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Malaysia App Market Statistics in 2022

Malaysia App Market Statistics in 2022 for Android
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Malaysia is an alluring market for South East Asian app developers with access to a population of over 30 million people and an ever-improving mobile infrastructure across both urban and rural areas.

In this article, we will provide a number of detailed app statistics and insights into the Malaysia Android app market with focus on apps only. We will cover a number of topics, including: how many Malaysian app publishers exist on the Google Play Store, how many apps they have released, and how Malaysian apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid Malaysian addresses on the Android market have been considered. Furthermore, all download statistics are estimates.

How Many App Publishers Are from Malaysia?

There are more than 2,108 Malaysian publishers on Google Play out of all 982,712 app publishers. One of the biggest Malaysian publishers are Mad Elephant Studios Sports Fun Games, 8floor games ltd, MEDIASOFT ENTERTAINMENT, Media Prima Digital, Kurechii, SIAMGAME, Les'Copaque Games Development Inc., Kaigan Games OÜ, Lipandes Studios, LC Games Development Inc . Less than 1% of all app publishers on Google Play are from Malaysia. Find the biggest app publishers with our App Market Explorer.

Percentage
Globally
Malaysian
Publishers
vs
Total
Publishers

How Many Apps Are from Malaysian App Publishers?

There are more than 8,243 apps from Malaysian publishers on Google Play out of the 3,225,108 apps. Apps with most downloads of Malaysian publishers are MAE by Maybank2u, sooka, Hotlink, MyDigi Mobile App, Touch 'n Go eWallet, MyUMobile, airasia Super App, Celcom Life, MySales Tracker, RTMKlik . Less than 1% of all apps on Google Play are from Malaysian publishers. Filter for apps by publisher country with our tool here.

Percentage
Globally
Malaysian Apps
vs
Total Apps

How Are Apps from Malaysian Publishers Rated?

The average rating of 8,243 apps from Malaysian publishers on Google Play is 3.80 out of 5 stars. This is better than the overall average rating of all apps which is 3.71. Apps from Malaysian publishers on Google Play have on average 1,157 ratings. This number is higher than the average number of ratings of all apps, which is 1,602 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.

Average rating of
Malaysian Apps
3.80 stars
Average #Ratings of
Malaysian Apps
Average rating of
All Apps
3.71 stars
Average #Ratings of
All Apps

How Focused Are Malaysian Publishers on Apps vs. Games?

85% of released apps by Malaysian publishers are apps and 15% are games. That means the focus is more on apps than on games. Compared to the worldwide market, Malaysian publishers focus more on games with 15% of releases compared to all publishers that focus 14% on games. Use our full App Market Explorer to filter for the most successful mobile apps and games.

Apps85% Games15%
Apps86% Games14%

How Many Downloads Do Apps from Malaysian Publishers Get?

Apps by Malaysian publishers have an average of 95.45k downloads. Overall they get more downloads than the average of all apps which is 218.74k. We offer also more detailed download estimates for any app.

Download Statistics
Average Downloads Per Malaysian App
Average Downloads Per App

How Do Malaysian Apps Monetize?

5% of apps by Malaysian publishers are paid. That is a higher value of paid apps compared to the overall apps, where 3% are paid. 45% of apps by Malaysian publishers include ads. That is a higher value compared to the whole world, where 37% have ads. 11% of apps by Malaysian publishers make use of In-App Payments to monetize. That is higher than the average of 4%.

Paid Apps monetization paid Malaysian Paid Apps5% Overall Paid Apps3%
Ads monetization ads Malaysian Include Ads45% Overall Include Ads37%
In-App Billing monetization iap Malaysian In-App Billing11% Overall In-App Billing4%

Do Malaysian Publishers Release on both iOS and Android?

30% of apps of Malaysian publishers are available on both Google Play and iTunes. Overall they put more effort in publishing on both stores, compared to the average publisher with 25%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.

Malaysian Apps
Available on Both Stores
Overall Apps
Available on Both Stores

Who Are the Top 10 Malaysian Publishers Based on Downloads?

The following are the top publishers from Malaysia that accumulated most downloads.

sdks
1 Evozi

Evozi is on position 1 of the biggest Malaysian app publishers. They own 5 apps that have been downloaded together more than 40.05m+ times.

40.05m+
5
2 Government of Malaysia

Government of Malaysia is on position 2 of the biggest Malaysian app publishers. They own 135 apps that have been downloaded together more than 36.96m+ times.

