASO and ASO best practices, we put together a primer.
NEW: App Changelog History API4 min read
We’ve revised our old Changelog History API! With the new App Changelog History API (Android / iOS) you can view comprehensive historical app changelogs for any Android or iOS app available on Google Play or the Apple App Store.
Ad networks can leverage 42matters’ App Intelligence solutions to generate leads in a variety of ways. In this article, we walk you through three of the most common techniques.
We’ve launched a brand new API! With the Google Play App Monthly Active Users History API you can view historical MAU trends for all published and unpublished Android apps available on Google Play.
Validate App Bundles Across Platforms3 min read
Introducing the App Bundle Verifier API! This will enable you to validate the existence of mobile app and game bundles across all platforms supported by 42matters. We’re closing out 2021 strong, by introducing a number of new features and products. Just last week, for instance, we announced our new Launchpad [https://bit.ly/3uD4Zwn], User Interface (UI) [https://bit.ly/3HGlbRc], and App Data Refresh [https://bit.ly/3B9PGwr] feature. This week, we keep the ball rolling. We’re pleased to announce
App Data Refresh with 42matters3 min read
We’ve made it easier to get up-to-date app data! Now, you can request a data refresh for any app directly from our API documentation pages. Here’s how... How to Request an App Data Refresh From 42matters At 42matters, we update our mobile and connected TV (CTV) app data on a regular basis to assure near real-time app and app market intelligence. Nevertheless, it’s possible that major version releases or app market trends occur between updates. As such, you might want to double check that you’
How to Get App Insights for App Analysis11 min read
One of the most common questions that we receive at 42matters is whether it’s possible to get app insights for app analysis. The answer, of course, is yes!
We’ve added two new API endpoints! The Google Play Weekly App Ratings History API [https://bit.ly/3oD99R8] and the Apple App Store Weekly App Ratings History API [https://bit.ly/3HLoyqo] can be used to retrieve comprehensive historical ratings for any Android or iOS app available on Google Play or the Apple App Store. Here’s what we cover in this blog post (click the links below to jump to the corresponding section): * Intro to App Ratings * App Ratings History APIs * Google Play App Rating
On April 26, 2021 Apple released iOS 14.5, officially ushering in the era of App Tracking Transparency (ATT), which requires developers to request user permission before tracking them across iOS apps. While this, along with Apple’s App Privacy Details framework, represents a noble step towards securing consumer privacy, industry leaders have not hesitated to sound the alarm. Indeed, Facebook has been fuming about the change, which they say threatens their $86 billion targeted ads business. Nev
NEW: Tracking iOS App Store Privacy Data10 min read
We’ve added insight into Apple Privacy features like App Privacy Details and App Tracking Transparency to the 42matters Explorer, Advanced Query API, and File Dump for iOS Apps. Few topics are as hotly debated as digital privacy — and for good reason. While advancements in mobile technologies have made life easier in countless ways, they’ve also significantly extended the personal sphere over which one can reasonably claim a right to privacy. As such, discussions about how best to balance the b
New: iOS-Related Product Upgrades4 min read
We’ve added LG and Samsung connected TV (CTV) apps App-Ads.txt file dump. Now, with 42matters, you’ll have access to app-ads.txt insights for all CTV apps available on the LG Content Store and Samsung Smart TV Apps. A few weeks back we launched two new file dumps [https://bit.ly/3GEYk7w] for CTV apps: File Dump for LG TV Apps and File Dump for Samsung TV Apps. Today, we’re thrilled to announce that we’ve expanded our LG TV and Samsung TV solutions. Indeed, our File Dump of App-Ads.txt for Mobil
We now provide easy Postman integration for all API request examples listed in our documentation. This includes the ability to use Postman to query all iOS apps available on the Apple App Store and Android apps available on Google Play, the Amazon Appstore, and Tencent MyApp. Since the beginning of 2021, we here at 42matters have been hard at work adding new features to our APIs and file dumps, as well as broadening our app market Explorer offerings. Already, a mere three months into the year,
We’ve released two new APIs and launched the “Historical Plan.” Now, with 42matters, you’ll have programmatic API access to both app download estimates and changelogs. In addition, our APIs now offer access to historical data. Over the last couple months, we’ve been hard at work improving the 42matters product set, adding 11 new products and features to the line up. Last week, our development team launched two new file dumps for connected TV (CTV) apps: File Dump for LG TV Apps and File Dump
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