How to find Apps Popular in a Country with the App Intelligence Explorer?

Explorer

There are many apps on the Google Play and Apple App Store that are released specifically for a country, city, or even community. Those apps range from public services such as metro or train schedules, local banks, services for websites that are only active in a certain country, even games that are particular for the region. Discovering those apps can be hard, but sometimes they are the ones that are valuable for establishing local business relationships. Today we will show you how you can use d... Read more

Ad Networks - Improve your Targeting with 42matters data

API Ad Tech

42matters offers data and insights that fit perfectly with the needs of Ad Networks for offering precise targeting to their advertisers. Ad Networks often lack additional information about apps registered in their system and waste valuable impressions on unsuitable audiences. Here is a short and non-exhaustive list of data points per app that can be useful in the field of ad-tech: * Officially declared app category - this is the category that app publishers choose when releasing apps on the... Read more

SDK Intelligence and Lead Generation with 42matters App Intelligence Explorer

Explorer SDK Explorer

TheApp Intelligence Explorer [https://42matters.com/app-market-explorer]from 42matters is a versatile tool for market research and lead generation on Google Play and Apple App Store. One of the most used feature combinations is the SDK insights filter + CSV Exports and this is what we will showcase today. One piece of invaluable information in regards to mobile apps is the SDKs they've integrated. Those can reveal insights about how apps monetize, what kind of data they might be collecting, wha... Read more

Analysis of App Reviews Can Reveal Useful Business Insights

App reviews are one of the best ways to find out what users really think about apps. The only problem is that they are unstructured and it's hard to get an overview about particular topics without scrolling through thousands of reviews. That is why 42matters has analyzed hundreds of millions of reviews, both on Google Play and iTunes and has extracted clear and actionable results such as "positive UX sentiment", "negative Advertising sentiment", etc. Combining those filters together is a powerf... Read more

How to discover new games getting traction on Google Play

Explorer API

The ability to discover new apps that are getting traction on Google Play or Apple App Store can be extremely valuable for business. However, the sheer number of available apps makes this task impossible without having precise data about apps' release dates, app ranks in each country and store, ratings, etc. Even if this data is available it still requires a lot of internal resources such as data scientists working together with product managers to get the solution right. Luckily 42matters offer... Read more

How to open the 42matters sample file dumps with Excel

File Dumps

42matters provides app information and insights via an up-to-date, complete and consistent file feed, optimized for large-data ingestion. In this tutorial we are going to show you how to get started with thesample android app metadata enterprise dumps [https://42matters.com/docs/app-market-data/file-dump/android-app-details]. The structure and format is the same as the official file dumps and can be easily reused. The only tool that we will need is calledJQ [https://stedolan.github.io/jq/]. It ... Read more

Find the IAB Category For a Specific App

API

IAB [https://www.iab.com/guidelines/taxonomy/]categories are an industry standard taxonomy [https://42matters.com/docs/app-market-data/supported-iab-categories-v2]for content categorization. With our API for Android and iOS you can find the IAB categories for every mobile app and leverage the data of any IAB category. Why is that important? IAB categories are much more expressive than the categories on App Stores, respectively more than 1000 categories vs just (about) 50! Clearly not all millio... Read more

Meet us at Dmexco 2018 in Cologne

Events

Will you be attending Dmexco in Cologne on 12-13 September 2018? If yes, we would love to meet you there to discuss your current challenges in mobile marketing and advertising and explain how 42matters' products can help reaching better results. To setup a meeting, justfill the form here [https://42matters.com/contact]:)... Read more

42matters provides global app intelligence data for Statista

Explorer API

Smartphones have become ubiquitous for the average consumer and, as an effect, so have Apps.  The App economy is growing at a staggering rate, though, and for developers the importance of measuring the App market is more important than ever.  Understanding the latest developments and demographics to help increase App engagement and reaching the most relevant audiences are top of mind. 42matters provide insights on the global App audience and demographics by providing App Market Data and Mobile ... Read more

Finding Your Place in the Mobile App Market

Mobile Advertising

The mobile app market is growing – and with it, a wide range of opportunities for developers, marketers, and more. Mobile enterprise has long been hailed as the ‘next biggest market [https://tcrn.ch/35QCFwg],’ with the average amount of timespent browsing [https://bit.ly/3oEdPX1]each month on a mobile device up to 66 hours in the UK. Mobile apps, on the other hand, clock around 2.3hours of use [http://www.businessofapps.com/data/app-statistics/]every day per user. With around 4.93 billionsmart ... Read more

Access 42matters' App Intelligence
However You Like

  • Explorer: Visually explore App
    Intelligence for any iOS
    or Android app
  • APIs: Pull App Intelligence
    programmatically
  • File dumps: Download the latest App data
    and statistics and ingest them
    into your own system for
    further analysis

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