36.96m+
135
3 The Night Clocks

The Night Clocks is on position 3 of the biggest Malaysian app publishers. They own 4 apps that have been downloaded together more than 27.56m+ times.

27.56m+
4
4 Maxis Broadband Sdn. Bhd.

Maxis Broadband Sdn. Bhd. is on position 4 of the biggest Malaysian app publishers. Maxis Broadband Sdn. Bhd. is a leading communications service provider based in Malaysia. Founded in 1995, they enable their customers to immerse themselves in an ever expanding universe of connected applications. Maxis Broadband Sdn. Bhd. has developed and published Hotlink RED, MyMaxis App, Hotlink Flex App, FibreSell, and more. They own 14 apps that have been downloaded together more than 24.97m+ times.

24.97m+
14
5 KTW Apps

KTW Apps is on position 5 of the biggest Malaysian app publishers. They own 13 apps that have been downloaded together more than 23.38m+ times.

23.38m+
13
6 Digi Telecommunications Sdn. Bhd.

Digi Telecommunications Sdn. Bhd. is on position 6 of the biggest Malaysian app publishers. Digi Telecommunications Sdn. Bhd. is a leading mobile communications company that provides a comprehensive range of affordable, convenient, and easy to use wireless services that simplify and enrich the lives of their customers. Based in Malaysia, they are part of global telecommunications provider Telenor Group Digi Telecommunications Sdn. Bhd. has created the apps MyDigi, alt.hr, Ibadat-Prayer timing, Quran, Hajj & Mosque locator; CallerTunes, and more. They own 7 apps that have been downloaded together more than 23.07m+ times.

23.07m+
7
7 AirAsia Com Travel Sdn Berhad

AirAsia Com Travel Sdn Berhad is on position 7 of the biggest Malaysian app publishers. They own 3 apps that have been downloaded together more than 21.85m+ times.

21.85m+
3
8 TNG Digital Sdn Bhd

TNG Digital Sdn Bhd is on position 8 of the biggest Malaysian app publishers. TNG Digital Sdn Bhd is intent on building a cashless future. Founded 2018, their app Touch ‘n Go eWallet facilitates payments, mobile credit top-ups, fund transfers, and more. TNG Digital Sdn Bhd has developed the app Touch ‘n Go eWallet. They own a single app that has been downloaded more than 16.84m+ times.

16.84m+
1
9 Malayan Banking Berhad

Malayan Banking Berhad is on position 9 of the biggest Malaysian app publishers. Malayan Banking Berhad is a Malaysian bank that operates in Malaysia, Singapore, the Philippines, and Indonesia. Founded in 1960, they are Malaysia's most valuable banking brand, the fifth most valuable brand in ASEAN, and the 83rd most valuable bank in the world. Malayan Banking Berhad has developed the apps Maybank MY, Maybank QRPayBiz, Maybank Wealth, Maybank KH, and more. They own 11 apps that have been downloaded together more than 16.67m+ times.

16.67m+
11
10 JobStreet.com Private Limited

JobStreet.com Private Limited is on position 10 of the biggest Malaysian app publishers. JobStreet.com Private Limited, which was founded in 1997, is one of Asia’s leading online employment marketplaces. Their platform connects job seekers with employers across Malaysia, the Philippines, Singapore, Indonesia, and Vietnam. JobStreet.com Private Limited has developed the app JobStreet. They own a single app that has been downloaded more than 15.55m+ times.

15.55m+
1

What Are the Most Used SDKs by Malaysian Publishers?

The following shows which SDKs are most used by Malaysia app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.

sdks
1 icon Google Firebase

77% of apps from Malaysian publishers have Google Firebase integrated. In total 5,195 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

77
5195
2 icon Google Ads AdMob

53% of apps from Malaysian publishers have Google Ads AdMob integrated. In total 3,532 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.

53
3532
3 Google Ads AdMob Mediation Adapters

52% of apps from Malaysian publishers have Google Ads AdMob Mediation Adapters integrated. In total 3,517 apps.

52
3517
4 icon Firebase Cloud Messaging

50% of apps from Malaysian publishers have Firebase Cloud Messaging integrated. In total 3,341 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.

50
3341
5 icon OkHttp

36% of apps from Malaysian publishers have OkHttp integrated. In total 2,429 apps. OkHttp is an open source project designed to be an efficient HTTP client. It's also easy to use. OkHttp’s request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.

36
2429
6 icon gson

36% of apps from Malaysian publishers have gson integrated. In total 2,387 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.

36
2387
7 icon ZXing

30% of apps from Malaysian publishers have ZXing integrated. In total 2,046 apps. ZXing – also known as “zebra crossing” – is an open-source, multi-format barcode image processing library implemented in Java, with ports to other languages. It supports 1D product, 1D industrial, and 2D barcodes.

30
2046
8 icon Glide

30% of apps from Malaysian publishers have Glide integrated. In total 1,991 apps. Glide is an open source media management and image loading framework for Android that supports fetching, decoding, and displaying video stills, images, and animated GIFs. Glide includes a flexible API that developers can plug in to almost any network stack.

30
1991
9 icon Android Support Library V4

26% of apps from Malaysian publishers have Android Support Library V4 integrated. In total 1,757 apps. Android Support Library V4, developed by Google’s Android team, is a platform that helps app developers manage the release of new API versions. Rather than developing code to handle the provisioning of new features on earlier releases, developers can leverage Android Support Library V4 to provide that compatibility layer.

26
1757
10 Google Maps

23% of apps from Malaysian publishers have Google Maps integrated. In total 1,530 apps.

23
1530

What Are the Most Used Android App Permissions by Malaysian Publishers?

The following shows which android permissions are most frequently request by Malaysia app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.

sdks
1 Internet Access

android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from Malaysian publishers use the Internet Access permission. Total 9,247 apps.

100
9247
2 Network Information Access

The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 100% of the apps from Malaysian publishers use the Network Information Access permission. Total 8,553 apps.

100
8553
3 Phone Sleep Mode Preventation

android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 87% of the apps from Malaysian publishers use the Phone Sleep Mode Preventation permission. Total 7,144 apps.

87
7144
4 Write External Storage

android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 70% of the apps from Malaysian publishers use the Write External Storage permission. Total 5,783 apps.

70
5783
5 Push Notification

com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 65% of the apps from Malaysian publishers use the Push Notification permission. Total 5,346 apps.

65
5346
6 Read External Storage

The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 55% of the apps from Malaysian publishers use the Read External Storage permission. Total 4,537 apps.

55
4537
7 Install Referrer

Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 55% of the apps from Malaysian publishers use the Install Referrer permission. Total 4,515 apps.

55
4515
8 Start At Boot Time

android.permission.RECEIVE_BOOT_COMPLETED gives apps the ability to start themselves as soon as the system it is running on has finished booting. It should be noted, however, that this can often slow down the phone start time. In addition, it can slow down the device generally by enabling the app to run constantly. 51% of the apps from Malaysian publishers use the Start At Boot Time permission. Total 4,180 apps.

51
4180
9 Vibration

android.permission.VIBRATE makes it possible for app builders to give their apps control over the vibrating function of the devices they are running on. 47% of the apps from Malaysian publishers use the Vibration permission. Total 3,891 apps.

47
3891
10 Wifi Information Access

App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 46% of the apps from Malaysian publishers use the Wifi Information Access permission. Total 3,818 apps.

46
3818

What Are the Top 10 Highest Ranked Apps in Malaysia?

The following shows the official Google Play apps top chart of Malaysia. 13% of the top apps in Malaysia are from Malaysian app publishers. See the full chart here.

What Are the Top 10 Apps in Malaysia's Grossing Top Chart?

The following shows the official Google Play Grossing top chart of Malaysia. 7% of the top grossing apps in Malaysia are from Malaysian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Social Apps in Malaysia?

The following shows the official Google Play social top chart of Malaysia. There are no apps from Malaysian publishers. See the full chart here.

What Are the Top 10 Highest Ranked News Apps in Malaysia?

The following shows the official Google Play news top chart of Malaysia. 40% of the top news apps in Malaysia are from Malaysian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Travel Apps in Malaysia?

The following shows the official Google Play travel top chart of Malaysia. 33% of the top travel apps in Malaysia are from Malaysian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Shopping Apps in Malaysia?

The following shows the official Google Play shopping top chart of Malaysia. 27% of the top shopping apps in Malaysia are from Malaysian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Lifestyle Apps in Malaysia?

The following shows the official Google Play lifestyle top chart of Malaysia. 33% of the top lifestyle apps in Malaysia are from Malaysian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Business Apps in Malaysia?

The following shows the official Google Play business top chart of Malaysia. 27% of the top business apps in Malaysia are from Malaysian app publishers. See the full chart here.